
Safaa Abdel Aal
Regional Digital Communication Officer at The International Committee of the Red Cross - ICRC
Maadi, Cairo, EgyptWork Experience
Regional Digital Communication OfficerFull Time
The International Committee of the Red Cross - ICRC
Nov 2018 - Present -6 yrs, 7 months
- Job Details:• Update the ICRC’s Arabic website as well as the ICRC’s social media platforms in Arabic on a daily basis. • Provide strategy, ideas and support to shape and drive digital campaigns and activities (short and long-term), and identify and collaborate on reactive opportunities, contributing digital input to quick turn-around campaigns. • Offer guidance to partner delegations, ensuring the effective integration of digital into communication campaign design and the wider communication strategies. • Upload stories, photos, videos and maps on the Arabic website and social media platforms, publishes Facebook posts based on information received from the field, and tweets about key events. • Set KPIs, monitor and regularly analyze visits and views of the Arabic online platforms on a monthly basis to propose ways to increase page views, suggesting ways to promote them among a large Arab public. • Edit Arabic content received from the field or within the RCC. • Work closely and actively communicate with the Digital unit at the ICRC's headquarters in Geneva, with other RCCs around the globe, and with communication departments of ICRC offices in Arabic-speaking countries.
Senior Account ExecutiveFull Time
Socialeyez
Oct 2016 - Oct 2018 -2 yrs
Egypt , Cairo
- Job Details:• Create daily content for various social media platforms (Facebook - Twitter - Instagram - Snapchat) • Thoroughly proofread content in both Arabic and English • Present and convince clients with new ideas for more engagement with the audience • Summarize press briefings and long statements in appealing, comprehensive short tweets • Vary language and tone depending on the message and media platform • Conceptualize ideas videos and visuals and convey them to the design team • Writes video scripts for short educational and informative videos • Clients include: U.S. Department of State, Smart Dubai, and UAE Prime Minister’s Office
JournalistFull Time
Yaoota
Feb 2016 - Oct 2016 -8 months
Egypt , Cairo
- Job Details:● review content elements on Yaoota’s assets (generic text blobs, blog posts, store research) and social media presence ● research and contribute regular blog posts to Yaoota (two for each week with an agreed workload of 36 hours for each blog contribution, depending on the need of each contribution) ● suggest creative and editorial input to periodic content plan ● perform tasks related to content marketing as required by your manager from time to time
Arabic and English writer internFull Time
Yaoota
Sep 2015 - Feb 2016 -5 months
Egypt , Cairo
- Job Details:Research online shops and write detailed descriptions to get published online Translate from Arabic to English and vice versa
Education
Bachelor's Degree in Multimedia journalism
American University in Cairo (AUC)Jan 2011 - Jan 2015 - 4 yr
High School - Thanaweya Amma
Aga Secondary School for GirlsJan 2011
Achievements
1st Place winner of the National Undergraduate Student Electronic Media Competition, Audio Documentary Program Category - Mar 2017 NBS - AERho 2nd Place Winner of the Student Production Awards, Audio Documentary Category - Oct 2016 College Broadcasters inc. 3rd Place Winner of the BEA Festival of Media Arts Student News Competition (Radio Feature Reporting Category) Feb 2016 - The Broadcast Education Association BEA Only female recipient of the Leadership of Education And Development (LEAD) scholarship to study at the AUC - 2011 Nominated and accepted to study abroad at the University of St. Thomas. MN, USA
Skills
Languages
English
FluentArabic
FluentFrench
Advanced
Training & Certifications
Audio Production
The American University in Cairo·2015Customer Service training
The career center at the American University in Cairo·2014