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Safaa Abdel Aal

Regional Digital Communication Officer at The International Committee of the Red Cross - ICRC

Maadi, Cairo, Egypt

Work Experience

  • Regional Digital Communication OfficerFull Time

    The International Committee of the Red Cross - ICRC

    Nov 2018 - Present -6 yrs, 7 months

    • Job Details:• Update the ICRC’s Arabic website as well as the ICRC’s social media platforms in Arabic on a daily basis. • Provide strategy, ideas and support to shape and drive digital campaigns and activities (short and long-term), and identify and collaborate on reactive opportunities, contributing digital input to quick turn-around campaigns. • Offer guidance to partner delegations, ensuring the effective integration of digital into communication campaign design and the wider communication strategies. • Upload stories, photos, videos and maps on the Arabic website and social media platforms, publishes Facebook posts based on information received from the field, and tweets about key events. • Set KPIs, monitor and regularly analyze visits and views of the Arabic online platforms on a monthly basis to propose ways to increase page views, suggesting ways to promote them among a large Arab public. • Edit Arabic content received from the field or within the RCC. • Work closely and actively communicate with the Digital unit at the ICRC's headquarters in Geneva, with other RCCs around the globe, and with communication departments of ICRC offices in Arabic-speaking countries.
  • Senior Account ExecutiveFull Time

    Socialeyez

    Oct 2016 - Oct 2018 -2 yrs

    Egypt , Cairo

    • Job Details:• Create daily content for various social media platforms (Facebook - Twitter - Instagram - Snapchat) • Thoroughly proofread content in both Arabic and English • Present and convince clients with new ideas for more engagement with the audience • Summarize press briefings and long statements in appealing, comprehensive short tweets • Vary language and tone depending on the message and media platform • Conceptualize ideas videos and visuals and convey them to the design team • Writes video scripts for short educational and informative videos • Clients include: U.S. Department of State, Smart Dubai, and UAE Prime Minister’s Office
  • JournalistFull Time

    Yaoota

    Feb 2016 - Oct 2016 -8 months

    Egypt , Cairo

    • Job Details:● review content elements on Yaoota’s assets (generic text blobs, blog posts, store research) and social media presence ● research and contribute regular blog posts to Yaoota (two for each week with an agreed workload of 3­6 hours for each blog contribution, depending on the need of each contribution) ● suggest creative and editorial input to periodic content plan ● perform tasks related to content marketing as required by your manager from time to time
  • Arabic and English writer internFull Time

    Yaoota

    Sep 2015 - Feb 2016 -5 months

    Egypt , Cairo

    • Job Details:Research online shops and write detailed descriptions to get published online Translate from Arabic to English and vice versa
  • Education

    • Bachelor's Degree in Multimedia journalism

      American University in Cairo (AUC)

      Jan 2011 - Jan 2015 - 4 yr

    • High School - Thanaweya Amma

      Aga Secondary School for Girls

      Jan 2011 

    Achievements

    1st Place winner of the National Undergraduate Student Electronic Media Competition, Audio Documentary Program Category - Mar 2017 NBS - AERho 2nd Place Winner of the Student Production Awards, Audio Documentary Category - Oct 2016 College Broadcasters inc. 3rd Place Winner of the BEA Festival of Media Arts Student News Competition (Radio Feature Reporting Category) Feb 2016 - The Broadcast Education Association BEA Only female recipient of the Leadership of Education And Development (LEAD) scholarship to study at the AUC - 2011 Nominated and accepted to study abroad at the University of St. Thomas. MN, USA

    Skills

    • regional communication
    • Microsoft Word
    • Microsoft Powerpoint
    • Writing and editing
    • Script Writing
    • Audio Editing
    • HR

    Languages

    • English

      Fluent
    • Arabic

      Fluent
    • French

      Advanced

    Training & Certifications

    • Audio Production

      The American University in Cairo·2015
    • Customer Service training

      The career center at the American University in Cairo·2014
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