Reem Rashed – Marketing Manager at Yearex Group

Work Experience

Yearex Group

Sep 2023 - Present -1 yr, 10 months

Jan 2021 - Sep 2023 -2 yrs, 8 months

Egypt

Nov 2019 - Jan 2021 -1 yr, 2 months

Egypt , Cairo

Job Details:• Plan and execute all digital marketing considering SEO/SEM familiarity marketing database, email, social media and google ads campaigns • Design, build and maintain social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across cross mobile apps UI& UX • Instrument conversion points and optimize user funnels • Collaborate with agencies and other vendor partners • Work with cross-functional teams and external agencies/resources in the creation of messaging/content and marketing assets across all channels (digital/offline) through zoho CRM. . Build and evaluate marketing data tracking strategies through social bakers tool, analyze and communicate relevant KPIs to stakeholders, enable data driven funnel management based on digital tools

Fixsira

Dec 2017 - Nov 2019 -1 yr, 11 months

Egypt , Cairo

Job Details:Brand/Product manager managing teams 3 teams • Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends • Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and build the credibility of brands • Analyzing the success of ATL, BTL TTL campaigns and creating reports • Supervising advertising, product design and other forms of marketing to maintain consistency in branding • Carrying out brand printings under fitting company`s identity • Meeting with clients and working with colleagues across multiple departments through smart sheet tool to supervise employee`s tasks and monitor their work progress through Trello and Slack tools • Managing budgets and a team of junior assistants • Organizing events such as product launches, exhibitions and photo shoots. • Training newcomers and interns.

management science in international business administration
Sadat Academy for Management Sciences (SAMS)
Jan 2009 - Jan 2012 - 3 yr
High School - Thanaweya Amma
maadi canal languages school
Jan 2009