Rozanne Vasallo

Content Strategist

• Job Details:Defined editorial strategies and campaign narratives for multiple local and global brands. Led the creation of platform-native content for Facebook, Instagram, TikTok, and YouTube. Developed content pillars, tone-of-voice guidelines, and full-funnel digital content ecosystems. Analyzed content performance using platform data and generated insights to inform optimization. Partnered with creative, accounts, and performance teams to deliver data-driven brand storytelling. Monitored market trends and emerging formats to drive innovation for clients.

Brand & Social Media Manager (Freelance)

• Job Details:Crafted targeted content strategies for small businesses, driving measurable growth in sales, brand visibility, and online engagement. Grew a pet brand’s digital presence from the ground up—scaling its Facebook following from 0 to 13k and supporting expansion from 3 to 19 branches.

Creative Producer - Digital Platforms

• Job Details:Produced engaging digital content for Facebook, YouTube, TikTok, and Instagram with strong KPI performance. Led content teams and editorial planning for Yey channel’s online presence. Drove ₱9.2m in 2023 revenue through strategic content repurposing. Partnered with brands for digital tie-ups, boosting viewership and brand visibility. Consistently ensured alignment with brand messaging and audience expectations.