Basic Info

Roshan Mohamed

15 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Marketing Manager at Metawee Group

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

- Develop annual marketing plan with its related communication plan and calendar that helps achieve the company’s goals
- Develop annual marketing budget expenditure calendar which could be used as a KPI for measuring marketing department performance
- Develop needed marketing materials for the company’s projects that help sales department to achieve their goals.
- Handle and manage advertising agencies and suppliers work and develop needed creative brief.
- Manage marketing research companies to study market trends and competitors activities.
- Design and supervise the Implementation of external marketing communication tools and promotions.
- Develop and manage different type of events and concerts for BlueBlue project that help the awareness objectives.
- Design positioning strategy for a proper positioning of BlueBlue project.
- Continuously monitor sales achievement report and develop marketing performance report to measure the ROMI of each held marketing activity
- Develop marketing department structure with job description of each role.
- Manage and lead marketing department member to achieve the required tasks while maintaining team spirit and motivation


Company Details

Metawee Group

Egypt

51-100 employees

Real Estate/Property Management

N/A

Jun 2016 to Aug 2016 (2 months)
Marketing Manager at Progate Integrated property solution

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

- Develop marketing plan that ensure achieving the company's gross objectives.
- Design advertising plan to communicate the company's projects and its unique selling points.
- Develop content to be posted through different social media channels.
- Create marketing communication plan that covers all relevant marketing media & channels (ex. Outdoor, newspaper, online, exhibitions & events, radio, etc....)
- Develop Corporate Identity manual and ensure implementing it through all company’s internal & external communication.


Company Details

Progate Integrated property solution

Cairo, Egypt

51-100 employees

Real Estate/Property Management

Www.progate.com.eg

Dec 2015 to Jun 2016 (6 months)
Marketing Manager at Comfort Bedding & Linen Company

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

- Plan advertising and promotion activities for the company’s own stores (8 stores).
- Responsible about stores’ visual merchandising.
- Develop monthly promotions plan & in-store promotions on a quarter bases.
- Develop a yearly marketing plan that covers the company’s main distribution channels to ensure sales growth; own stores, retails, hospitality, e-selling, export.
- Manage the products development process and product life cycle.
- Develop and manage marketing communication activities and advertising campaigns (ATL & BTL) and provide performance analysis.
- Develop e-marketing plan and strategies and insure a proper existence through social media channels.
- Manage the company brands portfolio and develop branding strategies.
- Develop Online advertising campaigns (Social media, Google Adwords, etc)
- Manager the company’s online selling channels (ex. Souq, Nefsak, Jumia, etc..)
- Manage the customer service function to ensure customer satisfaction & customer retention.


Company Details

Comfort Bedding & Linen Company

Cairo, Egypt

101-500 employees

Retail, Textile and Clothing, Furniture

www.comfort-egypt.com

Jan 2015 to Dec 2015 (11 months)
Regional Marketing Manager at STADIA Qatar for sports solutions

Experience Details

Regional Marketing Manager

Marketing/PR/Advertising

Manager

- Develop an integrated marketing plan for both Egyptian & Qatari Market which is needed to achieve the overall corporate objectives for each region.
- Develop, maintain and coordinate a regional marketing budget and plan that aligns marketing activity for each region/Business unit, including recommendations for the regional marketing mix, keeping costs within the agreed limits
- Create and maintain a calendar of marketing activity for the assigned region, by offering and cross-offering
- Evaluate the financial aspects of new market development or business unit's development such as, Budget, expenditures, return on investment, and profit & loss projections.
- Research, identifies market opportunities to expand business locally & internationally.
- Decide on the local & international existence in relevant events and develop the required plan & budget.
- Provide monthly reporting on all marketing activities in the regions, including relevant stats like number of prospects, number of leads, etc.


Company Details

STADIA Qatar for sports solutions (multinational)

Qatar

11-50 employees

Construction - Industrial Facilities and Infrastructure, Sports

www.stadiaqatar.com

Jul 2013 to Dec 2014 (1 year 5 months)
Marketing Manager at ALCAZAR Fine Woods

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

- Design the company yearly marketing plan locally & internationally to ensure a proper exposure of the company in the international exportation market
- Develop & maintain the corporate identity manual that achieve the right positioning in the international market
- Developed the guidelines of the company’s franchise manual & retail concept.
- Develop and manage advertising campaigns (online & Offline)
- Develop the company e-marketing plan & manage it’s social media existence.
- Develop a plan for increasing distribution channels locally and internationally and facilitate drafting distributor’s contracts terms & conditions.
- Manage the company existence in International Furniture exhibitions (iSaloni, Maison et Objet)


Company Details

ALCAZAR Fine Woods

Cairo, Egypt

51-100 employees

Furniture , Retail

http://www.alcazarfinewoods.com/

Aug 2012 to Jul 2013 (11 months)
Marketing Manager at SPORTICA Sports & Leisure Solutions

Experience Details

Marketing Manager

Marketing/PR/Advertising , Operations/Management

Manager

- Develop & execute annual corporate marketing plan needed to achieve the overall corporate objectives related to awareness, brand building and growth.
- Develop marketing strategies & plans for new products or new business units and develop the required Integrated communication plan (online and offline) to achieve the branding objectives.
- Manage communication activities implementation and monitoring its performance through providing performance analysis reporting progress against budgeted.
- Conduct marketing research to determine market opportunities & monitor competitors’ activities.
- Develop and manage the implementation of different type of events, product launches plans, and direct marketing activities plans needed for certain product.
- Manage the production of all needed Marketing materials (Newsletter, Press releases, brochures, Flyers) and monitor advertising agencies work.
- Developed a new landscaping business unit called TURFICA and develop its business model and decide on its strategic direction.
- Develop the Business unit’s financial model and manage its profit & loss projection.
- Develop and implement the business unit short and long term marketing plan and closely manage the business unit’s product portfolio.
- Develop marketing communication plan for launching TURFICA brand and manage online & offline advertising activities.
- Sales forecast within relevant market segments based on analyzing previous sales records and market needs ensuring the profitability of the BU’s products.
- Develop yearly sales plan and sales leads generation to ensure achieving the designed sales target.
- Negotiate contracts with distributors to manage product distribution, establishing distribution network, and developing distribution strategies.
- Develop and plan digital media existence & decide on e-marketing strategies.


Company Details

SPORTICA Sports & Leisure Solutions

Egypt

N/A

Construction - Industrial Facilities and Infrastructure, Construction - Residential & Commercial/Office

www.sporticasls.com

Oct 2007 to Jul 2012 (4 years 9 months)
Marketing & PR Specialist at Egyptian Drilling Company

Experience Details

Marketing & PR Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

- Managing preparation and organization of local and International events, receptions & exhibitions and maintain relationship with key events organizers and speakers.
- Reinforce and maintain the company’s corporate image and insure proper existence in events.
- Developing and producing newsletters, press releases, company profile and brochures.
- Managing the company's marketing communications activities and developing required data for any needed promotional tools along with preparing advertising agencies briefs.
- Maintain liaison relation with Media, Marketing & Advertising agencies.
- Prepare the whole year communication plan, budget, market report and any required analyses.
- Maintaining and updating the company's website.


Company Details

Egyptian Drilling Company

Egypt

101-500 employees

Oil and Gas

N/A

Oct 2005 to Oct 2007 (2 years)
Key Account Manager at Yat Education Center

Experience Details

Key Account Manager

Marketing/PR/Advertising , Sales/Retail

Experienced (Non-Manager)

- Conducts marketing analysis to identify market opportunities and gather marketing requirements for IT training Centers.
- Maintain relationships and favorable contacts with current and potential accounts.
- develop penetration plans to penetrate my assigned industry sector.
- Prepare & present offers and proposals.
- Handle clients' complaints & keep their satisfaction.
- Prepare, organize and attend Trade shows and exhibitions.


Company Details

Yat Education Center

Egypt

51-100 employees

Education

http://www.yatlearning.com

Sep 2003 to Oct 2005 (2 years 1 month)
Marketing Executive at Abou Ghaly Automotive

Experience Details

Marketing Executive

Marketing/PR/Advertising

Entry Level

- Managing preparation of different events, exhibitions & sponsorships.
- Develop & coordinate advertisement through providing needed data & materials.
- Managing & monitoring advertising agencies artwork & production process.
- Prepare competitive analysis and monitoring competitor's activities (communications activities, Offers, media channels & pricing).
- Managing the preparation of launching events of new products and new outlet openings.
- Collecting information about clients for building customer's data base.
- Conducting a competitive research on pricing along with designing questionnaires and surveys.


Company Details

Abou Ghaly Automotive

Egypt

101-500 employees

Automotive

N/A

Sep 1999 to Mar 2003 (3 years 6 months)

Achievements


Developed a very useful product's technical training for Sales department.
Over achieved the yearly sales target for 2013 by +20%.


Developed the Franchising Manual guideline.
Developed Export department and achieved a good record in the international sales.


Developed the whole business and marketing plan for a newly developed business unit for landscaping artificial grass (Turfica) and managed the implementation of the plan to achieve the required branding and growth objectives.


I over Achieved my sales target and acquired new VIP accounts ex. Bavarian Auto, British Petroleum, Petroleum Marine Services


Assisted in the development and launching of “Mosta3mal Center”, the first center for selling used cars in Egypt.


Education

Proffesional Diploma in Marketing

Education Details

Proffesional Diploma

Marketing

Chartered Institute of Marketing, United Kingdom

B / Very Good / 75 - 85%

Marketing Research & Information Marketing Communications Marketing Planning Marketing Management in Practice

N/A

Chartered Institute of Marketing
2006 - 2007
BA in Accounting

Education Details

BA

Accounting

Ain Shams University, Egypt

Not specified

N/A

N/A

Ain Shams University
1995 - 1999
High School - Thanaweya Amma

High School Details

Thanaweya Amma

St. Fatima Language School

Egypt

1995

Not specified

N/A

St. Fatima Language School
1995

Certifications

Certificate details

Flash MX Designer

Jun 2003

100 out of 100

N/A

N/A

Macromedia

N/A

CIW Associate
Feb 2006

Certificate details

CIW Associate

Feb 2006

90 out of 100

N/A

N/A

CIW

N/A

Certificate details

CIM Proffesional Diploma in Marketing

Jul 2007

N/A

N/A

N/A

Chartered Institute of Marketing

N/A

Training and Courses

Training/Course Details

Graphics & Multimedia Diploma

Jun 2003

ITI

Programming session: (Internet, Networking, Html, Java Script, Java, asp) Multimedia Session: (Photoshop 7, Image ready 7, Dreamweaver MX, Director MX, Flash MX, FrontPage)

Training/Course Details

Teaching Strategies

Jul 2014

edupedia

N/A

Training/Course Details

E-Marketing Diploma

Aug 2014

e-marketing Egypt

Digital Marketing & Social Media Marketing

Training/Course Details

Franchise Training

Nov 2014

AmCham Career Development Center

N/A

Training/Course Details

International Marketing in Furniture industry

Feb 2013

Mobel Akademie - Germany

N/A

This profile is fresh!
Last update 7 days ago.

Jobseeker photo

Profile Skills and Keywords

AccountingAdobe PhotoshopAdvertising Campaigns PlanningAutomotiveBudgetingBusiness DevelopmentCIM Proffesional Diploma In MarketingCIW AssociateConstruction - Industrial Facilities And InfrastructureConstruction - Residential & CommercialCreativeCustomer CommunicationDetails-orientedE-Marketing DiplomaEducationEnglishFlash MX DesignerFranchise TrainingFrenchFurnitureGraphic DesignGraphic DesigningGraphics & Multimedia DiplomaInnovativeInternational Marketing In Furniture IndustryInternet ResearchInternet SearchKey Account ManagerLeaderManagementMarketingMarketing & PR SpecialistMarketing CommunicationsMarketing ExecutiveMarketing ManagerMarketing PlanningMicrosoft OfficeOfficeOil And GasOnline MarketingProblem SolverProduct ManagementProperty ManagementPublic RelationsReal EstateRegional Marketing ManagerRetailSTADIA Qatar For Sports SolutionsSalesSocial MediaSocial Media NetworkingSportsStrategic PlanningTeaching StrategiesTextile And ClothingTraveling

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Internet Research

Internet Research

: Expert

: Extreme - I love it!

:

More than 7 years

Graphic Design

Graphic Design

: Expert

: Extreme - I love it!

:

More than 7 years

Social Media

Social Media

: Advanced

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Product Management

Product Management

: Expert

: Extreme - I love it!

:

3-5 years

marketing planning

marketing planning

: Expert

: Extreme - I love it!

:

More than 7 years

marketing communications

marketing communications

: Expert

: Extreme - I love it!

:

More than 7 years

Graphic designing

Graphic designing

: Expert

: Extreme - I love it!

:

More than 7 years

Advertising Campaigns planning

Advertising Campaigns planning

: Expert

: Extreme - I love it!

:

5-7 years

Public Relations

Public Relations

: Expert

: High

:

More than 7 years

Budgeting

Budgeting

: Advanced

: Extreme - I love it!

:

3-5 years

online marketing

online marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Leader, Creative, Problem Solver, Details-oriented, Innovative

Online Presence

http://eg.linkedin.com/pub/roshan-abdelrahman/20/18/125https://www.facebook.com/roshan.elrahmanhttps://twitter.com/#!/RoshanAbdelrahm

Roshan is looking for new exciting career opportunities… Please share…

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Roshan's full profile and find more great talent and professionals to join your team.