Raafat Mostafa Ali

Founder & Managing DirectorFull Time

• Job Details:Entrepreneurial & Managerial Responsibilities & Achievements: • Conceptualized the Group Business idea with a growth strategy focused both on financial gain and customer satisfaction. • Enlarged the firm client’s base x10 times using business development activities locally and globally including Strategic Initiatives, foreign affiliations, work scope expansions, and other growth potentials. • Achieved 2400% Sales growth and sustaining a relatively above norm profit margin by developing new products and entering new markets locally and globally. • Saved 90% of the cost associated with syndicated Researches (sports and digital Advertising) development by crafting them In House. • Saved 70% of the cost associated with data acquisition of Ad – Hoc projects by expanding the operations hub for data acquisition (50+ TV channels and 150+ websites). • Achieved a 55% product success rate by inspiring new product development, testing, and commercialization. • Oversaw the company research functions (operation & data production) and marketing as well as the support functions (Finance, HR, and Administration) emphasizing total quality management across all business functions. • Supervised the Firm Research papers, yearly research report and other relevant research content. Technical Research Role & Responsibilities: • Designed the theoretical framework for sports and digital advertising research modules such as Media value and sponsorship valuations Modules, compliance monitoring system, Brand exposure, and value audits with relevant experienced consultants. • Collaborated with a team of highly skilled developers in new research products system architecting and implementation. Communication & Promotion Responsibilities: • Supervised a new evolving brand identity & communication platform to our product portfolio. • Directed and guided advertising and PR campaigns. Operation & HR Responsibilities: • Setting a clear organization flow chart (Reporting & job description) for the company, objectives settings, need of human power, appraisals, fine-tuning internal processes for optimum business flow. • Recruiting, selecting and orienting new senior staff. • Establishing, Training & development for research and operations teams. • Leading, coaching, and motivating employees.

Research Manager with BD RoleFull Time

• Job Details:• Played a key role in the transformation of PAA from media owner-centric to a professional service focus, growing the service activities billings X6 (CAGR 81%) within three years period. • Reduced research and consultation Expenditures by 60 % by Re-structuring the research department, decrease dependency on external Marketing consultants and creating the center of expertise in advertising and media research. • Built and qualified an Analytics &Insights team of 16 in using Media intelligence and planning softwares. • Established an internal system to deliver competitive alerts reports and media scenes to our clients and employees (100 + users) in a timely and convenient manner. • Supervised and Enhanced the use of measurement and insight tools across the agency departments, especially sales team (60+ members) ensuring that each is getting the best value from each tool and that they are being utilized in the most effective and useful way. • Improved the image and credibility of the agency via potential clients with the best in class research and client servicing. • Maintained and enhanced clients relationship by value-added services such as training and workshops. • Negotiated syndicated research-purchase agreements and save 7% from the budget in 2010 comparing to 2009 while increasing benefits and better payment conditions. • Supervised Research findings integration to the Planning process. • Developed measurement frameworks for Ad campaigns ROI. • Supported the strategic planning director with consumer insights, analytics, and market trends. • Collaborated with the communication team in Presenting communication plans and pitch presentations to potential clients. • Supervised the implementation of research projects requested from the management and clients using internal resources / external firms. • Managed and supervised Al Ahram Newspaper and other publications annual Readership and media survey. Business Development Role, Coordination with different teams inside the agency to develop commercial relation with current customers and open new opportunities with potential clients from clients hunting, briefing and initial pitch to the development of innovative media solutions across all media platforms offered by PAA and Al Ahram Establishment. • Discover new business opportunities that can generate revenues for the agency. • Worked closely with the sales force and management to target potential clients with tailored programs leveraging the agency's tangible and intangible assets. • Tie-up with large international Publishing houses and professional entities for added value such as the Washington post, Dubai press club & Booz, Allan & Hamilton.

Non-Executive Partner, Info Media SportsPart Time

• Job Details:• Supervised the New management alignment with the firm procedures and objectives. • Periodical checking of client satisfaction with the firm services thus retaining existing customers and their trust in the service. • Ensured that all projects and deals are delivered up to the standards. • Consultation to Marketing research manager when needed • Supervised financial statements P/L & Cash flow and maintaining the financial growth of the company. • Supervised the start of operations in new markets such as Turkey and South Africa.