RK

Riya Kala

Creative Producer at Freelance

Work Experience

  • Creative Producer

    Freelance

    Jun 2021 - Present -4 yrs, 2 months

    • Job Details:Orchestrating comprehensive creative production services for 20+ diverse brands in the fields of apparel, jewellery, home decor and more. Crafting compelling drafts, content pitches, and proposals for distinctive branded content, music video, and digital ads. Spearheading and collaborating with multiple cross-functional teams to conceptualise, develop and deliver exceptional media content of the utmost quality, resulting in 100% client satisfaction every time.
  • Creative Producer

    BTG (By The Gram)

    Nov 2019 - Apr 2021 -1 yr, 5 months

    • Job Details:Led the production of impactful campaigns, behind-the-scenes films and commercials for globally recognised brands such as Netflix, Dharma Productions, Satya Paul, Nykaa and 30+ more. Oversaw production from initial ideation to post-production, while also creating compelling decks and presentations for clients. Managed the end-to-end production process of high-quality content, ensuring adherence to quality standards, budgetary guidelines and timely delivery 98% of the time.
  • Communication & PR Intern

    Viacom18 (Viacom Motion Pictures)

    Feb 2019 - Jun 2019 -4 months

    • Job Details:Developed and distributed compelling medianets, articles and press releases to effectively communicate key messages and generate media coverage. Contributed creative ideas and participated in the ideation of communication campaigns for films such as Raw, Munto and Pet Sematary, ensuring impactful promotional strategies.
  • Marketing Intern

    Homegrown

    Dec 2018 - Feb 2019 -2 months

    • Job Details:Conducted extensive research for both digital and on-ground activations, ensuring effective campaign strategies. Developed and presented engaging decks to attract sponsors and musicians for the Mumbai Music Festival, resulting in successful collaborations.
  • Education

    • Bachelor's Degree in Commerce

      Mumbai University, Jai Hind College

      Jan 2016 - Jan 2019 - 3 yr

    • Bachelor's Degree in Commerce

      M.G.D. Girls’ School

      Jan 2004 - Jan 2016 - 12 yr

    • Diploma in Media, Journalism & Mass Comm.

      university of Technology

      Jan 2020   5 yr 7 Months

    Skills

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