Basic Info

Reem El Waziry

6 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Events and Activations Manager at MO4 Network

Experience Details

Events and Activations Manager

Marketing/PR/Advertising

Manager

Conceptualizing, Creating, launching and executing MO4 Network's series of in-house events
Creating and executing events for MO4's vast range of diverse clients from proposal right up to delivery.
Setting, communicating and maintaining timelines and priorities on every project
Communicating, maintaining and developing client relationships
Managing supplier relationships
Managing operational and administrative functions to ensure specific projects are delivered efficiently
Being responsible for all project budgets from start to finish.


Company Details

MO4 Network

Cairo, Egypt

101-500 employees

Marketing and Advertising, Marketing and Advertising

www.mo4network.com

Sep 2016 to present (3 months)
Marketing Manager - Marketing and operations manager - business development manager at Cairokee Productions - Cairokee Store - PB Productions

Experience Details

Marketing Manager - Marketing and operations manager - business development manager

Operations/Management, Marketing/PR/Advertising , Fashion

Manager

Responsibilities:
1- Cairokee Productions
- Creating Cairokee's annual plan including:
• Album launch including all the marketing, PR and activation plans
• Contracting and activating sponsors brand plans for clients such as Vodafone, Mobinil, Coca Cola, Huawei, Dubizzle, Red Bull... etc
• Planning and executing mass events targeting thousands of attendees
- Managing and executing:
• brand identities
• artworks for albums and various collateral material
• photo shoots
• music videos
• online content
• CSR campaigns
• Social media campaigns
• Media and PR appearances
2- PB Productions
• Creating brand identity and digital platform
• Hunting and contracting clients and agencies
• Client service and management including: Coca-Cola, Telecom Egypt, Vodafone, Pepsico
3- Cairokee Store
- Retail fashion management
• collections preparation
• distribution (physical and digital)
• artwork development
• E-commerce partnership
• Digital and social media platforms management
• Sourcing and managing suppliers
• Online and on-ground activations
• marketing and PR planning and execution


Company Details

Cairokee Productions - Cairokee Store - PB Productions

Cairo, Egypt

11-50 employees

Entertainment , Marketing and Advertising

N/A

Jan 2014 to Aug 2016 (2 years 7 months)
Account Manager at Media Republic

Experience Details

Account Manager

Marketing/PR/Advertising

Manager

- Managing Media Republic’s portfolio of PR and marketing clients and ensuring the implementation of their communications / media plans.
- Liaising with MR clients on a daily basis.
- Heading up the account team and organizing marketing and PR tasks to ensure all deliverables are being met.
- Working with the managing director to prepare communications strategy proposals for new and prospective clients.
- Actively supporting Account Directors in pitches for new business.
- Liaising with third-party service providers on behalf of clients such as print and production suppliers.
- Briefing in house and third-party designers on behalf of clients.
- Managing client budgets according to approved plans.
- Managing English press releases and copy, and managing the translation along with the media relations team.
- Creating weekly/monthly reports and reporting on account progress on a weekly basis.
- Organizing and attending client events.
- Attending weekly meetings and conference calls.
- Various administrative duties


Company Details

Media Republic

Cairo, Egypt

51-100 employees

Marketing and Advertising

www.mediarepublic-eg.com

Mar 2011 to Jan 2014 (2 years 10 months)
Brand Executive at British American Tobacco

Experience Details

Brand Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

- Annual brand plan preparation and drafting.
- Preparing the monthly update to be shared in the cycle plan meeting with a 6 months plan for all the activities and campaigns.
- Weekly updates for the brand team with all the ongoing and planned campaigns/activities.
- Quarterly updates for the trade marketing and distribution team (TM&D) and top team.
- Quarterly market visits across nation (Cairo, Alex, Delta and Upper Egypt).
- In-market execution of all marketing campaigns including;
• Conducting briefs for the agency (local & hub)
• Following up with the agency for artwork and designs
• POS materials
• Merchandising materials
• Managing the execution of the campaigns throughout the retail, wholesale, HoReCa and key account stores
• Pre and post campaign researches
• Pre and post campaign market visits to monitor effectiveness of the campaigns execution
- Marketing activations throughout the year
• Summer Campaigns
• Tactical Campaigns
- Managing the annual budget through
• On-going monitored reports through SAP
• Tracking sheet including the spend and time lines in alignment with the annual budget phasing
• Updates on the budget in coordination with marketing finance
- Following up on:
• Suppliers to meet deadlines for perfect execution in line with BAT standards
• Agency through weekly meetings and status reports
• Trade team on a daily basis to monitor the stocks and average daily sales levels
• Warehouse team on a weekly basis to monitor all the merchandising material levels in all warehouses and depots
• retail helpers and wholesale enablers programs in the market nationwide (Cairo, Alex and Delta)
- Events
• Booth design and production according to guidelines
• Ushers selection, training and briefing and supervision


Company Details

British American Tobacco (multinational)

Cairo, Egypt

101-500 employees

Manufacturing

www.bat.com

Jan 2009 to Jan 2011 (2 years)
Brand Manager at Core Publications - G mag

Experience Details

Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

- Follow up with the sales and distribution force (5 Salesmen) to achieve their targets.
- Conduct and analyze monthly sales reports for the magazine to set monthly targets.
- Follow up on monthly basis on printing and distributing the magazine
- Direct the sales and distributing team in opening new channels of distribution.
- Setting the incentive system for all the sales force.
- Monthly Market Visits for all Egypt (Cairo– Alex) to track our distribution, product visibility, Client’s comments, competitors situation towards (pricing- promotions- special offers and distribution).
- Handling all the reporting system (Monthly Forecast – Stock & Sales report – In market sales reports).
- Developing, setting up and participating in events and happenings that could give more branding and existence to the Magazine.
- Follow up on all POS materials starting from design to production to distribution.
- Responsible for magazine media presence above and below the line.


Company Details

Core Publications - G mag

Cairo, Egypt

51-100 employees

Publishing and Printing

N/A

Jul 2006 to Aug 2008 (2 years 1 month)

Education

High School - Thanaweya Amma

High School Details

Thanaweya Amma

al ola language school

Egypt

2011

A / Excellent / 85 -100%

N/A

al ola language school
2011
Bachelor of commerce - English section in Business Administration

Education Details

Bachelor of commerce - English section

Business Administration

Ain Shams University, Egypt

C / Good / 65 - 75%

N/A

N/A

Ain Shams University
2001 - 2007
This profile is fresh!
Last update 5 days ago.

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Profile Skills and Keywords

Account ManagerArabicBrand ActivationBrand BudgetingBrand DevelopmentBrand ExecutiveBrand ManagementBrand ManagerBritish American TobaccoBusiness AdministrationCreativeDigital MediaEnglishEntertainmentEvent Organizing And ExecutingEvents And Activations ManagerFMCGFashionHandles StressHard WorkerLeaderManagementManufacturingMarket ActivationsMarketingMarketing And AdvertisingMarketing Manager - Marketing And Operations Manager - Business Development ManagerMicrosoft OfficePublishing And PrintingRetail FashionSAPSupportiveTrade Marketing

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

5-7 years

SAP

SAP

: Advanced

: High

:

1-3 years

Fields of Expertise

Brand Management

Brand Management

: Expert

: Extreme - I love it!

:

5-7 years

Brand Development

Brand Development

: Expert

: Extreme - I love it!

:

3-5 years

Brand Budgeting

Brand Budgeting

: Expert

: Extreme - I love it!

:

3-5 years

Market Activations

Market Activations

: Expert

: Extreme - I love it!

:

3-5 years

Brand Activation

Brand Activation

: Expert

: Extreme - I love it!

:

3-5 years

FMCG

FMCG

: Advanced

: Extreme - I love it!

:

1-3 years

Event organizing and executing

Event organizing and executing

: Advanced

: High

:

3-5 years

Retail Fashion

Retail Fashion

: Advanced

: High

:

Less than 1 year

Digital Media

Digital Media

: Advanced

: High

:

1-3 years

Trade Marketing

Trade Marketing

: Intermediate

: High

:

1-3 years

Key Skills

Leader, Hard worker, Creative, Handles Stress, Supportive

Online Presence

https://www.linkedin.com/in/reemelwaziry

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