Rana Mohamed Reda Mourad

Allianz Egypt

• Assistant ManagerFull Time

  Jan 2020 - Present -5 yrs, 6 months

  Egypt , Cairo

  • Job Details: Secure execution excellence of Marcom yearly plans including, but not limited to: Activations, Educational campaigns, Partnerships, Products' Campaigns, Projects' launches, CSR, in alignment with global brand positioning.  Ensure work adherence to global brand guidelines in terms of visual identity and tonality and act as "Brand Guardian".  Fully responsible on Allianz website to get it updated and effectively used using Adobe tools (Adobe Experience Manager, Adobe Analytics).  Built and responsible on Allianz social media and owned digital assets.  Manage the day-to-day handling & create the monthly calendars of all Allianz social media channels.  Monitor, track, analyze and report on performance on digital platforms using tools such as Facebook Ads Manager & Google Ads.
• Senior Marketing SpecialistFull Time

  Jun 2018 - Dec 2019 -1 yr, 6 months

  Egypt , Cairo

  • Job Details: Develop and implement marketing plans through its phases. Planning: setting objectives, budget, media plan, for agencies briefing and selection. Executing plans with the selected agency. Ending with monitoring and controlling the plan’s schedule, budget, delivery quality  Plan and develop the required campaign plans for launching new products and services in terms of communication messages, materials, sales activities and promotions through PR, events, activations. Digital and BTL tools  Work closely with the IT department on new solutions to better serve customers; mobile application, customer’s portal, online quotation system, online policy issuance.  Brief and manage digital and offline agencies to design creative concepts and media plans and asses results  Maintain an always on online presence for Allianz on digital & social media platforms to enhance customer communication and assess their results (tracking, reporting statistics & social media performance)  Regularly review and develop branding and POS material in Sales and Service Centers, branches, and bank partners to provide a better customer experience.  Ensure that all activities are planned and executed with adherence to Allianz Global Group Market Management standards
• Marketing Communications SpecialistFull Time

  Jan 2015 - Jun 2018 -3 yrs, 5 months

  Egypt , Cairo

  • Job Details: Responsible for revamping Allianz Egypt website and migrating to the new one as well as regularly updating it after launching  Design creative concepts & key messages in addition to visuals and layouts of initiatives.  Update customer communication methods; newsletter, website, sales materials, P.O.S materials & tools that drive results.  Coordinate media buying in publications, magazines, newspapers, outdoors & websites.  Develop & design sales materials according to planned sales contests/campaigns that help in delivering results.  Prepare the required plan for launching new products in terms of materials, sales activities and promotions.  Participate in planning & implementing company’s CSR project.  Ensure work adherence to Group Market Management standards as well as local market communication unit rules/guidelines.
• Marketing CoordinatorFull Time

  May 2013 - Dec 2014 -1 yr, 7 months

  Egypt , Cairo

  • Job Details: Coordinate with the Advertising Agency and Print House to make sure all external and internal materials are delivered punctually.  Working on marketing materials for new programs launches.  Assist in the production of artwork, sourcing images, print buying and checking copy  Working on internal designs for branding and communication purposes  Coordinate company’s seasonal greetings and PR related activities.  Manage sales activations and events logistics.  Prepare presentations, projects’ plans and action plans as required.  Closely monitor Allianz Group Market Management brand and sales activations and liaise accordingly.