Basic Info

Ramy Mortada

7 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Marketing Executive at AJE Group For Soft Drinks

Experience Details

Senior Marketing Executive

Marketing/PR/Advertising , Operations/Management

Experienced (Non-Manager)

- Work closely with the Marketing manager on the marketing plan & strategy development and implementation.
- Create an annual marketing calendar and action plan for all of the Marketing activities.
- Support in the marketing budget planning, management and controlling.
- Manage and Handle all ATL campaigns “TV, Radio, OOH, Digital “ planning & execution.
- Manage and Handle all BTL campaigns “Roadshows, Activations, Consumer promotions, Events “ planning & execution.
- Work on creating a strong digital marketing strategy closely with the Digital agency.
- Participating in setting the trade marketing plan & strategy and support the TM team with the plan implementation.
- Monitor & track the Competitors activities.
- Do market analysis constantly and identify insights.
- Periodical Reports for all running and finished projects.
- Follow up on different campaigns results and deliver Post-campaigns analysis.
- Manage and Handle all creative agencies briefing and selection.
- Responsible for the agencies tasks workflow.
- Explore the CSD & Juice market to understanding the consumer behavior and identify their trends and needs.
- Responsible for Research briefing and handling to conduct qualitative & quantitative researches.
- Involving in the process of choosing the CSD and juice flavors.


Company Details

AJE Group For Soft Drinks (multinational)

6th of October, Egypt

51-100 employees

FMCG

http://www.ajegroup.com/

Jul 2014 to present (2 years 5 months)
Assistant Product Manager at Asfour Crystal International

Experience Details

Assistant Product Manager

Marketing/PR/Advertising , Operations/Management

Experienced (Non-Manager)

- Product marketing activities planning & execution.
- Manage the product brands and portfolio.
- Conducting market analysis that includes monitoring of price & promotion & products and places of the competition.
- Participate in determining the product price positioning.
- Maintain monthly reports and participate in quarterly business reviews and the annual product planning process.
- Develop sales tools (product profile, brochures, POS materials).
- Responsible for all ideas, designs modification & print proof for all packaging materials.
- Handle the product marketing communication Activities.
- Responsible for promotions, trade deals and special offers & bundles.
- Develop the product strategies in the short term and long term.
- Responsible for the product supply & demand decisions.
- Monitor & Maintain the sales volume.
- Product Development.


Company Details

Asfour Crystal International

Cairo & Giza, Egypt

More than 1000 employees

Apparel and Fashion

http://www.asfourcrystal.com/

Jan 2014 to Jul 2014 (6 months)
Global Marketing Communication Specialist at Asfour Crystal International

Experience Details

Global Marketing Communication Specialist

Marketing/PR/Advertising , Project/Program Management

Entry Level

- Create and execute marketing materials including the POS materials, ATL- BTL activities including outdoors, packing, catalogs, booths, give a ways, online content, etc.

- Communicate with printing houses, advertising agencies, website developers, magazines, exhibition and event organizers, etc.

- In-house producing and editing for some of the company designs such as flyers, brochures, price list, presentations, web banners, etc.

- Help to ensure all products and services are offering the company brand identity information.

- Care about the Marcom materials stock and its distribution.

- Work closely with the marketing manager and supervisor to develop the Company’s Social Media and online marketing Strategies.

- Follow up the different Marcom projects in order to ensure that all are working smoothly inside or outside the company without any barriers or delays.

- Coordinate and Organize Marketing Events and Trade.


Company Details

Asfour Crystal International

Cairo, Egypt

N/A

Manufacturing, Luxury Goods and Jewelry

http://www.asfourcrystal.com/

Jan 2013 to Jan 2014 (1 year)
Second line Technical Support ( Escalation Team at Teleperformance Nokia Egypt

Experience Details

Second line Technical Support ( Escalation Team

Customer Service/Support

Entry Level

- Receiving escalated email inquiries concerning mobile issues.

- Handling the communication between the Customers and the mobile service center to solve the escalation.


Company Details

Teleperformance Nokia Egypt

Cairo - Nasr City, Egypt

501-1000 employees

Consumer Services , Telecommunications

http://www.teleperformance.com/en-us/

Oct 2011 to Dec 2012 (1 year 2 months)
Event Organizer and Project Coordinator at Open Space Egypt

Experience Details

Event Organizer and Project Coordinator

Education/Teaching, Marketing/PR/Advertising , Project/Program Management

Entry Level

- Working on an initiative called (Open Space Egypt). Open Space methodology is a non-formal way of leading and organizing workshops and seminars to make it more creative and interactive.

- Mainly the (Open Space Egypt) team responsible about organizing and facilitating the event from A-Z.


Company Details

Open Space Egypt

Cairo - Nasr City, Egypt

1-10 employees

Education

N/A

Jun 2011 to Oct 2011 (4 months)
Project Coordinator (EU Internship Program), (intern) at Compass Association

Experience Details

Project Coordinator (EU Internship Program), (intern)

Education/Teaching, Administration, Customer Service/Support

Student

- Organize and coordinate international and local projects related to Non- Formal Education, Consumer awareness, Eco-system, inter-cultural learning.

- Plan and Execute local and international conferences, seminars, training courses, youth exchange programs, kids club and camps.

- Representing the association in different events and conferences in schools and universities.

- Handel the social media and do some in-house designs.

- Communicate locally and internationally with the association partners to follow up the current projects and create future ones.


Company Details

Compass Association

Kaposvar, Hungary

1-10 employees

Public Policy

http://compassegyesulet.hu/

Sep 2009 to Dec 2010 (1 year 3 months)

Achievements


- Create and execute marketing materials including the POS materials, ATL- BTL activities including outdoors, packing, catalogs, booths, give a ways, online content, etc.

- Communicate with printing houses, advertising agencies, website developers, magazines, exhibition and event organizers, etc.

- In-house producing and editing for some of the company designs such as flyers, brochures, price list, presentations, web banners, etc.

- Help to ensure all products and services are offering the company brand identity information.

- Care about the Marcom materials stock and its distribution.

- Work closely with the marketing manager and supervisor to develop the Company’s Social Media and online marketing Strategies.

- Follow up the different Marcom projects in order to ensure that all are working smoothly inside or outside the company without any barriers or delays.

- Coordinate and Organize Marketing Events and Trade.


-Receiving escalated email inquiries concerning mobile issues.

-Handling the communication between the Customers and the mobile service center to solve the escalation.




- Working on an initiative called (Open Space Egypt). Open Space methodology is a non-formal way of leading and organizing workshops and seminars to make it more creative and interactive.

- Mainly the (Open Space Egypt) team responsible about organizing and facilitating the event from A-Z.


- Organize and coordinate international and local projects related to Non- Formal Education, Consumer awareness, Eco-system, inter-cultural learning.

- Plan and Execute local and international conferences, seminars, training courses, youth exchange programs, kids club and camps.

- Representing the association in different events and conferences in schools and universities.

- Handel the social media and do some in-house designs.

- Communicate locally and internationally with the association partners to follow up the current projects and create future ones.


Volunteer of the month year 2013 according to my volunteering contribution with development no borders organization. Project coordinator and team leader for media international camp year 2010 Hungary. Founder of open space Egypt initiative 2011. Head of marketing committee for the the Egyptian youth federation 2012. International relationship committee coordinator 2009. I have achievements as Project Coordinator (EU Internship Program), at Compass Association (2009 - 2010) have achievements as Event Organizer and Project Coordinator at Open Space Egypt (2011 - 2011) I have achievements as Second line Technical Support ( Escalation Team at Teleperformance Nokia Egypt (2011 - 2012)

Education

B. A., in Commerce

Education Details

B. A.,

Commerce

faculty of commerce Ain shams university, Egypt

C / Good / 65 - 75%

Accounting,Human Resourcing, Economic studies,

N/A

faculty of commerce Ain shams university
2006 - 2011
High School - Other

High School Details

Other

Amer El shoaara

Egypt

2005

A / Excellent / 85 -100%

N/A

Amer El shoaara
2005

Certifications

ICDL
Aug 2008

Certificate details

ICDL

Aug 2008

N/A

N/A

N/A

ICDL

ICDL

Certificate details

Business English Diploma

Sep 2011

70 out of 80

N/A

N/A

Berlitz

Business English Diploma

Training and Courses

Training/Course Details

Presentation skills seminar

Aug 2008

EU program

Presentation skills seminar 2008 France.

Training/Course Details

Non formal education Training course

Feb 2009

Eu Program

Non formal education Training course 2009 Poland.

Training/Course Details

Youth leading and project coordinating course

Dec 2010

Compass Org

Youth leading and project coordinating course 2009 Hungary.

Training/Course Details

Training of trainers

Mar 2012

GIZ organization

Training of trainers 2012 at GIZ organization 2012 Egypt.

Training/Course Details

Business English diploma

Nov 2012

Berlitz language institute

Business English diploma at Berlitz language institute 2012 Egypt.

Training/Course Details

Creative poster & text writing TOT“

Apr 2013

Loesje methodology Germany.

Creative poster & text writing TOT“ Loesje methodology ” 2013 Germany.

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Profile Skills and Keywords

AJE Group For Soft DrinksAdministrationAdobe IllustratorAdobe PhotoshopApparel And FashionArabicAssistant Product ManagerBeing With Family And FriendsBusiness English DiplomaCollecting CurrenciesCommerceCommunicatorComputer SkillsConsumer ServicesCreative Poster & Text Writing TOTCustomer ServiceDrawingEducationEnglishEvent Organizer And Project CoordinatorEvent OrganizingFMCGFacilitatingFitness Or Working Out In A GymGlobal Marketing Communication SpecialistGraphic DesigingGraphic DesigningICDLIT And ComputingLearning LanguagesLogisticsLuxury Goods And JewelryManagementManufacturingMarketingMicrosoft ExcelMicrosoft OfficeMicrosoft WordNegotiatorNon Formal Education Training CourseOrganizerPhotographyPresentation Skills SeminarPresenterProgram ManagementProjectProject CoordinatorProject Coordinator (EU Internship Program),Public PolicyPublic RelationSecond Line Technical Support ( Escalation TeamSenior Marketing ExecutiveSocialSocializing And Meeting New PeopleSupportTechnical SupportTelecommunicationsTraining Of TrainersTravelingVolunteeringWatching Movies And Film MakingYouth Leading And Project Coordinating Course

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

1-3 years

Adobe Illustrator

Adobe Illustrator

: Advanced

: Extreme - I love it!

:

1-3 years

Computer Skills

Computer Skills

: Advanced

: Extreme - I love it!

:

1-3 years

Microsoft Office

Microsoft Office

: Intermediate

: Extreme - I love it!

:

1-3 years

Microsoft Word

Microsoft Word

: Intermediate

: Extreme - I love it!

:

1-3 years

Microsoft Excel

Microsoft Excel

: Intermediate

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Customer service

Customer service

: Advanced

: Extreme - I love it!

:

1-3 years

Technical support

Technical support

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Facilitating

Facilitating

: Intermediate

: Extreme - I love it!

:

1-3 years

Project Coordinator

Project Coordinator

: Intermediate

: Extreme - I love it!

:

3-5 years

event organizing

event organizing

: Intermediate

: Extreme - I love it!

:

3-5 years

Graphic desiging

Graphic desiging

: Intermediate

: Extreme - I love it!

:

1-3 years

Logistics

Logistics

: Intermediate

: Extreme - I love it!

:

1-3 years

Marketing

Marketing

: Beginner

: Extreme - I love it!

:

1-3 years

Public Relation

Public Relation

: Beginner

: Medium

:

1-3 years

Key Skills

Communicator, Negotiator, Presenter, Organizer, Social

Online Presence

eg.linkedin.com/pub/ramy-mortada/76/223/6b5/eg.linkedin.com/pub/ramy-mortada/76/223/6b5/

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