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Ramy Mohamed Mortada

Marketing Manager at LafargeHolcim

Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    LafargeHolcim

    Dec 2020 - Present -4 yrs, 7 months

    Egypt , Cairo

    • Job Details:Reporting to: Commercial Director. Mainly Leading marketing digital transformation with monetization approach, managing all Marketing and Branding activities, planning and developing all marketing strategies and tactics including budgeting, advertising, other communication activities and consumer behavioral analysis, and building strategic partnerships with key industry players, agencies, and vendors.
  • Segment Marketing ManagerFull Time

    Jotun

    Jan 2018 - Jan 2021 -3 yrs

    Egypt , Cairo

    • Job Details:Reporting to: Retail Marketing Manager. Mainly leading the painters' segment, planning and implementing the segment's strategy and marketing plan including the budget planning and monitoring, managing the retail loyalty program, planning and implementing all on-ground campaigns activities; in-store branding, sellout promotional campaigns, and strategic relationships with painters, wholesalers, and vendors. Awards: Jotun's award for the achievements in the painters' segment in the regional competition in 2018.
  • Brand Manager - BIG ColaFull Time

    AJE Group For Soft Drinks

    Jul 2014 - Jun 2017 -2 yrs, 11 months

    Egypt , Giza

    • Job Details:Reporting to: Marketing Manager. Co-planned and co-managed the launch of BIG-COLA brand in the Egyptian market including planning marketing & communication strategy and tactics, implementing all marketing and branding activities, building and managing strategic partnerships, digital marketing activities, BTL&ATL campaigns and all market studies & related analysis.
  • Assistant Product ManagerFull Time

    Asfour Crystal International

    Jan 2013 - Jul 2014 -1 yr, 6 months

    Egypt , Cairo

    • Job Details:• Crystal fashion components products management and development activities. • Conduct competitor and industry analysis for identifying and proposing product improvement initiatives. • Evaluate monthly budget plan and recommend cost-reduction initiatives. • Provide support and guidance to other staffs in product management tasks. • Review and analyze the reports based on the performance of the products in the market • Plan, develop and implement product marketing strategies. • Organizing product advertising, promotion and media activities. • Develop product management plan to achieve financial and operating targets. • Support in developing product pricing and marketing strategies to achieve sales objectives. • Support inIdentifing new marketing opportunities to maximize revenue. • Assist in conducting marketing campaigns and tradeshows for product promotions. • Conduct market studies and help create effective marketing programs.
  • Education

    • B. A., in Commerce

      Ain Shams University (ASU)

      Jan 2006 - Jan 2011 - 5 yr

    Verified Badges

    General Abilities Badges:

      Skills

      • Marketing
      • Branding
      • Social Media

      Languages

      • Arabic

        Fluent
      • English

        Advanced

      Training & Certifications

      • Marketing Certificate

        Jotun Academy·2019
      • Marketing Diploma, AUC

        AUC·2017
      • Creative poster & text writing TOT“

        Loesje methodology Germany.·2013
      • Business English diploma

        Berlitz language institute·2012
      • Training of trainers

        GIZ organization ·2012
      • Business English Diploma

        Berlitz ·2011
      • Youth leading and project coordinating course

        Compass Org·2010
      • Non formal education Training course

        Eu Program·2009
      • Presentation skills seminar

        EU program·2008
      • ICDL

        ICDL ·2008
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