
Ramy Mohamed Mortada
Marketing Manager at LafargeHolcim
Cairo, EgyptWork Experience
Marketing ManagerFull Time
LafargeHolcim
Dec 2020 - Present -4 yrs, 7 months
Egypt , Cairo
- Job Details:Reporting to: Commercial Director. Mainly Leading marketing digital transformation with monetization approach, managing all Marketing and Branding activities, planning and developing all marketing strategies and tactics including budgeting, advertising, other communication activities and consumer behavioral analysis, and building strategic partnerships with key industry players, agencies, and vendors.
Segment Marketing ManagerFull Time
Jotun
Jan 2018 - Jan 2021 -3 yrs
Egypt , Cairo
- Job Details:Reporting to: Retail Marketing Manager. Mainly leading the painters' segment, planning and implementing the segment's strategy and marketing plan including the budget planning and monitoring, managing the retail loyalty program, planning and implementing all on-ground campaigns activities; in-store branding, sellout promotional campaigns, and strategic relationships with painters, wholesalers, and vendors. Awards: Jotun's award for the achievements in the painters' segment in the regional competition in 2018.
Brand Manager - BIG ColaFull Time
AJE Group For Soft Drinks
Jul 2014 - Jun 2017 -2 yrs, 11 months
Egypt , Giza
- Job Details:Reporting to: Marketing Manager. Co-planned and co-managed the launch of BIG-COLA brand in the Egyptian market including planning marketing & communication strategy and tactics, implementing all marketing and branding activities, building and managing strategic partnerships, digital marketing activities, BTL&ATL campaigns and all market studies & related analysis.
Assistant Product ManagerFull Time
Asfour Crystal International
Jan 2013 - Jul 2014 -1 yr, 6 months
Egypt , Cairo
- Job Details:• Crystal fashion components products management and development activities. • Conduct competitor and industry analysis for identifying and proposing product improvement initiatives. • Evaluate monthly budget plan and recommend cost-reduction initiatives. • Provide support and guidance to other staffs in product management tasks. • Review and analyze the reports based on the performance of the products in the market • Plan, develop and implement product marketing strategies. • Organizing product advertising, promotion and media activities. • Develop product management plan to achieve financial and operating targets. • Support in developing product pricing and marketing strategies to achieve sales objectives. • Support inIdentifing new marketing opportunities to maximize revenue. • Assist in conducting marketing campaigns and tradeshows for product promotions. • Conduct market studies and help create effective marketing programs.
Education
B. A., in Commerce
Ain Shams University (ASU)Jan 2006 - Jan 2011 - 5 yr
Verified Badges
General Abilities Badges:
Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Marketing Certificate
Jotun Academy·2019Marketing Diploma, AUC
AUC·2017Creative poster & text writing TOT“
Loesje methodology Germany.·2013Business English diploma
Berlitz language institute·2012Training of trainers
GIZ organization ·2012Business English Diploma
Berlitz ·2011Youth leading and project coordinating course
Compass Org·2010Non formal education Training course
Eu Program·2009Presentation skills seminar
EU program·2008ICDL
ICDL ·2008