
Raghda Mostafa Elasra
Senior Social Media Specialist at Extend The ad network
New Cairo, Cairo, EgyptWork Experience
Senior Social Media SpecialistFull Time
- Job Details:-Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) - Research products, services and current strategies to identify new opportunities -Analyze web traffic metrics and suggest solutions to boost web presence - Monitor SEO/SEM, marketing and sales performance metrics to forecast trends - Build strong clients relationships through social media interaction - Keep up-to-date with our audience’s preferences and proactively suggest new campaigns -Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency - Identify advertising needs - Establish best practices in digital marketing -Stay up-to-date with digital technologies developments
Account ExecutiveFull Time
Getsircles
Oct 2017 - Dec 2018 -1 yr, 2 months
- Job Details: Building and execute annual social media strategy Forming listening reports Preparing creative concepts and strategy for pitches Wringing creative captions Responsible for photo-shooting in term of food styling and the shooting plan Contact the clients Brief the designers Preparing monthly reports Conducting marketing research The managed page (Maybelline- Bisco Misr- Khier Zaman – Razz – Richbake)
Social Media SpecialistFull Time
- Job Details: Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to act Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions The managed pages; https://www.facebook.com/BIODERMAEgypt/ https://www.facebook.com/UriageEgypt/
Education
Technical Diploma in Digital Marketing
IMFND AcademyJan 2019 - Jan 2019 - 0 Month
Bachelor's Degree in marketing
British University in Egypt (BUE)Jan 2011 - Jan 2015 - 4 yr
High School - Thanaweya Amma
ABS Language SchoolJan 2011
Activities
volunteer at El- Boraq
Volunteering
Jul 2014 - Present -10 yrs, 11 months
Activity member at Shape Shifters
Volunteering
Jan 2014 - Jul 2015 -1 yr, 6 months
teacher at Waraa w Alam
Student Activity
Jan 2013 - Apr 2014 -1 yr, 3 months
Achievements
Completed Digital Marketing Diploma at IMFND Academy.
Verified Badges
Technical Badges:
Skills
- Social Media
- Social Media Strategy
- Digital Marketing Strategy
- Marketing
- Analysis
- Social Analytics
- SPSS
- Content Marketing
- Teaching
- Charity
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Languages
Arabic
FluentEnglish
FluentFrench
IntermediateGerman
Beginner
Training & Certifications
social media
www.hootsuite.com·2016google analytics principles
Udemy.com·2016e-marketing
edex business solution ·2015social media marketing for beginners
udemy online academy ·2015e-marketing
edex business solution ·2015social media marketing for beignners
udemy online academy ·2015training certificate
SAIB bank ·2014how to deal with the orphans
Cairo university ·2014training certificate
NABD bank ·2014