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Raghda Mostafa Elasra

Senior Social Media Specialist at Extend The ad network

New Cairo, Cairo, Egypt

Work Experience

  • Senior Social Media SpecialistFull Time

    Extend The ad network

    Jul 2020 - Present -4 yrs, 11 months

    • Senior Social Media SpecialistFull Time

      Hive ride

      Dec 2018 - Jul 2020 -1 yr, 7 months

      Egypt , Cairo

      • Job Details:-Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) - Research products, services and current strategies to identify new opportunities -Analyze web traffic metrics and suggest solutions to boost web presence - Monitor SEO/SEM, marketing and sales performance metrics to forecast trends - Build strong clients relationships through social media interaction - Keep up-to-date with our audience’s preferences and proactively suggest new campaigns -Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency - Identify advertising needs - Establish best practices in digital marketing -Stay up-to-date with digital technologies developments
    • Account ExecutiveFull Time

      Getsircles

      Oct 2017 - Dec 2018 -1 yr, 2 months

      • Job Details: Building and execute annual social media strategy  Forming listening reports  Preparing creative concepts and strategy for pitches  Wringing creative captions  Responsible for photo-shooting in term of food styling and the shooting plan  Contact the clients  Brief the designers  Preparing monthly reports  Conducting marketing research  The managed page (Maybelline- Bisco Misr- Khier Zaman – Razz – Richbake)
    • Social Media SpecialistFull Time

      BioGroup

      Sep 2016 - Oct 2017 -1 yr, 1 month

      Egypt , Cairo

      • Job Details: Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification  Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to act  Set up and optimize company pages within each platform to increase the visibility of company’s social content  Moderate all user-generated content in line with the moderation policy for each community  Create editorial calendars and syndication schedules  Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information  Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions  The managed pages; https://www.facebook.com/BIODERMAEgypt/ https://www.facebook.com/UriageEgypt/
    • Education

      • Technical Diploma in Digital Marketing

        IMFND Academy

        Jan 2019 - Jan 2019 - 0 Month

      • Bachelor's Degree in marketing

        British University in Egypt (BUE)

        Jan 2011 - Jan 2015 - 4 yr

      • High School - Thanaweya Amma

        ABS Language School

        Jan 2011 

      Activities

      • volunteer at El- Boraq

        Volunteering

        Jul 2014 - Present -10 yrs, 11 months

      • Activity member at Shape Shifters

        Volunteering

        Jan 2014 - Jul 2015 -1 yr, 6 months

      • teacher at Waraa w Alam

        Student Activity

        Jan 2013 - Apr 2014 -1 yr, 3 months

      Achievements

      Completed Digital Marketing Diploma at IMFND Academy.

      Verified Badges

      Technical Badges:

        Skills

        • Social Media
        • Social Media Strategy
        • Digital Marketing Strategy
        • Marketing
        • Analysis
        • Social Analytics
        • SPSS
        • Content Marketing
        • Teaching
        • Charity
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        Languages

        • Arabic

          Fluent
        • English

          Fluent
        • French

          Intermediate
        • German

          Beginner

        Training & Certifications

        • social media

          www.hootsuite.com·2016
        • google analytics principles

          Udemy.com·2016
        • e-marketing

          edex business solution ·2015
        • social media marketing for beginners

          udemy online academy ·2015
        • e-marketing

          edex business solution ·2015
        • social media marketing for beignners

          udemy online academy ·2015
        • training certificate

          SAIB bank ·2014
        • how to deal with the orphans

          Cairo university ·2014
        • training certificate

          NABD bank ·2014
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