Raghbir Bajaj

Marketing Manager

• Job Details:Spearheaded the end-to-end development and execution of brand campaigns across multiple FMCG product lines, leading to a 25% increase in market share over 3 years. Managed ATL and BTL initiatives including TV, print, digital, in-store promotions, and trade events to strengthen consumer awareness and brand loyalty. Led product repositioning efforts that resulted in double-digit sales growth in underperforming categories. Collaborated with sales, R&D, and supply chain to execute successful product launches aligned with consumer demand and market trends. Conducted regular market analysis and competitor benchmarking to guide strategic decisions and pricing models. Oversaw a marketing budget exceeding AED 5M, ensuring cost-effective campaign delivery and 20% average improvement in ROI. Developed B2B partnerships and expanded distribution channels, increasing customer base by 100%. Delivered performance reports, KPIs, and consumer feedback analyses to stakeholders for continuous improvement.