Rafeek Bahgat Melk

Content CreatorFreelance / Project

• Job Details:1- Coordinate and execute social media campaigns and in-store events in collaboration with the marketing team. 2- Share valuable customer feedback and market insights with the team to enhance products and services. 3- Generate and implement innovative ideas for captivating social media content in line with clients' ongoing campaigns and strategies, while staying updated on new trends and opportunities in the social media landscape. 4- Collaborate effectively with team members throughout the content creation process, from concept development to execution. 5- Present and pitch creative ideas, actively contributing to brainstorming sessions and delivering concepts to senior team members. 6- Interpret client briefs and transform them into compelling social media content. 7- Utilize art direction skills to engage and lead projects involving the updating and adaptation of existing assets. 8- Collaborate with subject matter experts, researchers, and stakeholders to ensure accuracy and relevance in content creation. 9- Provide exceptional customer service by greeting and assisting customers with enthusiasm, offering personalized recommendations. 10- Develop and execute creative ideas to produce compelling video content that aligns with the company's brand voice and marketing objectives. 11- Support production teams in planning and executing video shoots, including pre-production planning, location scouting, lighting, audio, video recorders and camera operation. 12- Collaborate with graphic designers and copywriters to create visually appealing and impactful social media posts, stories, reels, and videos and how to adapt formats, tone, and style for different social media platforms.

Wellness ManagerFull Time

• Job Details:1-Devised innovative marketing strategies, leveraging multimedia content to enhance market penetration. 2-Refined client documentation processes, ensuring comprehensive data capture and streamlined access for account managers. 3-Delivered critical feedback on marketing initiatives, proposing actionable enhancements to senior leadership to boost market share. 4-Generated creative concepts to elevate brand visibility, fostering lead generation and customer engagement. 5-Conducted market analysis to tailor campaign strategies, aligning with consumer demand. Assessed lead quality to validate campaign targeting efficacy. 6-Offered expert guidance on Kcal's product portfolio and service offerings to customers. 7-Maintained professional communication across phone, email, and in-person interactions. 8-Resolved customer issues collaboratively with the Customer Relations Manager, ensuring satisfaction. 9-Diligently recorded customer interactions in CRM, keeping a meticulous account of communications. 10-Kept abreast of new products, promotions, and services, ensuring up-to-date knowledge dissemination. 11-Managed financial transactions for meal plans, overseeing the accuracy of payment collections. 12-Coordinated client consultations with Nutritionists, ensuring seamless appointment scheduling. 13-Partnered with Nutrition Officers and In-house Nutritionists to guarantee precise meal plan creation.

Content writerFreelance / Project

• Job Details:1-Crafted bilingual content in Arabic and English, enhancing the ADIFINANCE website's appeal and accessibility. 2-Managed visual elements, including photos and banners, to ensure a cohesive and engaging online presence. 3-Implemented SEO strategies, including keyword selection and title optimization, to boost website visibility and traffic. 4-Pioneered creative marketing techniques to elevate brand awareness, staying abreast of cutting-edge industry trends.