Radhika Mehta

Co-founder - Product and Design

• Job Details:Led product strategy and design for an urban gardening mobile application, grounded in insights from a mixed-methods research approach (150+ survey respondents, 10-12 contextual inquiries). Designed two key features: an environment-aware plant recommendation system that offered tailored suggestions based on real-time conditions (initial user feedback highlighted its utility). A personalized plant care reminder system was also developed to support user engagement and plant health. Designed and managed marketing campaigns on meta ads, achieving over 1000 app downloads within the initial 10-days with a CPI of 12 INR.

Product Design Lead

• Job Details:Increased rewards adoption by 35% and average order tonnage by 8% by redesigning the rewards flow using behavioral design principles and human-computer interaction frameworks, tailored to low-tech Indian convenience store owners. Enabled user-centered solutions for agri-traders across India through the development of detailed personas and a field research guide, backed by extensive contextual user research into digital adoption behaviors in rural agricultural markets. Achieved a 25% increase in loan disbursals and an 8% reduction in support queries by implementing contextual video explanations at critical stages of the loan disbursal process, improving clarity around turnaround time (TAT) and enhancing the overall user experience. Improved commodity pick rate from 34% to 38% and boosted CTA interaction to 86% by identifying and addressing key usability issues in the mandi news commodity selector through A/B testing and iterative UI design, resulting in a 13% increase in category selections.

User Experience Designer & Researcher

• Job Details:Defined and implemented end-to-end design methodologies for Mandione, a nationwide chat based online marketplace for agri-traders. Introduced iterative visual regression testing to enhance design quality and consistency.