RR
Racha Rashad
Owner & Founder
Giza, EgyptWork Experience
Rebellious Racha
Jun 2015 - Jun 2020 -5 yrs
Egypt
- Job Details:Responsible for company's brand image, sales, marketing, social media, fashion buying, logistics, and e-commerce. Providing tailor-made personalized shopping experience for a list of VIP customers.
Philip Morris International
Jun 2009 - Jun 2012 -3 yrs
Egypt
- Job Details:Managed the two biggest tobacco brands in the premium segment in Egypt: Marlboro and Merit. Presented and implemented a yearly marketing plan & strategy across all channels; events, advertising, consumer engagement, brand image, corporate guidelines, and sales. Managed a team of 20 to 30 people.
Anwal United Trading Company
Jun 2007 - Jun 2009 -2 yrs
- Job Details:Contributed in both strategical and executional revamp plans of all Omar Effendi department stores and the selection and segmentation of fashion brands within each store.
Kookai Egypt
Jun 2005 - Jun 2007 -2 yrs
- Job Details:Increased sales and profitability through data-driven forecasting, trend analysis, and strategic inventory management. Strengthened brand visibility with targeted marketing and media initiatives while leading POS operations and staff training to enhance the customer experience.
Skills
- Leadership
- Team management
- Social Media
- Fashion Retail
- E-Commerce
- Public Relations
- Styling
- Communication skills
- luxury
- Personal Shopping
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Languages
Arabic
FluentFrench
FluentEnglish
FluentSpanish
Fluent