Rabiya Khan

Assistant Manager, Platform-Specific Content Planning

• Job Details:Developed platform-specific content strategies aligned with brand voice, tone, and audience behavior across Instagram, Facebook, LinkedIn, and X (formerly Twitter). Built and maintained a localized content calendar in sync with ongoing campaigns, product launches, regional cultural events, and social trends. Tracked 10k+ brand mentions weekly across social media, news sites, and forums to assess sentiment, detect early warnings, and safeguard brand reputation. Delivered 25+ end-to-end influencer campaigns across Instagram and YouTube, driving up to 3× higher engagement through strategic creator onboarding and management. Monitored campaign performance metrics, social reach, and ROI to optimize ongoing initiatives and inform future strategies. Identified, recruited, and managed key influencers and brand ambassadors, aligning partnerships with target demographics and campaign goals. Collaborated cross-functionally with creative, sales, and analytics teams to deliver seamless and high-performing campaigns. Conducted market research and analyzed emerging trends to innovate influencer strategies and maintain competitive advantage. Spearheaded real-time crisis monitoring and worked closely with PR and support teams to activate response protocols within 30 minutes of issue detection. Produced monthly and quarterly insights reports covering sentiment trends, volume spikes, and influencer ROI using platforms like Sprinklr, Meltwater, Brandwatch, and Locobuzz. Created and presented pitch decks, performance recaps, and strategic updates to leadership and cross-functional partners. Conducted in-depth analysis of industry competitors to evaluate sentiment shifts, messaging trends, and brand positioning.

Senior-ORM Executive & Social Listening

• Job Details:Tracked digital media conversations across platforms to assess and report on brand reputation for multiple clients, ensuring timely identification of potential risks or sentiment shifts. Identified emerging social media trends and translated them into actionable insights tailored to client-specific business needs. Delivered monthly, in-depth analysis reports on social listening projects, highlighting key conversation drivers, sentiment trends, and engagement metrics. Built comprehensive social media monitors and dashboards to surface meaningful brand, category, and competitor insights that informed strategic recommendations. Coordinated with content creators and product owners to share insight-led ideas that shaped content direction and campaign planning. Managed reporting and social listening for high-profile client accounts, ensuring data accuracy, confidentiality, and insight relevance. Monitored competitor presence, performance, and audience sentiment on social media, delivering structured reports to benchmark brand standing and uncover messaging opportunities. Built and maintained advanced boolean queries and real-time dashboards to monitor brand, category, and competitor activity. Converted social listening data into actionable marketing and content strategies, contributing to an increase in audience engagement. Partnered with marketing, strategy, and insights teams to integrate social intelligence into campaign and content planning. Recognized for successfully managing concurrent projects under tight timelines with 100% on-time delivery. Trained and supported team members on social listening tools and best practices, boosting team productivity by 30%. Served as the primary point of contact for clients, ensuring clear communication, on-time delivery, and alignment of all deliverables with brand goals and expectations. Leveraged Google Analytics to track website traffic, user behavior, and campaign performance, generating actionable insights that informed digital marketing strategies. Designed, maintained, and optimized Power BI dashboards and reports by collaborating with stakeholders to gather business requirements and define reporting standards. Built robust data models using DAX and integrated multiple data sources, ensuring clean, accurate, and reliable datasets for reporting and visualization. Conducted data analysis and crafted impactful visualizations that supported strategic decisions and aligned with broader business objectives.