prerna bhalerao

Sr. SEO Analyst

• Job Details:Led the migration of the GRE and GMAT exam vertical to a subdomain, achieving a 400% increase in lead generation. Conceptualized and led the development of a new website, handling website architecture, content management, and on-page SEO optimization. Achieved a 150% increase in new user acquisition by optimizing for high-impression queries, fixing internal linking issues, de-indexing thin content pages, and improving content quality. Collaborated with product managers and developers to embed a 'find your ideal university' CTA, boosting lead generation by 3x. Improved UI/UX of blog pages, launched a country-guide section, and monitored site health using various tools.

SEO Executive

• Job Details:Achieved a growth of 65% in organic traffic for Axis Mutual Funds and positioned it among the top-3 results for competitive keywords. Increased the domain authority of Share India Securities from 29 to 54. Executed YouTube SEO strategies for Bajaj Broking.

SEO Executive

• Job Details:Improved organic search rankings resulting in 250+ keywords in top-3. Increased organic traffic by 60% for all teaching exam pages of India.