Prateek Ranjan

Business Strategy Analyst

• Job Details:Presented data-driven recommendations to stakeholders and analyzed industry trends utilizing Einstein Discovery for strategic B2B decision-making with Verizon, Celsius, and Oikos. Engineered commercial strategies by identifying demographic segmentation and mapping customer journeys for expansions into Framingham, Arlington, and Worcester, which led to a 32% increase in customer acquisition in Q4. Championed the successful implementation of Salesforce CPQ for the B2B sales team, thereby decreasing quote-to-close time by 40%. Conceptualized and automated ETL workflows for data extraction and reporting pipelines with Salesforce, Power BI, and Excel VBA, diminishing manual effort by 30%.

Project Manager

• Job Details:Devised a phased market entry strategy for the Apave product line, coordinating cross-functional efforts across sales, marketing, and product teams to achieve a remarkable 42% year-over-year growth. Utilized CRM methodologies (Salesforce, Microsoft Dynamics) for effective customer segmentation and comprehensive marketing and sales analytics. Spearheaded the implementation of Salesforce Service Cloud along with custom case management workflows, which resulted in a 30% reduction in resolution time. Managed marketing campaigns using HubSpot and Adobe, fostering collaboration with investment groups, entrepreneurs, and business leaders, leading to a 40% increase in business accounts quarter over quarter. Streamlined operational costs by 8% through comprehensive process improvement initiatives, HCM, and resource management. Instituted a retention benefit plan within Salesforce CRM that yielded significant cost savings by renegotiating contracts with key vendors without compromising service quality.