Basic Info

Osama Mahmoud

15 years

Giza, Egypt

Bachelor's Degree

Manager

Work Experience

Regional Sales Manager – Central & Eastern Regions at International Food Services Holding (Affiliated to Bin Laden Group) manufacturing two global brand names which are (golden fields of dry food / hot & crispy of frozen food)

Experience Details

Regional Sales Manager – Central & Eastern Regions

Operations/Management, Sales/Retail, Marketing/PR/Advertising

Manager

1. Sets up, develop and operate a regional distribution network benchmark against top multinational distributors and equally against Saudi Arabia’s leading FMCG distributors.
2. Analyze current distribution network which includes key accounts, van sales, credit sales, merchandising, warehousing, and logistics.
3. Enhance company performance measured in sales volume, market share, brand assessment, positioning, merchandising, training and sales support activities.
4. Evaluate the current customer follow up cycle and ensure amendments to match company objectives.
5. Responsibility for understanding & implementing the principal objectives through effective market execution to ensure the profitability of business being handled.
6. Provide analytical support for pricing, forecasting, monthly sales for respective sales regions, including budgeting and developing tactical marketing and promotional plans.
7. Responsible to operate within set targets, incentive scheme and KPIs system, also responsible for the budget expenses in the channel and area.
8. Managing & Leading sales force consisting of 45 members (2 KAM's - 2 Supervisors - 14 sales reps - 5 Drivers - 1 Logistic Supervisor - 1 Storekeeper - 5 Labors - 3 Accountants - 12 merchandisers).


Company Details

International Food Services Holding (Affiliated to Bin Laden Group) manufacturing two global brand names which are (golden fields of dry food / hot & crispy of frozen food) (multinational)

Riyadh & Khobar, Saudi Arabia

501-1000 employees

Food and Beverage Production, Import and Export

www,ifs,net.co

Aug 2011 to Aug 2013 (2 years)
Regional KAM – Western & Southern Regions at United Group (Lactalis) Multinational FMCG Company established in Saudi Arabia importing 165 SKUs of frozen, dry & confectionary items such as: (Farm Frites–Al Khaleej – Basma - Emborge – Hostess – Keebler – Sue Bee) Also manufacturing all Lactalis brands

Experience Details

Regional KAM – Western & Southern Regions

Operations/Management, Sales/Retail, Marketing/PR/Advertising

Manager

1. Organize, motivate & lead own sales team in respective revenue stream; also handling yearly contracts and agreements.
2. Specific focus on key accounts as a key sales activity and the corresponding engagement with the sales planning function within the company to ensure effective resource allocation within the sales planning cycle.
3. Responsible for understanding & implementing the principal objectives through effective market execution.
4. Enhance company performance measured in sales volume, market share, brand assessment, positioning, merchandising, and training, sales support activities.
5. Enhance relationships with senior management of retailers and wholesalers. Regularly visits sales regions, ensures that company products are properly distributed and displayed.
6. Work closely with marketing staff to plan and direct advertising and promotion programs in targeted markets. Manages sales promotion budget against set sales growth targets.
7. Implement the company's target of achieving number 1 market share position for selected clients per channel to create rapid success stories.
8. Responsible for the combined performance of own sales team in order to ensure that everyone reaches their targets.
9. Responsible to operate within set targets, incentive scheme and KPIs system, also responsible for the budget expenses in the channel and area.
10. Managing & Leading sales force consisting of 30 members (2 Supervisor – 1 key account executive - 12 sales- reps – 15 merchandisers).


Company Details

United Group (Lactalis) Multinational FMCG Company established in Saudi Arabia importing 165 SKUs of frozen, dry & confectionary items such as: (Farm Frites–Al Khaleej – Basma - Emborge – Hostess – Keebler – Sue Bee) Also manufacturing all Lactalis brands (multinational)

Khobar, Saudi Arabia

More then 1000 employees

Dairy , Manufacturing, Import and Export

www.unitedgroup.com.sa

Apr 2008 to Jun 2011 (3 years 2 months)
Key-Account Unit Manager at Henkel Trading Egypt Multinational company established in Düsseldorf-Germany in 1876 (137 years old) Started in Egypt 22 years ago in the Egyptian Detergents & Cosmetics market such as: (Fa brands – Persil).

Experience Details

Key-Account Unit Manager

Sales/Retail

Manager

1. Handling the business with the great clients to ensure the high level of volume & distribution with less cost.
2. Setting the marketing activities & merchandising plans for key – account department.
3. Planning to improve the business system & expanding distribution.
4. Training, Evaluating, & Following up the sales reps. Performance.
5. Reporting all available data in the market about competition.
6. Responsible for maintaining positive relationship with customers, handling their Complains & try to solve their problems whenever it is possible.
7. Managing & Leading sales force consisting of 10 members (2 sales reps – 2 delivery boys – 5 merchandisers- 1 collection supervisor).


Company Details

Henkel Trading Egypt Multinational company established in Düsseldorf-Germany in 1876 (137 years old) Started in Egypt 22 years ago in the Egyptian Detergents & Cosmetics market such as: (Fa brands – Persil). (multinational)

Cairo, Egypt

More then 1000 employees

Cosmetics , Manufacturing, Import and Export

www.henkel.com

Apr 2001 to Mar 2008 (6 years 11 months)
Key Account & Retail Supervisor - Cairo at Beefy- Americana

Experience Details

Key Account & Retail Supervisor - Cairo

Sales/Retail

Experienced (Non-Manager)


1. In charge of all sales duties.
2. Managing & leading 6 sales reps.


Company Details

Beefy- Americana (multinational)

Cairo, Egypt

More then 1000 employees

Manufacturing

www.americana-group.com

Mar 1997 to Mar 2001 (4 years)

Achievements



1. Implementing a high level of volume & distribution with a less cost by setting a new structure for central region, also making a comprehensive survey of the areas and creating new routes has led to an increase in customer base in all sales channels from 98 to 350 customer (72% growth).
2. Sales volume by brand has been increased from 2,848,000 S.R in Q1 2011 to 6,523,000 S.R in Q1 2012 (129% growth) best achievement comparing with all branches.
3. Growing overall sales to 3,858,423 S.R for both regions at July 2012 YTD.
4. Profitability of Riyadh branch has been increased to 32% by 2012 compered with 2011 which ended with loss of 11%.
5. Establishing a new branch for eastern region.



1. Sales growth achievement by brand was 29% in 2009 comparing with 2008 in Western & Southern region which was 18%.
2. Sales volume by brand has been increased from 4,111,541 S.R in Q1 2009 to 7,415,679 S.R in Q1 2010 (80% growth) best achievement comparing with all branches.
3. Sales volume by frozen & dairy segment has been increased from 2,225,479 in Q1 2009 to 4,298,719 in Q1 2010 93% growth) in all channels.
4. Sales volume by brand has been increased from 5,615,896 in Q2 2009 to 7,830,590 in Q1 2010 (39% growth) best achievement comparing with all branches.
5. Customer base in all channels has increased from 277 to 412 (48% growth) out of 680 customers of Jeddah universe.
6. The number average of SKUs in Traditional Trade & Food Service has been increased from 2 SKUs to 10 SKUs per outlet.
7. Jeddah city 80-20 outlets which are 147 customers have been represented 68% from total business such as:(Panda/Danube/Bin Dawood/Abu Harb & extra).





1. Increasing sales volume from 750,000 to 2,550,000 L.E per quarter.
2. Customer's base for key- account department has increased to 65 %.
3. Credit sales have reduced from 100 % to 45 % by changing the credit system (decreasing the credit period & making a deduction policy for cash).
4. Visibility of all brands had reached to 100 % according to planogram.
5. B.D.A with discounters & chains had expanded the market share of our brands on their shelf's by 50 % vs. Competitors according to planogram.



Education

Bachelor of commerce in Business Administration

Education Details

Bachelor of commerce

Business Administration , Accounting

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
1987 - 1994
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Khetan Secondary Sckool

Kuwait

1987

C / Good / 65 - 75%

N/A

Khetan Secondary Sckool
1987

Training and Courses

Training/Course Details

Professional Selling Skills

May 2000

PSDP European Management Center

N/A

Training/Course Details

Management Skills & Tools for New Supervisors.

Feb 2001

International Marketing & Management Institute

N/A

Training/Course Details

Solving problems & Communication Skills.

Jan 2002

Henkel Trading Egypt Co.

N/A

Training/Course Details

Sales Forecasting

May 2003

Henkel Trading Egypt Co.

N/A

Training/Course Details

Time Management

Sep 2004

Henkel Trading Egypt Co.

N/A

Training/Course Details

General Management Skills for Middle Managers

Sep 2006

Misr Engineering & Management Consultants

N/A

Training/Course Details

Critical Selling Skills – Sales Management

May 2009

United Group Co. (UG)

N/A

This profile is outdated!
Last update more than 8 months ago.

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Profile Skills and Keywords

AccountingAnalyticalArabicBeefy- AmericanaBusiness AdministrationBusiness DevelopmentBusiness Object & Orion SystemCommunicatorConsistently Assumes Responsibility To Make Strategic PlansCosmeticsCreativeCritical Selling Skills Sales ManagementDairyEnglishFood And Beverage ProductionGeneral Management Skills For Middle ManagersHenkel Trading Egypt Multinational Company Established In Dsseldorf-Germany In 1876 (137 Years Old) Started In Egypt 22 Years Ago In The Egyptian Detergents & Cosmetics Market Such As: (Fa Brands Persil).Import And ExportInternational Food Services Holding (Affiliated To Bin Laden Group) Manufacturing Two Global Brand Names Which Are (golden Fields Of Dry Food / Hot & Crispy Of Frozen Food)InternetKey Account & Retail Supervisor - CairoKey-Account Unit ManagerManagementManagement Skills & Tools For New Supervisors.ManufacturingMarketingMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft WordNegotiatorOutstanding Background In Client Relations & Solid Knowledge Of The FMCG MarketPlannerProfessional Selling SkillsReadingRegional KAM Western & Southern RegionsRegional Sales Manager Central & Eastern RegionsRetailSalesSales ForecastingSetting Structures For The Region To Control & Develop The Business Through Store Checking, Field Contacts Within Time & Budget Constraints.SoccerSolving Problems & Communication Skills.SpanishSwimmingTechnically Proficient In (Modern Trade, Traditional Trade, Food Service) Management.Time ManagementTourismUnited Group (Lactalis) Multinational FMCG Company Established In Saudi Arabia Importing 165 SKUs Of Frozen, Dry & Confectionary Items Such As: (Farm FritesAl Khaleej Basma - Emborge Hostess Keebler Sue Bee) Also Manufacturing All Lactalis Brands

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: High

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Outlook

Microsoft Outlook

: Expert

: Extreme - I love it!

:

3-5 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Business Object & Orion system

Business Object & Orion system

: Advanced

: High

:

1-3 years

Tourism

Tourism

: Advanced

: High

:

5-7 years

Marketing

Marketing

: Advanced

: High

:

3-5 years

Fields of Expertise

Consistently assumes responsibility to make strategic plans

Consistently assumes responsibility to make strategic plans

: Expert

: Extreme - I love it!

:

5-7 years

Setting structures for the region to control & Develop the business through store checking, field contacts within time & budget constraints.

Setting structures for the region to control & Develop the business through store checking, field contacts within time & budget constraints.

: Expert

: Extreme - I love it!

:

5-7 years

Outstanding background in client relations & solid knowledge of the FMCG market

Outstanding background in client relations & solid knowledge of the FMCG market

: Expert

: Extreme - I love it!

:

More than 7 years

Technically proficient in (Modern Trade, Traditional Trade, Food Service) management.

Technically proficient in (Modern Trade, Traditional Trade, Food Service) management.

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Planner, Communicator, Negotiator, Creative

Online Presence

https://www.linkedin.com/profile/view?id=220131137&authTypehttp://www.facebook.com/osama.almasry.18

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