omnia Ezzat
Business Analysis Lead at Mighty Foods
Heliopolis, Cairo, EgyptWork Experience
Mighty Foods
Jan 2022 - Present -3 yrs, 6 months
- Job Details:Liaison with IT and other business analytics functions. Support the development and implementation of sales strategies based on data-driven insights. Allocate products to retail partners based on demand, sales performance, and promotional activities. Coordinate with sales teams to gather demand forecasts and identify product needs. Develop and maintain key performance indicators (KPIs) to track sales performance and identify trends. Conduct in-depth analysis of sales data to identify opportunities for growth, optimize pricing strategies, and improve sales effectiveness. Analyze sales data to identify trends and adjust merchandise plans accordingly. Present data analysis, conclusions, and ideas for next steps. Align with other teams to establish and maintain cross-company processes. Prepare and analyze sales reports, inventory reports, and other relevant metrics. Run items pricing & promotions process. Identify areas for improvement and implement corrective actions. Create performance tracking reports for sales team (KPIs). Manage junior analysis team.
Fargallah
Jan 2021 - Jan 2022 -1 yr
- Job Details:Compiling, analyzing, and reporting sales data. Monitoring and analyzing competitive activity, customer, and market trends. Providing actionable insights to guide the sales and marketing teams. Contributing to the development of sales plans and objectives. Monitoring and evaluating sales performance. Determining sales potential and making recommendations.
Senior Tenders and Analysis Specialist
Bisco Misr (Kellogg’s)
Jan 2018 - Jan 2020 -2 yrs
- Job Details:Built analyzing sales by channel by site reports using advanced Excel and through SAP. Designed a comparison between region’s sales in L.E achievements. Handled school tenders using tenders suites. Handled communications between Ministry of Education and Bisco Misr. Controlled insurance on production payment and school samples examination processes. Created schools account and bills in SAP.
Senior Training and Development Specialist
Rashideen Egypt (Mondelez)
Jan 2017 - Jan 2018 -1 yr
- Job Details:Implemented a sales force performance analyzing reports using advanced Excel. Designed a comparison between regions sales in L.E achievements. Created a competitive atmosphere between regions. Handled sale training and development department budget. Designed and conducted new employee trainings. Led Mondelez sales academy using advanced PowerPoint. Designed R&R themes and giveaways. Participated and administered the development of all sales force through internal & external trainings. Built reward & recognition program for all sales force. Revamped trainings material. Managed annual sales conference organizing. Managed external vendors communications.
Achievements
Business Impact & Data-Driven Decisions • Led a cross-functional analytics team to deliver actionable insights, driving a 15% increase in revenue through pricing and product optimization. • Spearheaded the implementation of a data-driven decision framework, reducing time to insight by 40% across departments. Team Leadership & Development • Built and mentored a team of 3 data analysts, with two promoted to senior roles within a year. • Introduced a peer-review process for analysis outputs, improving data quality and documentation standards. Strategic Projects • Partnered with product and marketing to conduct customer segmentation analysis, leading to a 22% uplift in campaign conversion. • Led the analytics workstream in a company-wide digital transformation initiative, aligning data tools with evolving business needs.
Languages
Arabic
FluentEnglish
Advanced