Basic Info

Omar Khater

5 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Digital And Social Media Manager at Ahl Masr Foundation

Experience Details

Digital And Social Media Manager

Marketing/PR/Advertising

Manager

•Develop a yearlong strategy of the digital marketing campaigns to implement
throughout the year to attain the positive presence of Ahl Masr.
•Set monthly plans of digital media campaigns to be implemented driven from
the yearly strategy indicating budget, content and targeted results.
•Develop Digital Marketing campaigns entailing actual content, targeted
audience, estimated results, follow up on every stage and report findings
accordingly.
•Administer Ahl Masr’s website through assessing the numbers of daily visitors,
Updating content with latest activities or performed events, Uploading videos
and photos of important campaigns, events or publications and updating of the
events calendar to ensure that the website is kept up to date.
•Run Ahl Masr’s social media channels of Face book, Twitter, YouTube, etc.
through updating of their content to convey up and running projects; reflecting
the organization’s achievements and efforts towards society.
•Perform Analysis of each of the digital channels contribution to the promotion
of Ahl Masr through monitoring daily traffic flow, ROI and KPIs, and driving
Google Analytics to help conclude each of the channels performance and
develop strategies accordingly.
•Identify new trends in digital marketing, evaluate new technologies and ensure
the organization is of a presence to the community.
•Manage work relationships and service level agreements with subcontracted
digital and social media agencies to produce work and deliverables that of
an adequate quality and alliance to Ahl Masr’s communication strategy.
•Monitor and report on means to improve content and promotion in the digital
and social media domain for NGOs and development agencies.
•Improve the usability, design, content and conversion of the company website
through conducting analysis of market trends and latest digital technologies
•Responsible for execution of promotional campaigns and posts online to
increase incoming donations and maintain a satisfactory level of visibility.
References :
www.ahl-masr.org
www.facebook.com/ahlmasr


Company Details

Ahl Masr Foundation

Cairo, Egypt

51-100 employees

Non-Profit Organizations

www.ahl-masr.org

Jun 2016 to present (1 year 4 months)
Marketing Communications Manager at Gazzaz Department Stores

Experience Details

Marketing Communications Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

- Responsible for event management (launches, exhibitions, events, sponsorships and
campaigns)
- Coordinate with showroom managers to ensure showroom condition is according to brand image and corporate identity guidelines and all point of sale material is updated accordingly.
- Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
- Manage the marketing communications function including communications calendar, brand and PR plan.
-Work close with product team to develop presentations, collateral and sales tools to support internal channel teams.
- Administer the company’s website
-Create and manage direct and indirect marketing campaigns -Managing all aspects of print production, receipt and distribution.

-Responsible for implementing the digital marketing strategy. Digital marketing efforts includes: search engine marketing (PPC), mobile marketing, e-mail marketing and social media marketing.
-Analyze and report on effectiveness of current marketing initiatives and recommend changes to strategy when appropriate
-Work closely with channel management to define a marketing plan for lead generation and local events, to expand market share & pursue aggressive growth targets
-Measuring and reporting feedback on campaign success.

-Developing and managing relations with all publications and developing an annual newspaper &magazine; advertising plan.


Company Details

Gazzaz Department Stores

Jeddah, Saudi Arabia

More than 1000 employees

Retail

www.maisonsgazzaz.com

Nov 2013 to May 2016 (2 years 6 months)
Marketing Coordinator at Ghibli Raceway

Experience Details

Marketing Coordinator

Marketing/PR/Advertising

Entry Level

-Developed marketing programs and campaigns (i.e., email, conferences, etc.).
-Wrote marketing materials (brochures, press releases, email campaigns, weekly newsletter, corporate presentations, etc.).
-Managed, updated and tracked company membership program and website (conferences, news & press, transactions, etc.); designed and executed direct email campaigns.


Company Details

Ghibli Raceway

Cairo, Egypt

51-100 employees

Business Supplies and Equipment

www.barcah.com

Sep 2012 to Oct 2013 (1 year 1 month)

Education

Information Systems in Computer Science

Education Details

Information Systems

Computer Science, Marketing

The British University in Egypt, Egypt

C / Good / 65 - 75%

E-commerce Business Process Mo

N/A

The British University in Egypt
2008 - 2013
High School - American diploma

High School Details

American diploma

Saint Fatima american school

Egypt

2008

A / Excellent / 85 -100%

N/A

Saint Fatima american school
2008

Certifications

Google Adwords
Dec 2016

Certificate details

Google Adwords

Dec 2016

N/A

https://www.google.com/partners/#i_profile;idtf=100865033913970637741;

N/A

Google

N/A

Training and Courses

Training/Course Details

IT Training

Oct 2010

ElSewedyEgytech Cables

• Testing Oracle Databases • Explaining Database usage to employees in the Factory

Training/Course Details

IT Training

Oct 2011

Talal Abu-Ghazaleh

-Hardware and software support -Remote connectivity hardware and software support with other branches worldwide -Establishing and maintaining E-mail accounts -Managing antivirus server -Establishing and maintaining user accounts -Assigning network access for each account

This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopAnalyticalArabicBrandingBusiness Supplies And EquipmentCommunicatorComputer ScienceContent CreationDigital And Social Media ManagerEnglishGoogle AdwordsIT TrainingMarketingMarketing Communications ManagerMarketing CoordinatorMedia PlacementMicrosoft OfficeNon-Profit OrganizationsPay Per ClickPlannerPresenterRetailSocial Media MarketingStrategic MarketingTeam Player

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Content Creation

Content Creation

: Expert

: Extreme - I love it!

:

1-3 years

Media Placement

Media Placement

: Expert

: Extreme - I love it!

:

1-3 years

Branding

Branding

: Expert

: Extreme - I love it!

:

1-3 years

Social Media Marketing

Social Media Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Pay Per Click

Pay Per Click

: Expert

: Extreme - I love it!

:

1-3 years

Strategic Marketing

Strategic Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Planner, Communicator, Presenter, Team Player

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