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Omar Hesham Khater

Senior Digital Marketing Specialist at Toyota Egypt

New Cairo, Cairo, Egypt

Work Experience

  • Digital Projects ManagerFull Time

    Alrajhi Takaful

    Dec 2023 - Present -1 yr, 6 months

    Saudi Arabia , Riyadh

    • Job Details:Managing the digital projects lifecycle, overseeing the planning, initiation, and execution of projects to ensure successful delivery. Assembling and managing the project squad, monitoring progress, maintaining quality assurance standards, and ultimately seeing the project through to completion. Focused on digital transformation projects for Alrajhi Takaful Mobile App & Website • Collaborated closely with product owners, business analysts, and external stakeholders to define project scope, prioritize tasks, and resolve issues promptly. • Coordinated the efforts of multiple cross-functional project squads including the business analyst, solution architect, back-end developers, front-end developers, and quality assurance. • Used Jira to manage the project lifecycle, including detailed planning and issue tracking. This enabled us to follow the agile methodology effectively, keeping the team aligned with project goals and timelines. • Facilitated regular team meetings to track progress, identify and resolve blockers, and make adjustments to the project plan as needed • Monitored project progress against key milestones and KPIs, and proactively communicated status updates to executive stakeholders
  • Digital LeaderFull Time

    Axa Egypt

    Apr 2019 - Dec 2023 -4 yrs, 8 months

    Egypt , Cairo

    • Job Details:Responsible for the planning, execution, and delivery of digital projects. while owning several key customer facing assets and digital channels like MyAXA mobile application, AXA Egypt website & Customer Portals. • Led and managed the planning, execution, and delivery of over 30 digital transformation projects, ensuring adherence to timelines, budgets, and quality standards. • Developed comprehensive business cases for digital projects, conducting market research, analyzing feasibility, and presenting recommendations to key stakeholders. • Defined and executed digital roadmaps, aligning project initiatives with organizational goals and strategies. • Managed project budgets, tracked expenditures, and optimized resource allocation. • Prepared and presented comprehensive project reports to stakeholders, providing insights into project performance, risks, and recommendations. • Assisted in defining the prioritization, architecture, and end solutions for the overall digital technology stack. • Managed external vendors and a team of in-house developers, ensuring timely and high- quality deliverables.
  • Senior Digital Marketing SpecialistFull Time

    Toyota Egypt

    Sep 2017 - Present -7 yrs, 9 months

    Egypt , Cairo

    • Job Details:Managing several Digital Channels including Toyota Website, My Toyota App, Lexus Website, MyLexus App & Toyota Forklift Website in addition to Toyota and Lexus Social media pages including Analytics Implementation and tag management for every channel. Social Media Management Scope • Create a social media content calendar for all platforms with content that enforce brand positioning. • Plan, execute, follow-up and analyze social media campaigns using efficient and effective techniques. • Using web analytics to monitor performance while continuously improving customer engagement. • Managing and optimizing lead generation campaigns. • Managing 3rd party agencies and digital partners. Websites & Mobile App Development Scope • Leading all the digital development projects. • Planning and implementing SEO strategies for the company websites to increase rankings and traffic. • Monitoring and reviewing website traffic reports as well as reporting on monthly campaigns. Search Engine Marketing & Digital Advertising Scope • Managing and optimizing all pay-per-click in addition to Display & Video advertising campaigns
  • Digital And Social Media ManagerFull Time

    Ahl Masr Foundation

    Jun 2016 - Sep 2017 -1 yr, 3 months

    Egypt , Cairo

    • Job Details:Managing several Digital Channels including Ahl Masr Website and Social media pages in addition to Analytics Implementation and tag management. • Develop a yearlong strategy of the digital marketing campaigns to implement throughout the year to attain the positive presence of Ahl Masr. • Set monthly plans of digital media campaigns to be implemented driven from the yearly strategy indicating budget, content and targeted results. • Develop Digital Marketing campaigns entailing actual content, targeted audience, estimated results, follow up on every stage and report findings accordingly. • Administer Ahl Masr's website through assessing the numbers of daily visitors, Updating content with latest activities or performed events, Uploading videos and photos of important campaigns, events or publications and updating of the events calendar to ensure that the website is kept up to date. • Run Ahl Masr's social media channels of Facebook, Instagram, Youtube, etc. • Through updating of their content to convey up and running projects; reflecting the organization's achievements and efforts towards society. • Perform Analysis of each of the digital channels contribution to the promotion of Ahl Masr through monitoring daily traffic flow, ROI and KPIs, and driving Google Analytics to help conclude each of the channels performance and develop strategies accordingly. • Manage work relationships and service level agreements with subcontracted digital and social media agencies to produce work and deliverables that of an adequate quality and alliance to Ahl Masr's communication strategy. • Monitor and report on means to improve content and promotion in the digital and social media domain for NGOs and development agencies
  • Education

    • Information Systems in Computer Science

      British University in Egypt (BUE)

      Jan 2008 - Jan 2013 - 5 yr

    • High School - American diploma

      Saint Fatima american school

      Jan 2008 

    Skills

    • Adobe Photoshop
    • Content Creation
    • Media Buying
    • Social Media
    • Pay Per Click
    • Google Ads
    • Google Analytics
    • Brand Marketing
    • Google Tag Manager
    • WordPress
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    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • AdWords Video Certification

      Google·2018
    • AdWords Display Certification

      Google·2018
    • AdWords Search Certification

      Google·2018
    • Mobile Sites Certification

      Google·2018
    • AdWords Mobile Certification

      Google·2018
    • Google Analytics Individual Qualification

      Google·2018
    • Training

      Talal Abu-Ghazaleh·2011
    • Training

      ElSewedyEgytech Cables·2010
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