Basic Info

Olaonipekun Okunowo

15 years

Lagos, Nigeria

Master's Degree

Senior Management

Work Experience

Principal Partner at JQ Consult Limited

Experience Details

Principal Partner

Operations/Management

Senior Management (e.g. VP, CEO)

JQ Consult is a dynamic business umbrella with presence in Public Relations, Marketing Communications, Experiential Marketing and Business Management Consulting utilizing our expertise to proffer and deploy simple but effective solutions to business challenges.

Key Job Role:
• Has overall leadership role of setting strategic direction in driving the company’s business objectives, managing client portfolios and identifying new businesses opportunities.
• Sets priorities and manage the day to day business of the Company and ensure its growth and development based on its business plans and goals.
• Constantly develop the workforce of the Company to deliver on business goals and establish a culture of high employee engagement, professional and operational excellence as well as outstanding customer service.
• Manage relationships with key stakeholders - government, regulatory authorities, etc., balance the requirements of these stakeholders.


Company Details

JQ Consult Limited

Lagos, Nigeria

51-100 employees

Marketing and Advertising, Marketing and Advertising, Business Services - Other

N/A

Feb 2016 to present (10 months)
Head Marketing/Corporate Communications at Huawei Technologies Co, Limited

Experience Details

Head Marketing/Corporate Communications

Marketing/PR/Advertising , Sales/Retail, Operations/Management

Senior Management (e.g. VP, CEO)


Huawei is a leading global information and communications technology (ICT) solutions provider. Driven by responsible operations, ongoing innovation, and open collaboration, we have established a competitive ICT portfolio of end-to-end solutions in telecom and enterprise networks, devices, and cloud computing. A Global Fortune 500 company, whose ICT solutions, products, and services are used in more than 170 countries and regions, serving over one-third of the world's population with over 170,000 employees.

Key Job Role:
• Developed Sales and Marketing Strategy that drives the creation and implementation of the company’s marketing and sales strategy to increase market share and profitability in each business segment including consumer, B2B, customer service, and channel.
• Performed overall leadership role of setting strategic marketing directions, which consists- Marketing Communications, Trade/Retail Marketing, Corporate Communications, Consumer experience) to ensure end to end planning and execution strategies aligned with achieve overall business objectives.
• Management of marketing resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing communication channels.
• Team management roles which would ensure retention of best talents for the business by grooming, motivating, and imbibing CAN DO spirits in the team.


Company Details

Huawei Technologies Co, Limited

Lagos, Nigeria

More than 1000 employees

Information Technology Services, FMCG

www.huawei.com

Jun 2014 to Jan 2016 (1 year 7 months)
Account Director at EXP Marketing

Experience Details

Account Director

Business Development, Marketing/PR/Advertising , Project/Program Management

Manager

EXP Marketing is Africa’s leading experiential marketing agency with core competence in brand activation, event, sponsorship and social marketing with offices in 16 African countries.

Key Job Role:
• Accountable for new business development and management of exiting business portfolios by developing niche business prepositions and solutions.
• Provided business leadership in terms of client relationship management, customer knowledge, strategic planning, financial planning and long-term market positioning.
• Directed experiential campaign projects by infusing brand direction, operational efficiency, resource/quality control and ensuring global marketing best practice is adhere to in all executions.
• Managed team by attracting, training, retaining and mentoring talents to ensure right skills sets and motivation of personnel aligns with business needs at every level.


Company Details

EXP Marketing

Lagos, Nigeria

501-1000 employees

Marketing and Advertising, Market Research

www.expagency.biz

Jan 2014 to Jun 2014 (5 months)
Head Marketing Communications at PZ Cussons PLC

Experience Details

Head Marketing Communications

Marketing/PR/Advertising , Sales/Retail

Manager

PZ Cussons Plc is listed on both the London Stock exchange and Nigeria Stock exchange and is consistently ranked among FTSE – 100 companies by market capitalization. It operates in many of the world’s fastest growing markets with an extensive global network in Asia Pacific region, South Asia, Europe, Africa, the United Kingdom and the Americas. PZ Cussons Nigeria has a history of over 100 years in manufacturing (FMCG) and general merchandise in Nigeria. PZ Cussons Plc. Nigeria has six strategic business units with an average turnover of N 85bn annually

Growth Path
Nov’07-May’09 Consumer Marketing Manager (Brand Communication/Promotion)
Jun’09-May’11 Senior Category Manager
Jun’11- Nov’13 Senior Marketing Manager (Head, MarCom)

Key Job Role:

Head, Marketing Communications (Electricals) - Africa
• Performed leadership role responsible for setting strategic directions and goals for marketing/corporate communications and consumers’ experience strategy to gain market share and increase profitability in line with overall business objectives.
• Lead and coordinated a team of marketing, research, advertising and public relations managers by assigning job tasks, facilitating inter-departmental communications and managing external communications.
• Developed and refined marketing goals, promotional activities and branding in consultation with marketing/sales staff and clients. Directing market analysis and research to identify trends and opportunities is another marketing job duty.
• Managed internal communications, press releases and speeches given by executives, as well as Web or social media presence.

As Senior Category Manager (Personal Care) - Africa
• As Head, Personal Care Category, (Imperial Leather, Cussons Baby, Carex, Premier & Robb); had an overall leadership role with direct reporting line to the Marketing Director in driving the business portfolio worth $200M dollars, which contributes 40% of the company’s yearly turnover and 30% contribution of yearly profit.
• Responsible for a healthy and profitable business portfolio that was driven by consumer-centric NPD, structured product portfolio, efficient supply chain management, organised trade channel and effective communication campaigns.
• Coordinated overall business marketing communications strategy that supports other product categories in terms of marketing communications, consumer marketing, marketing researches and corporate communications.

As Consumer Marketing Manager (Electricals) – West Africa
• Accountable for conceptualization, planning and execution of all marketing supports strategies in line with set marketing objectives.
• Managed implementation of all brand communication campaigns and ensured agreed objectives were achieved with good results.
• Directed market analysis and research to identify trends and opportunities.
• Managed relationships of all marketing support agencies/ vendors.


Company Details

PZ Cussons PLC (multinational)

Lagos, Nigeria

More then 1000 employees

FMCG, Consumer Electronics , Cosmetics

www.pzcussons,com

Nov 2007 to Nov 2013 (6 years)
Business and strategy Manager at 24-7IMC Communications Limted

Experience Details

Business and strategy Manager

Marketing/PR/Advertising

Manager

24-7 IMC Communications Limited is an integrated marketing communication agency with office in Nigeria and East Africa.
Key Job Role:
• Responsible for client/agency relationship management to ensure customer satisfactory and quality service delivery
• Responsible for identifying, creating and developing new businesses providing out-of-the-box marketing communication solutions and services to prospective clients and increases agency’s billing and profit margins.
• Ensured successful marketing campaigns by managing end-to–end deployment and execution of campaigns in the most cost effective and professional manner.


Company Details

24-7IMC Communications Limted (multinational)

Lagos, Nigeria

N/A

Marketing and Advertising, Marketing and Advertising

www.24-7imc.com

Dec 2004 to Sep 2007 (2 years 9 months)
Client service Executive at STB McCann

Experience Details

Client service Executive

Marketing/PR/Advertising

Entry Level

STB-McCann is one of the foremost and leading advertising agencies, with specialities is brand communications, media buying and planning, production etc.

• Coordinated brand audits, market/consumer researched and analyse same for communication strategies development
• Executed management with client by keeping records Business accounts management and client relationship building
• Supervised Advertising materials production and brand activation projects and ensure alignment with brand guides.
 Major accounts worked on: Coca-Cola Nigeria Limited with focus on the master brand Cola-Cola.


Company Details

STB McCann

Lagos, Nigeria

51- 100 employees

Marketing and Advertising, Marketing and Advertising

N/A

Jan 2003 to Nov 2004 (1 year 10 months)
Programme Presenter at Murhi International Televison

Experience Details

Programme Presenter

Writing/Editorial, Media/Journalism/Publishing, Analyst/Research

Student

Murhi International Television is a terrestrial broadcasting radio and Television station in Lagos Nigeria.

• Accountable for presenting all youth programmes, conceptualizing and developing programme series which involves, research, scripting, props, selection and prepping of guests for programmes for both television and radio broadcast.


Company Details

Murhi International Televison

Lagos, Nigeria

51- 100 employees

Marketing and Advertising, Marketing and Advertising

N/A

Mar 1996 to Oct 1998 (2 years 7 months)

Education

MBA in Business Administrations

Education Details

MBA

Business Administrations

Ambrose Alli University, Nigeria

Not specified

N/A

N/A

Ambrose Alli University
2008 - 2010
BA in Mass Communications

Education Details

BA

Mass Communications

Ambrose Alli University, Nigeria

C / Good / 65 - 75%

Advertising. Public Relations, Broadcasting

N/A

Ambrose Alli University
2000 - 2004
This profile is not updated!
Last update more than 2 months ago.

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Profile Skills and Keywords

24-7IMC Communications LimtedAccount DirectorBusinessBusiness AdministrationsBusiness And Strategy ManagerBusiness DevelopmentBusiness NetworkingBusiness Services - OtherClient Service ExecutiveConsumer ElectronicsCosmeticsDigital MarketingEditorialEnglishFMCGFootballGoogle AnalyticsHead Marketing CommunicationsHead Marketing/Corporate CommunicationsInformation Technology ServicesJournalismLearning New CulturesMBAMS OfficeManagementMarket ResearchMarketingMarketing And AdvertisingMarketing CommunicationsMass CommunicationsMediaP & L ManagementPZ Cussons PLCPrincipal PartnerProduct DevelopmentProgram ManagementProgramme PresenterProjectPublic RelationsPublishingResearchRetailSalesSocializingTeam ManagementTechnologiesTourismTravellingWriting

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

MS office

MS office

: Expert

: Extreme - I love it!

:

More than 7 years

Google analytics

Google analytics

: Expert

: Extreme - I love it!

:

5-7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Business Development

Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing communications

Marketing communications

: Expert

: Extreme - I love it!

:

More than 7 years

Team Management

Team Management

: Expert

: Extreme - I love it!

:

More than 7 years

Public relations

Public relations

: Expert

: Extreme - I love it!

:

More than 7 years

Product Development

Product Development

: Expert

: Extreme - I love it!

:

5-7 years

P & L management

P & L management

: Expert

: Extreme - I love it!

:

More than 7 years

digital Marketing

digital Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

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