
Ola Al-Ghazawy
Working with passion
Mokattam, Cairo, EgyptWork Experience
International Committee Of Red Cross
Deputy Head of the Regional Communication CenterFull Time
Jan 2022 - Present -3 yrs, 7 months
- Job Details:• Co-head the regional communication center, supporting efforts to position the ICRC and increase acceptance of its mission in the Near and Middle East region. • Assist the Head of the RCC in providing strategic communication support and advice to all the delegations in the region. • Support the Head of the RCC in setting the center strategy, annual planning, budgeting, HR, and logistical matters. • Contribute to implementing communication policies and guidelines, advising and supporting delegations in the region. •Support the development of long-term planning tools and feedback mechanisms.
Head of the Regional Digital UnitFull Time
Jan 2022 - Present -3 yrs, 7 months
- Job Details:- Lead the digital unit, orchestrating diverse digital communications initiatives to enhance the organization's visibility and engagement. - Manage and mentored a high-performing team of digital professionals, fostering collaboration and skill development. - Develop and implemented strategic plans for digital platforms, crafting compelling narrative-driven communication. - Collaborate closely with cross-functional teams and stakeholders to align digital strategies with organizational goals. Lead the digital unit, orchestrating diverse digital communications initiatives to enhance the organization's visibility and engagement. Manage and mentored a high-performing team of digital professionals, fostering collaboration and skill development. Develop and implemented strategic plans for digital platforms, crafting compelling narrative-driven communication. Collaborate closely with cross-functional teams and stakeholders to align digital strategies with organizational goals. Ensure strict adherence to regulatory standards and best practices in all digital communications endeavors. Oversee budgetary allocations within the digital unit, tracking expenses and assessing cost-effectiveness. Lead the production of socially relevant content through social listening techniques and executed digital marketing campaigns. Monitor and analyzed delegation communication strategies, offering insights and support where necessary. Contribute to the development of long-term planning tools and feedback mechanisms to enhance operational efficiency. Identify and addressed training needs for both the digital team and client delegations, fostering continuous learning. Stay abreast of evolving digital trends, emerging technologies, and industry developments to inform strategic decision-making. - Ensure strict adherence to regulatory standards and best practices in all digital communications endeavors. - Oversee budgetary allocations within the digital unit, tracking expenses and assessing cost-effectiveness. - Lead the production of socially relevant content through social listening techniques and executed digital marketing campaigns. - Monitor and analyzed delegation communication strategies, offering insights and support where necessary. - Contribute to the development of long-term planning tools and feedback mechanisms to enhance operational efficiency. Identify and addressed training needs for both the digital team and client delegations, fostering continuous learning. - Stay abreast of evolving digital trends, emerging technologies, and industry developments to inform strategic decision-making.
Communications and Marketing ConsultantFull Time
Consultancy
Sep 2018 - Jan 2022 -3 yrs, 4 months
Egypt , Cairo
- Job Details:• Collaborated with esteemed international and local brands to drive business growth and enhance market positioning. • Crafted comprehensive marketing and communication strategies tailored to each brand, resulting in heightened visibility and lead generation. • Strengthened brand identities and amplified digital presence for diverse organizations, leveraging a mix of digital tools including Google Analytics, Google AdSense, HootSuite, and HubSpot. •Directed all aspects of digital marketing and communications initiatives, ensuring seamless execution and impactful outcomes. • Developed engaging and original content for websites and other communication channels, maintaining consistency and relevance. •Managed the creation and updating of collateral and materials for both national and international audiences. • Authored compelling press releases and communications materials, effectively promoting brand messaging and organizing successful press events.
Head of Social Marketing UnitFull Time
- Job Details:• Strategically collaborated with numerous multinational organizations to develop and enhance their online presence, effectively reaching target audiences and fostering dedicated communities. • Spearheaded entire social marketing operations, overseeing strategy development, content creation, media spending, and moderation to ensure optimal performance and engagement. • Formulated comprehensive crisis communication plans for client campaigns, encompassing various scenarios and involving stakeholders across PR, digital, and offline channels. •Conducted training sessions for professionals and non-professionals within multinational organizations, focusing on digital marketing, social community management, content creation, and social selling to enhance skill sets and drive results.
Communications ManagerFull Time
- Job Details:• Spearheaded all communications initiatives and oversaw creative development for Zewail City's branded materials. • Directed and mentored diverse teams including outsourced agencies, internal staff, and freelance contributors such as writers, editors, designers, translators, and content strategists. •Formulated and executed the City's editorial strategy, fostering close collaboration between editorial, creative, and marketing teams to ensure alignment with short- and long-term objectives. • Initiated digital transformation at Zewail City, starting as a digital and social media officer and advancing to Communication Department Manager. • Crafted and implemented a comprehensive digital strategy, establishing the City's online presence from inception. • Cultivated the City's Facebook community organically, growing followers to 750,000 within four years through targeted audience engagement strategies. • Developed the City's website from the ground up, achieving over 10,000 unique monthly visitors through user-focused design and content optimization.
Education
Pharmaceutical Sciences in Pharmaceutical Sciences
Cairo University (CU)Jan 1999 - Jan 2004 - 5 yr
Activities
Founder at Planet X
Volunteering
May 2020 - May 2021 -1 yr
Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
ILETS
IDP·2014Science Journalism Diploma
World Federation of Science Journalism·2012Mastering Social Media
Radio Netherlands Training Center (RNTC) ·2012