Basic Info

Nourhan El Saraf

1 year

Cairo, Egypt

Bachelor's Degree

Entry level

Work Experience

Senior Marketing Intelligence Specialist at Wadi Group

Experience Details

Senior Marketing Intelligence Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

- Identify and work to resolve specific strategic issues.
- Formulate the Strategic Business Plan.
- Articulate group-wide market research reports.
- Develop an understanding of business environment and strategy in terms of defining program/project objectives, set key performance metrics, and execution methodology.
- Perform and manage data gathering and synthesis for timely completion of recurring market and competitive intelligence deliverable, balancing ongoing work with requests for ad-hoc support of strategy, development and research efforts.
- Acts as a subject matter expert on competitor and market emerging developments, while building and maintaining effective business relationships in a cross-functional, fast-paced environment.
- Conduct research, stakeholder interviews, brainstorming sessions, and on programs/projects realization configuring features and functionality aligning with the strategic objectives.
- Responsible for the development, analysis, and implementation of market research required for the formulation of sound business strategy, feasibility studies, and / or support decision making process.
- Drive deep consumer/customer understanding and ensure all market research and product management projects are designed with the consumer at the heart.
- Effectively managing project portfolios and set the phasing strategy to compare projects and ensure priority is based on strategic fit and risk considerations.
- Identify and manage research projects consultants/stakeholders through setting scope, prepare and administer project documentation, including request for proposals, tenders management, contracts administration and close out.


Company Details

Wadi Group (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

http://www.wadigroup.com.eg/

May 2016 to present (7 months)
Marketing Executive at Volkswagen

Experience Details

Marketing Executive

Marketing/PR/Advertising

Entry Level

- Do regular competition analysis to assess Volkswagen’s position in the Egyptian market.
- Set pricing strategies and do price support proposals with packages according to the competition analysis.
- Develop the marketing plan according to the company’s business strategy.
- Handle all the marketing activities for Volkswagen in Egypt and supervise the digital and social media planning.
- Create and maintain a professional image through positive media exposure.
- Develop briefing scripts for the advertising agencies per each campaign.


Company Details

Volkswagen

Cairo, Egypt

501-1000 employees

Automotive

N/A

Dec 2015 to Apr 2016 (4 months)
Marketing Coordinator at Shakespeare Foundry Group

Experience Details

Marketing Coordinator

Manufacturing/Production

Experienced (Non-Manager)

• Evaluate the company’s performance both locally and globally.
• Set strategies to increase the company’s market share.
• Research international markets to penetrate new markets.


Company Details

Shakespeare Foundry Group (multinational)

Cairo, Egypt

101-500 employees

Manufacturing

shakespearefoundry.co.uk

Aug 2015 to Nov 2015 (3 months)
Marketing Coordinator and Researcher at Kotra, Korean Commercial Office

Experience Details

Marketing Coordinator and Researcher

Marketing/PR/Advertising

Entry Level

• Analyze and examine the marketability of several Korean products in the Egyptian market.
• Investigate the Egyptian market for a potential launch of various Korean products.
• Prepare research reports about different industries in the Egyptian market.
• Coordinate between Egyptian and Korean companies in the embassy’s delegations and exhibitions.


Company Details

Kotra, Korean Commercial Office (multinational)

cairro, Egypt

101-500 employees

Market Research , Marketing and Advertising

www.english.kotra.or.kr

Aug 2014 to Jul 2015 (11 months)
Trainee (intern) at Shell

Experience Details

Trainee (intern)

Human Resources

Student

• Working on SAP and I-portal for invoices entry.
• Communicating and coordinating with contractors regarding approvals and official communication for car rental, car license renewal for expatriates.
• Organizing files.
• Preparing Paperwork related to personal effects and car rental.


Company Details

Shell (multinational)

Cairo, Egypt

More then 1000 employees

Oil and Gas

N/A

Aug 2013 to Aug 2013 (1 month)
Trainee (intern) at Vodafine

Experience Details

Trainee (intern)

Marketing/PR/Advertising

Student

• Conducted market research on Vodafone’s USB bundles and compared it to Mobinil’s and Etisalat’s.
• Presented the market research through a power point presentation.
• Assessing two projects “Khadamaty and Dealers Loyalty Program”
• Forecasted some budget plans.


Company Details

Vodafine (multinational)

Cairo, Egypt

More then 1000 employees

Telecommunications

N/A

Jul 2013 to Jul 2013 (1 month)
Intern (intern) at FP7/CAI

Experience Details

Intern (intern)

Marketing/PR/Advertising

Student

• Conducted market research on some Nestle products “Nido, Nesquick & Nestea” and their competitors.
• Presented the analysis of the market research through a PowerPoint presentation.
• Brainstormed Advertising ideas for Bake-Rolls and Molto.


Company Details

FP7/CAI (multinational)

Cairo, Egypt

501-1000 employees

Marketing and Advertising

N/A

Jun 2013 to Jun 2013 (1 month)
Academic & Representation Chairperson at AUC Student Union (student activity)

Experience Details

Academic & Representation Chairperson

Education/Teaching, Training/Instructor

Student

• Leaded and motivated 30 union members.
• Founded Peer to Peer project through which the students were assisted in their academic life by having “student union advisors & tutors”.
• Conducted different trainings to the committee members.
• Represented AUC students who have any academic problems in front of administration.
• Solved some departments’ problems in addition to problems in advising & registration in cooperation with the Provost and other committees.
• Worked out students’ academic problems in cooperation with student senate & majors’ associations.
• Organized Real Life conference.
• Managed the student union information desk.
• Supervised and discussed the university budget in Cooperation with the Vice president for Finance and the Vice President for Planning and Administration, staff and professors’ representatives, Parents’ representatives, and 3 other students through the UBAC “University Budget Advisory Committee”


Company Details

AUC Student Union (student activity)

Cairo, Egypt

N/A

Jul 2012 to Jan 2013 (6 months)

Achievements


Awards: • 1st Place/Top 10 Worldwide CAPSIM Simulation in Business Planning and Strategy (Graduation Course), May 2014. • Most Dedicated Academic and Representations Committee Member Award, AUC Student Union, May 2012. • 1st Place, Best MPR Plan & Marketing Campaign by P&G, International Conference of Global Economy, AUC, April 2011.

Education

BA in Business Administration with Marketing Concetration

Education Details

BA

Business Administration with Marketing Concetration

The American University in Cairo, Egypt

B / Very Good / 75 - 85%

Marketing Strategy, Business Planning and Strategy, Public Relations, Integrated Marketing Communication, Consumer Buyer Behavior, Marketing Research, Services Marketing & Professional Selling

N/A

The American University in Cairo
2009 - 2014
This profile is fresh!
Last update 9 days ago.

Jobseeker photo

Profile Skills and Keywords

Academic & Representation ChairpersonAnalysisArabicAutomotiveBrandingBusiness Administration With Marketing ConcetrationCommunicatorEnglishFMCGFP7/CAIHanging Out With FriendsHard WorkerHuman ResourcesInternKotra, Korean Commercial OfficeLeaderManufacturingMarket ResearchMarketingMarketing And AdvertisingMarketing CoordinatorMarketing Coordinator And ResearcherMarketing ExecutiveMarketing ResearchMarketing StrategyMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMusicOil And GasOperationsOrganizerPresenterProductionReadingSPSSSenior Marketing Intelligence SpecialistShakespeare Foundry GroupShellShoppingTelecommunicationsTennisTraineeVodafineWadi Group

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

3-5 years

SPSS

SPSS

: Intermediate

: High

:

1-3 years

Fields of Expertise

market research

market research

: Expert

: Extreme - I love it!

:

1-3 years

marketing strategy

marketing strategy

: Expert

: Extreme - I love it!

:

1-3 years

marketing research

marketing research

: Expert

: Extreme - I love it!

:

3-5 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Analysis

Analysis

: Advanced

: Extreme - I love it!

:

3-5 years

branding

branding

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Key Skills

Leader, Communicator, Hard worker, Presenter, Organizer

Online Presence

http://www.linkedin.com/profile/view?id=238288853&trk=nav_responsive_tab_profile_pichttps://www.facebook.com/nourhan.e.gamal.9

Like Nourhan`s profile? Share it!

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Nourhan's full profile and find more great talent and professionals to join your team.