Basic Info

Nourhan El Saraf

3 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Marketing Intelligence Specialist at Wadi Group

Experience Details

Senior Marketing Intelligence Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Launched internal primary research department in the company and hired 25 students and fresh graduates for data collection which saved thousands of pounds.
• Formulate the strategic marketing plan for the FMCG, industrial and the agribusiness sectors.
• Develop an understanding of business environment and strategy in terms of defining project objectives, set key performance metrics, and execution methodology.
• Evaluate the marketing activities according to the ROI and other KPIs.
• Perform secondary data research and articulate group-wide market research reports and feasibility studies.


Company Details

Wadi Group (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

http://www.wadigroup.com.eg/

May 2016 to present (1 year 8 months)
Marketing Executive at Volkswagen

Experience Details

Marketing Executive

Marketing/PR/Advertising

Entry Level

• Developed the marketing plan according to the company’s business strategy.
• Set pricing strategies and did price support proposals with packages according to the competition analysis.
• Handled all the marketing activities for Volkswagen in Egypt and supervised the digital and social media planning.
• Formed briefing scripts for the advertising agencies per each campaign.
• Tracked and analyzed the market competition to assess Volkswagen’s position in Egypt.


Company Details

Volkswagen

Cairo, Egypt

501-1000 employees

Automotive

N/A

Aug 2015 to Apr 2016 (8 months)
Marketing Coordinator and Researcher at Kotra, Korean Commercial Office

Experience Details

Marketing Coordinator and Researcher

Marketing/PR/Advertising

Entry Level

• Analyze and examine the marketability of several Korean products in the Egyptian market.
• Investigate the Egyptian market for a potential launch of various Korean products.
• Prepare research reports about different industries in the Egyptian market.
• Coordinate between Egyptian and Korean companies in the embassy’s delegations and exhibitions.


Company Details

Kotra, Korean Commercial Office (multinational)

Cairo, Egypt

101-500 employees

Market Research , Marketing and Advertising

www.english.kotra.or.kr

Aug 2014 to Jul 2015 (11 months)
Trainee (intern) at Shell

Experience Details

Trainee (intern)

Human Resources

Student

• Working on SAP and I-portal for invoices entry.
• Communicating and coordinating with contractors regarding approvals and official communication for car rental, car license renewal for expatriates.
• Organizing files.
• Preparing Paperwork related to personal effects and car rental.


Company Details

Shell (multinational)

Cairo, Egypt

More then 1000 employees

Oil and Gas

N/A

Aug 2013 to Aug 2013
Trainee (intern) at Vodafine

Experience Details

Trainee (intern)

Marketing/PR/Advertising

Student

• Conducted market research on Vodafone’s USB bundles and compared it to Mobinil’s and Etisalat’s.
• Presented the market research through a power point presentation.
• Assessing two projects “Khadamaty and Dealers Loyalty Program”
• Forecasted some budget plans.


Company Details

Vodafine (multinational)

Cairo, Egypt

More then 1000 employees

Telecommunications

N/A

Jul 2013 to Jul 2013
Intern (intern) at FP7/CAI

Experience Details

Intern (intern)

Marketing/PR/Advertising

Student

• Conducted market research on some Nestle products “Nido, Nesquick & Nestea” and their competitors.
• Presented the analysis of the market research through a PowerPoint presentation.
• Brainstormed Advertising ideas for Bake-Rolls and Molto.


Company Details

FP7/CAI (multinational)

Cairo, Egypt

501-1000 employees

Marketing and Advertising

N/A

Jun 2013 to Jun 2013
Academic & Representation Chairperson at AUC Student Union (student activity)

Experience Details

Academic & Representation Chairperson

Education/Teaching, Training/Instructor

Student

• Leaded and motivated 30 union members.
• Founded Peer to Peer project through which the students were assisted in their academic life by having “student union advisors & tutors”.
• Conducted different trainings to the committee members.
• Represented AUC students who have any academic problems in front of administration.
• Solved some departments’ problems in addition to problems in advising & registration in cooperation with the Provost and other committees.
• Worked out students’ academic problems in cooperation with student senate & majors’ associations.
• Organized Real Life conference.
• Managed the student union information desk.
• Supervised and discussed the university budget in Cooperation with the Vice president for Finance and the Vice President for Planning and Administration, staff and professors’ representatives, Parents’ representatives, and 3 other students through the UBAC “University Budget Advisory Committee”


Company Details

AUC Student Union (student activity)

Cairo, Egypt

N/A

Jul 2012 to Jan 2013 (6 months)

Achievements


Awards: • 1st Place/Top 10 Worldwide CAPSIM Simulation in Business Planning and Strategy (Graduation Course), May 2014. • Most Dedicated Academic and Representations Committee Member Award, AUC Student Union, May 2012. • 1st Place, Best MPR Plan & Marketing Campaign by P&G, International Conference of Global Economy, AUC, April 2011.

Education

BA in Business Administration with Marketing Concetration

Education Details

BA

Business Administration with Marketing Concetration

The American University in Cairo, Egypt

B / Very Good / 75 - 85%

Marketing Strategy, Business Planning and Strategy, Public Relations, Integrated Marketing Communication, Consumer Buyer Behavior, Marketing Research, Services Marketing & Professional Selling

N/A

The American University in Cairo
2009 - 2014
Jobseeker photo

Profile Skills and Keywords

Academic & Representation ChairpersonAnalysisArabicAutomotiveBrandingBusiness Administration With Marketing ConcetrationCommunicatorEnglishFMCGFP7/CAIHanging Out With FriendsHard WorkerHuman ResourcesInternKotra, Korean Commercial OfficeLeaderMarket ResearchMarketingMarketing And AdvertisingMarketing Coordinator And ResearcherMarketing ExecutiveMarketing ResearchMarketing StrategyMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMusicOil And GasOrganizerPresenterReadingSPSSSenior Marketing Intelligence SpecialistShellShoppingTelecommunicationsTennisTraineeVodafineWadi Group

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

3-5 years

SPSS

SPSS

: Intermediate

: High

:

1-3 years

Fields of Expertise

market research

market research

: Expert

: Extreme - I love it!

:

1-3 years

marketing strategy

marketing strategy

: Expert

: Extreme - I love it!

:

1-3 years

marketing research

marketing research

: Expert

: Extreme - I love it!

:

3-5 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Analysis

Analysis

: Advanced

: Extreme - I love it!

:

3-5 years

branding

branding

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Key Skills

Leader, Communicator, Hard worker, Presenter, Organizer

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