
Mohamed Nour Aboulaben
Account Director at Octopus
Heliopolis, Cairo, EgyptWork Experience
Account DirectorFull Time
- Job Details:- Provide day-to-day supervision and execution of client campaigns including but not limited to, social and media channels, content creation and syndication, community management, partnerships - Lead a team of 4 in developing and implementing the most efficient online strategies and plans including display, search, social and mobile Manages the media, social and performance teams, content creators and client servicing teams - Ensuring all media campaigns are built and constantly performed at a best-in-class level - Create and develop a strategic framework that delivers on the client's objectives - Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and lay down, Strike weights, Budget levels by market - Working closely and coordinating with local partners, suppliers, agencies and stakeholders to create local and regional business plans and initiatives - Owning relationships with clients, agencies, stakeholders, online influencers/ celebrities, internal resources and external suppliers on a day to- day basis, ensuring alignment and integration across all 360 campaigns providing strategic input while guiding teams towards the achievement of client objectives across all media channels - Experience of working across PPC & Social campaigns with expertise in one and experience across the other - with a past, present and future vision on each. - Working knowledge of paid, owned, earned and shared media channels in both digital and offline Present to and consult with management on business trends with a view to developing new services, products, and distribution channels. Building teams, think strategically and develop successful client-agency relationships. - Experience in multiple industries as, (Real-estate, FMCG, Hospitality, Airlines, Automotive, E-commerce) across all digital media channels
Senior Account ManagerFull Time
Unifonic
Aug 2013 - Aug 2014 -1 yr
Egypt , Cairo
- Job Details:Overlooking executions – making sure the team delivers on objectives Supplier negotiations/relations - making sure savings are being delivered and relationships maintained Developing social media strategies and engagement tactics across multiple channels that include: Facebook; Instagram; Twitter; Snapchat LinkedIn etc. Leading the brand partnerships for the social co-marketing efforts to drive awareness and e-commerce. Establishing the social customer support strategy, communication plan, and key performance metrics and reporting. Working closely with marketing teams to achieve their annual marketing plan in line with the allocated marketing budgets. Responsible for planning integrated media, social media strategies and activations that resonate with the client’s overall brand positioning and marketing strategy. In charge of developing the most efficient online media plans including display, search, social, mobile and programmatic as well as all SEO technical/content audit, and ongoing maintenance. Closely working with creative agencies and PR agencies to fulfill the client’s overall objectives.
Account ManagerFull Time
Enova | Digital Agency
Dec 2012 - Aug 2013 -8 months
Egypt , Cairo
- Job Details:Develop annual media review providing the client an overview of the digital media scene. Closely work with the client to provide the best product & service when it comes to advertising requirements. Align with media teams in order to develop the most efficient and integrated online media plans. Responsible for all online media activities and crisis management for the clients. Obtain relevant information from clients such as brand details, marketing goals, marketing research, and budget. Negotiate with the suppliers to provide clients optimum rates and deals
Sales ConsultantFull Time
- Job Details:Negotiating and closing 25+ strategic partnerships. Generated over 500k EGP in sales in less than 8 months. Boosted the Travel business line by providing the top 5 selling contracts. Present and sell company products and services to current and potential clients. Establish and maintain current client and potential client relationships. Manage account services through quality checks and other follow-ups, identify and resolve client concerns, acting as a contact between Dare`n`Deal and its existing and potential markets.
Education
Bachelor's Degree in Business Managment
Modern Academy for Engineering and Technology (MIS)Jan 2004 - Jan 2008 - 4 yr
High School - Thanaweya Amma
B.B.C international schoolJan 2002
Achievements
Property Finder 55% increase in brokers & 120% increase in site visits (2018) Air Arabia Revenue growth 180% 2017-2018 Sofy Egypt & KSA Branded content first of a kind in Egypt and KSA (2018) National Motors Revenue generated 44,000,000 EGP in 2017, 220% growth vs 2016 Caesar Bay Hotel Revenue generated 14,000,000 EGP Seasonal campaign 2018, growth 78% vs 2017 Baby Joy Egypt 5 webisodes with a tight production budget of 280,000 EGP 2016