Basic Info

Noha Abdou

More than 15 years

Cairo, Egypt

Diploma

Manager

Work Experience

Digital marketing manager at Electrolux

Experience Details

Digital marketing manager

Marketing/PR/Advertising

Manager

Managing Web & Digital Media responsible for developing, managing and maintaining
the primary websites of the Division of Advancement. Strong user understanding and
demonstrated expertise in Web content, usability, architecture, development and design.
 Demonstrated ability to manage a Web team & process. Provide excellent management
and leadership to the Web & Digital Media staff and work collaboratively with staff,
management, University clients, and IT support.
 Partner with internal and external content managers, editors, designers, developers, and
other ensure sites meet client, align with the brand strategy platform, and meet Web
standards.
 Market and present web/digital strategies to diverse audiences, manage multiple projects
and maintain schedules and budgets.
 Web/digital media project management and estimating experience.
Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner.
 Coordinate with media agencies to prepare a comprehensive media plans and supervising the implantation of these plans.
 Be aware of the competitors’ media plans and collect the necessary information about them in order to keep a competitive situation for the company over competitions.
 Highlight opportunities for driving new tools that could achieve campaigns objectives.
 Identify problems as they arise and work with the line manager, brand & comm. Team& product line to define the best solutions which achieve the campaigns objectives.
 Stay up to date on new and emerging technologies in the digital media field.
 Establish Marketing, Communication and Digital Plans, according to the Regional Market peculiarity;
 Coordination and Management of Campaigns and Media Plans into Regional Marketing Plan.
 Maintenance of B2C Electrolux ,Zanussi, AEG website (Major home appliance ,small home appliance ).
 Management of Trade and Retail Marketing (Consumer Promotions, In-digital marketing field), in order to support the business.
 Management with external suppliers (advertising agencies, printers, photographers, graphic designers, architectural studio).
 Planning, Organization and Arrangements of Events.
 Translate strategy into actual regional digital plans, following central guidelines and digital directives.
 Coordination and Management of Digital Campaigns and Media Plans into Regional Marketing Plan.
 Develop the Consumer sites of the main countries and brands utilizing the European platform.
 Implement central iPad applications for the main countries of Egypt Africa, Israel and Middle East (Ambassador and Showroom projects).
 B2B website management maintenance and updating customer databases.


Company Details

Electrolux

Cairo, Egypt

More than 1000 employees

FMCG

electrolux.com

Jan 2011 to May 2015 (4 years 4 months)
Assistant Brand and Communication Manager at Olympic Group

Experience Details

Assistant Brand and Communication Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Work internally with Brand & Comm. Team and externally with media agencies to identify every available media opportunity to expand our Brands positive image and repetition through selecting and implementing the most effective media plans to achieve the company goals and objectives.
 Responsible for day to day contact with allocated areas of business on both internal and external basis in order to support the brand and comm. Team.
 Responsible for analyzing the impact of the selected media plans on our brands and define the strength and weakness points.
 Custodian of all Brand comm. Materials library for our Brands and competitive brands.
 Work with Brand & Comm. To research and prepare background information for media and creative media ideas.
 Coordinate with media agencies to prepare a comprehensive media plans and
supervising the implantation of these plans.
 Supervise planning and designing media documents and select which media tool would be most suitable for the particular campaigns in coordination with media agencies and brand and management team.
 Develop & build cordial & professional relations with the media companies, acting with integrity at all times, to collect information through different sources in order to evaluate and analyse the marketing campaigns.
 Be aware of the competitors’ media plans and collect the necessary information about them in order to keep a competitive situation for the company over competitions.
 To monitor competitor’s activities and provide reports to assist in Brand & Comm. Management for evaluating on a strategic level.
 Work with Brand & Comm. team to ensure all tasks are scheduled on time and budgeted and monitor progress through the Agency (using appropriate admin recording procedures).
 Ensure smooth running of day to day activities.
 Follow up any billing or financial query or issues related to media agencies with concerned departments.
 Be the custodians of all brand & communication materials library.
 Store & segment competitors’ media materials.


Company Details

Olympic Group

Cairo, Egypt

More than 1000 employees

FMCG

zaussi.com.eg

Jan 2009 to Dec 2010 (1 year 11 months)
Chairman Office Manager at Olympic Group, Egypt

Experience Details

Chairman Office Manager

Administration

Manager

Maintaining calendar of appointment for Chairman.
 Handling all expense reporting and reconciling.
 Maintaining attendance records of direct reports.
 Analyzing and managing budget.
 Screening telephone calls, enquiries and requests, and handling them when appropriate.
 Meeting and greeting visitors at all levels of seniority.
 Organizing and maintaining diaries and making appointments.
 Dealing with incoming email, faxes and post, often corresponding on behalf of their manager.
 Taking dictation and minutes.
 Carrying out background research and presenting findings.
 Drifting papers, reports and presentations.
 Organizing and attending meetings and ensuring their manager is well-prepared for meetings.
 Liaising with clients, suppliers and other staff.
 Arranging travel and accommodation and, occasionally, traveling with the manager to take notes or dictation at meetings or to provide general assistance during presentations.
 In addition to supporting managers, carrying out specific projects and research.
 Taking on some of the manager’s responsibilities and working more closely with management.


Company Details

Olympic Group, Egypt

Cairo, Egypt

More than 1000 employees

FMCG

zaussi.com.eg

Jan 2006 to Dec 2008 (2 years 11 months)

Achievements


im aerobics instructor, yoga instructor ,pranic healer

Education

business adminstration in international trade

Education Details

business adminstration

international trade

Helwan University, Egypt

B / Very Good / 75 - 85%

marketing, international trade, finance, accounting, international low, economic ,

N/A

Helwan University
1994 - 1998
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Notre Dame

Egypt

1993

B / Very Good / 75 - 85%

N/A

Notre Dame
1993

Certifications

Certificate details

digital marketing diploma

Mar 2013

100 out of 80

N/A

N/A

digital marketing institution

N/A

Training and Courses

Training/Course Details

digital marketing diploma

Mar 2013

digital marketing institution uk

Digital Marketing Institute UK

This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

AdministrationAnalyticalArabicAssistant Brand And Communication ManagerChairman Office ManagerCommunicatorCorporate CompaniesDigital MarketingDigital Marketing DiplomaDigital Marketing ManagerEnglishFMCGHard WorkerInternational TradeLeaderMarketingMicrosoft OfficeMicrosoft PowerPointMultinational CompaniesPRPlannerTravelling

Self-assesed Skills

Languages

English

English

: Advanced

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

5-7 years

Fields of Expertise

marketing

marketing

: Expert

: Extreme - I love it!

:

5-7 years

digital marketing

digital marketing

: Expert

: Extreme - I love it!

:

5-7 years

PR

PR

: Expert

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Leader, Planner, Communicator, Hard worker

Online Presence

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