
Noha Rashid
Area senior Account Manager- North Africa at Geometry Global (WPP company)
Cairo, EgyptWork Experience
Area senior Account Manager- North AfricaFull Time
Geometry Global (WPP company)
Mar 2013 - Present -12 yrs, 6 months
Egypt , Cairo
- Job Details:- Managing Area office located in Egypt; in terms of Planning the campaigns timelines that is translated in advertising material and activations; through: o Briefs development and discussions, o Brain storming workshops, o Production outcome. This is to be applied across all Launches in the different markets as per a yearly cycle plan. - Responsible of forecasting yearly projects planning while planning the upcoming year scope of work by identifying each campaign deliverables and resources. This is in collaboration with London office. - Manage team of two Junior Account Managers at the End markets (Morocco, Algeria) by supervising their scope of work outcome (copy development & production output and timelines) - Coaching Team of two Executives in Cairo office to complete the daily tasks (briefs, reports, invoices, production process) by handling details, be time effective through time management. - Manage third party suppliers (3d developer, producers) - Managing a Production Agency partner. Team of three located in Dubai and South Africa by supervising all material for printing and its approvals. - Implementing Brands global Strategy in all North Africa markets. - Dealing with Global offices located in London, Dubai and Russia along with the client in developing a yearly financial plan according to the team time spent. - Dealing with Global offices among Agency network in London, France and Russia to develop brands campaigns strategy.
Account Manager- Egypt, Libya and Sudan Full Time
Memac Oglivy
Jun 2010 - Feb 2013 -2 yrs, 8 months
Egypt , Cairo
- Job Details:- Involved in the brand strategy build-up for current and new business projects. - Ensure that all brand activity is on agreed brand strategy - Manage the Agency billing system - Creation and Management of project timelines - Supervise the reporting system (project briefs, contact & status reports) - Manage all Clients' ongoing projects (BTL/ATL activities and production process). Accounts handled: Novartis Consumer Health; - Responsible of: launching new products (Dynamisan), tactical campaigns and activations for the brands: (Tavagyl, Fenistil, Spasmo canulase, Bradoral) IBM; - Act as Brand guardian in Egypt by supervising the coordination between Ogilvy network (Cairo office and Budapest) to implement Local campaigns - Accountable for regional financial reporting Arab Bank; - Perform as Brand guardian in Egypt by supervising the coordination with Memac Jordan office to assure campaigns implementation and financial reporting - In Charge of approving BTL materials. Kraft-Tang; - Coordinate with Memac Pakistan Office to implement the regional campaign by tailoring it to fit the Egyptian market (Tang new positioning) - Involved in market surveys regarding brand positioning and product testing - More major campaigns (Governmental promotional tactical campaigns and Launching new packages) Smart Village; responsible for developing corporate identity (major projects: Corporate brochure, facilities mini brochures, website and mini events print materials) Bisco Misr; Fundo re-hit campaign (TVC) Mercedes Benz -Star Lounge campaign
Account Manager Full Time
Ogilvy & Mather advertising agency
Jun 2010 - Feb 2013 -2 yrs, 8 months
Egypt , Cairo
- Job Details:- Involved in the brand strategy build-up for current and new business pojects. - Ensure that all brand activity is on agreed brand strategy - Manage the Agency billing system - Creation and Management of project timelines - Supervise the reporting system (project briefs, contact & status reports)
Senior Account ExecutiveFull Time
Hit Creative Communication
Mar 2007 - May 2010 -3 yrs, 2 months
Egypt , Cairo
- Job Details:- Handling day-to-day work with clients. - Assisting in all Clients' ongoing projects (BTL/ATL activities). - Assisting in brand strategy build-up - Developing, conducting & analyzing consumer surveys. - Assisting in briefing on creative concepts and media - Responsible for writing project briefs, contact & status reports. - Responsible for the competition’s Ads monitoring and analysis. - Assist in quotes development - Conduct market visits - Main Projects: Beyti Milk Thematic campaign, Orascom Haram City launch campaign, Koki outlets launch campaign, Dallah re-hit campaign, Orascom promotion events
Education
Bachelor's Degree in Pharmacy
Cairo University (CU)Jan 1998 - Jan 2002 - 4 yr
High School - International Baccalaureate
Amna SchoolJan 1997
Skills
Languages
Arabic
AdvancedEnglish
Advanced
Training & Certifications
Social Media
WPP network·2013IELETS
2011Business studies
AUC ·2007Public Relation Course
AUC ·2007