NP
Nidhi Pandey
Content Freelancer
IndiaWork Experience
Professional Content Freelancer
Dec 2024 - Apr 2025 -4 months
- Job Details:Developing high-quality B2B SaaS content, including website, whitepapers, webinars, case studies, proposals, PPTs and LinkedIn marketing to obtain B2B leads. Review and edit content to ensure clarity, coherence, and adherence to the company's tone of voice and style guidelines.
Senior Associate - Copywriting
Vista
Sep 2023 - Nov 2024 -1 yr, 2 months
India
- Job Details:Increased SERP visibility by 30% and CTR by 20% with 350+ SEO-optimized content pieces including product descriptions and A/B-tested email campaigns using Emarsys. Boosted engagement and brand visibility through Google Natural Language Processing (NLP) driven strategies.
MyGlamm (Good Glamm Group)
Apr 2021 - Sep 2023 -2 yrs, 5 months
India
- Job Details:Crafted over 500 B2C SEO-optimized blog articles and product descriptions for MyGlamm, Popxo, and BabyChakra. Enhanced organic traffic by 25% through Quora, email campaigns and SEO-focused blogs. Leveraged Ahrefs, SEMrush, Keyword Tool IO, and Google Search Console for keyword optimization.
Tradetracker
Jan 2019 - Apr 2021 -2 yrs, 3 months
- Job Details:Implemented SEO-driven landing pages and website content for Dubai-based client - shope.ae, with over 300 topic ideation using SEMrush to gain more SERP visibility.
Education
Bachelor's Degree in Journalism and Mass Communication
Asian School of Film and Television (AAFT)Jan 2014 - Jan 2017 - 3 yr
Skills
- Creative Writing
- Content Marketing
- Search Engine Optimization
- Technical Writing
- Articles
- PPC
- SEMrush
- Ahrefs
- Google Analytics
- Mailchimp
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Languages
English
FluentHindi
Fluent