Basic Info

Nanees ashraf

4 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Social Media Manager & Content Creator at Awakening Worldwide

Experience Details

Social Media Manager & Content Creator

Marketing/PR/Advertising

Manager

Manage Social Media marketing campaigns for "Maher Zain, Hamza Namira & Samy Yusuf"

Social Media Strategy
• Create the social media strategy
• Create budgets for social media activities
• Plan social media campaigns
• Work with internal stakeholders
• Recruit and manage the social media marketing team for the organization
• Manage change and adopt social media into the artist culture
• Work with other marketing branches to integrate different activities

Social Media Implementation
• Manage social media campaigns and day to day activities
• Manage presence in social networking sites
• Create artist's events via social media channels
• Manage a blogger outreach program
• Build an artist ambassador network
• Post and comment on relevant blogs
• Seed content into social networks
• Write editorial content
• Upload artist videos
• Engage in conversations and answer questions
• Create and maintain a social media editorial calendar and posting schedule

Social Media Monitoring
• Develop benchmark metrics to measure the results of social media channels
• Analyze and evaluate social media campaigns and strategies
• Report on effectiveness of campaigns
• Monitor trends in social media
• Monitor the activities of main competitors in social media
• Monitor social space for artists and related topics and conversations
• Understand how the social media impacts search traffic


Company Details

Awakening Worldwide

Egypt

N/A

Marketing and Advertising

N/A

Aug 2016 to present (4 months)
Social Media Manager & Content Creator at Getsircles

Experience Details

Social Media Manager & Content Creator

Marketing/PR/Advertising

Manager

Manage Social Media marketing campaigns for "Metro Market, Carrier, Rich Bake, Khier Zaman Market, Brunch & Razz" and Handling day-to-day activities for including:

• Manage Social Media marketing campaigns and day-to-day activities including:
1. Curate relevant content to reach the company’s ideal customers.
2. Create, curate, and manage all published content (images, video and written).
3. Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
4. Conduct online advocacy and open stream for cross-promotions.
5. Develop and expand community and/or blogger outreach efforts.
6. Oversee design (i.e.: Facebook Timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, and blog).
7. Design, create and manage promotions and Social ad campaigns.
8. Compile report for management showing results (ROI).
• Demonstrate the ability to map out a marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user-generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.


Company Details

Getsircles

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Dec 2015 to Aug 2016 (8 months)
Senior Social Media Specialist at Digitree

Experience Details

Senior Social Media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Responsible for creating Social Media marketing campaigns for "Samsung Egypt & Lamar Egypt" and Handling day-to-day activities for including:

a- Senior Social Media Specialist
• Coordinating and executing all activities related to the web, online and social media initiatives
• Create emails, landing pages, blog posts and other online marketing materials as directed
• Generate statistical data using various tools for use in various marketing pieces
• Work in campaign development, management, reporting and recommendations
• Develop Social Media strategist to plan and execute social media campaigns across social channels (LinkedIn, Facebook, and Twitter); oversee analytics and report on the effectiveness of specific campaigns and channels.
• Monitor and tweak keyword strategy and perform competitive keyword research; work with sales team on creating content to achieve specific SEO keyword strategies
• Serves as content manager for social media channels

b- Senior Copywriter

• I have a proven track record as a copywriter; with a deep understanding of the ways, copy helps clients achieve their aims, and the ability to generate immaculate copy for every brief.
• Comfortable and confident in my writing, and willing to help less senior members of staff to improve their copy skills, I will be always ready to rise to any challenging brief with a keen eye for detail, and a drive to deliver the sharpest, most dazzling copy.
• I have self-assurance and I will influence consumers by delivering a clear message, as well as using their initiative to seek out new trends and incorporate them into campaigns effectively.
• I will work alongside art directors, developers, and designers, as I am keen team players and self-sufficient multi-tasking person, full of original approaches and innovative ideas.


Company Details

Digitree

Cairo, Egypt

11-50 employees

Marketing and Advertising

http://www.digitreeinc.com/

Dec 2014 to Dec 2015 (1 year)
Social Media Specialist/Translator at Tqniat

Experience Details

Social Media Specialist/Translator

Creative/Design/Art, Writing/Editorial

Experienced (Non-Manager)

As an online Marketer “Social Media Specialist”:

1- Seek to satisfy all the fans preferences by delivering what the fans prefer to see on their favorite pages.
2- Responsible for creating the daily content for multiple social media platform across different industry verticals.
3- Developing the social media initiatives to improve community size & engagement which leads to the highest reach for the fan pages.
4- Communicate on a daily bases with the fans to be frequently updated with every new idea that helps in developing new social media strategies.
5- Focusing on implementing new social strategies, tools & techniques as they develop.


Company Details

Tqniat

Cairo, Egypt

1-10 employees

Marketing and Advertising, Computer Software, Marketing and Advertising

N/A

Sep 2012 to Dec 2014 (2 years 3 months)
Administrator at The egyptian maritime bureau

Experience Details

Administrator

Administration

Experienced (Non-Manager)

Administrator
 Providing both clerical and administrative support to professionals, involving with the coordination and implementation of office procedures and frequently have responsibility for specific projects and tasks.
My Role includes:
Using a variety of software packages, such as Microsoft Word, Outlook, Power point, Excel, Access, etc., to produce correspondence and documents and maintain presentations, records, spreadsheets and databases.
• Responsible for conducting Marketing researches related to the Maritime Business.
• Responsible for all the Administrative work between the office in Cairo and in Greece.
• Typing various types of documents, e-mails, cover letters.
• Organizing Information Bulletins materials and sending them to various clients.
• Translating all types of documents e-mails and cover letters from English to Arabic and vice versa.
• Devising and maintaining office systems.
• Booking rooms and conference facilities.
• Using content management systems to maintain and update websites and internal databases.
• Attending meetings, taking minutes and keeping notes.
• Invoicing.
• Managing and maintaining budgets.
• liaising with staff in other departments and with external contacts.
• Ordering and maintaining stationery and equipment supplies.
• Sorting and distributing incoming post and organising and sending outgoing post.
• Liaising with colleagues and external contacts to book travel and accommodation.
• Organising and storing paperwork, documents and computer-based information.
• Photocopying and printing various documents, sometimes on behalf of other colleagues.
• Sending all types of couriers.
• Responsible for the filing system in the office.

LANGUAGE SKILLS

• Arabic: Mother Tongue
• English: Very Good command spoken and written

COMPUTER SKILLS

• Excellent Command of Microsoft Windows 2003, XP & Vista.
• Excellent Command of Microsoft Office
• Excellent Experience in searching through the Internet & using various Internet applications.


Company Details

The egyptian maritime bureau

Cairo, Egypt

1-10 employees

Marine Manufacturing & Services

N/A

Jan 2012 to Aug 2012 (7 months)

Education

Bachelor's Degree in business administration

Education Details

Bachelor's Degree

business administration

faculty o commerce english section ain shams university, Egypt

C / Good / 65 - 75%

marketing, business, economics, public relation, human resources

N/A

faculty o commerce english section ain shams university
2004 - 2010
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Talaa El Kamal Language School

Egypt

2004

A / Excellent / 85 -100%

N/A

Talaa El Kamal Language School
2004

Certifications

Certificate details

Quality Management System

Nov 2012

N/A

N/A

N/A

Excel Partnership

N/A

Certificate details

Essentials of Marketing Certificate

Jul 2010

N/A

N/A

N/A

american chamber

N/A

Certificate details

Fundamentals of Business Management Course

Jul 2010

N/A

N/A

N/A

american chamber

N/A

Certificate details

Negotiation Course

Aug 2011

N/A

N/A

N/A

american chamber

N/A

Certificate details

Customer Service Course:

Oct 2011

N/A

N/A

N/A

american chamber

N/A

Certificate details

The Basics of Capital Market certificate

Apr 2005

N/A

N/A

N/A

Cairo and Alexandria Stock Exchanges:

N/A

Training and Courses

Training/Course Details

Training Department

Jul 2007

gasco

Organize training manuals, multimedia visual aids, and other educational materials. Arrange for ongoing technical training and personal development classes for staff members.

Training/Course Details

Public Relation Department

Jul 2006

gasco

-Bringing in new business opportunities. -Managing client relationships. -Building relationships with the media. -Gain understanding and support for clients as well as to influence opinion and behavior.

This profile is fresh!
Last update 1 days ago.

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Profile Skills and Keywords

AdaptiveAdministrationAdministratorArabicBusiness AdministrationBusiness-orientedComputer SoftwareContent CreatingCookingCreationCreativeCreative DesignCustomer Service Course:DesignEditorialEnglishEssentials Of Marketing CertificateFlexibleFundamentals Of Business Management CourseHard WorkHard WorkerLanguagesManagementMarine Manufacturing & ServicesMarketingMarketing And AdvertisingMarketing ResearchMicrosoft ExcelMicrosoft OfficeMicrosoft OutlookMicrosoft PowerPointMicrosoft WindowsMicrosoft WordNegotiation CoursePlannerPlanningPublic RelationPublic Relation DepartmentPublic Relations (PR)Quality AssuranceQuality Lead AuditorQuality Management SystemReadingResearchResearchingSeaSecretarySenior Social Media SpecialistSocial Media Manager & Content CreatorSocial Media Marketing =Social Media Specialist/TranslatorTeam WorkTennisThe Basics Of Capital Market CertificateTrainingTraining DepartmentTranslatingWriting

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Outlook

Microsoft Outlook

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

More than 7 years

Administration

Administration

: Expert

: Extreme - I love it!

:

5-7 years

Research

Research

: Expert

: Extreme - I love it!

:

Less than 1 year

Secretary

Secretary

: Expert

: Medium

:

Less than 1 year

Management

Management

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Excel

Microsoft Excel

: Advanced

: High

:

3-5 years

Quality Assurance

Quality Assurance

: Advanced

: High

:

1-3 years

Public Relations (PR)

Public Relations (PR)

: Intermediate

: High

:

Less than 1 year

Training

Training

: Intermediate

: Medium

:

Less than 1 year

Fields of Expertise

administrator

administrator

: Expert

: High

:

1-3 years

marketing research

marketing research

: Expert

: Extreme - I love it!

:

Less than 1 year

content creating

content creating

: Expert

: Extreme - I love it!

:

1-3 years

public relation

public relation

: Advanced

: High

:

Less than 1 year

social media marketing =

social media marketing =

: Advanced

: Extreme - I love it!

:

Less than 1 year

translating

translating

: Advanced

: Extreme - I love it!

:

Less than 1 year

quality lead auditor

quality lead auditor

: Beginner

: High

:

Less than 1 year

training

training

: Beginner

: High

:

Less than 1 year

Key Skills

Planner, Business-oriented, Hard worker, Creative, Flexible / Adaptive

Online Presence

https://www.facebook.com/nanees.henawyhttps://twitter.com/naneeess

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