Nadeen Zohair

Audience Development Associate Full Time

• Job Details:• Optimize distribution (both paid and organic) for branded and editorial content across social platforms including Facebook, Twitter, YouTube, and LinkedIn • Monitor and analyze changes in daily traffic and engagement to provide clear, insightful reporting on key performance to our clients as well as our editorial staff • Work closely with the data science and the product team, to break down large data sets from SQL and other data analytics tools into meaningful audience insights to help advance the Mashable brand • Responsible for social headline testing on editorial content through Facebook Ads Manager, to detect if headline optimization has an impact on website traffic, and it has in fact proven to have a 15% increase in traffic. • Accountable for experimenting on Kilogram (Mashable's product that targets influencers and influenceables), to analyze how users share and consume our content. In turn, the analysis helps our branded content and advertisers reach the right audience that they desire.

Digital Marketing Internship

• Job Details:• Planned and executed inbound marketing campaigns for clients such as Crossfit and Nokia • Explored new customer acquisition opportunities to increase conversion rate for various clients • Used Google Analytics and HubSpot to track performance rate and consumer insights to improve marketing strategy

Marketing Coordinator Full Time

• Job Details:• Recorded and maintained data analysis of marketing campaigns • Increased lead and rental revenue through proper market research • Managed their Facebook, Twitter, and LinkedIn in order to spread awareness, build, and maintain their pre-existent community