Nada Mekky

Marketing & Corporate Communications ManagerFull Time

Senior Marketing SpecialistFull Time

• Job Details: Raising and maintaining awareness of the company’s brand, develop marketing plans and strategies.  Working with, and guiding the Marketing team to drive forward the marketing strategy.  Developing, implementing and delivering real estate marketing and business development campaigns using the full range of routes to market.  Developing and building key client and industry relationships.  Identifying key competitors and market trends, to gain a competitive advantage in the market.  Monitoring and tracking of social media accounts and manage the company’s website and online channels (Facebook, Twitter, Instagram, YouTube ...)  Managing all marketing activities, events and creating content.  Managing the creation and publication of all marketing material in line with marketing plan.  Arranging for the effective distribution of marketing materials.  Preparing reports by collecting, analyzing, and summarizing data and trends.  Set the main creative concept’s aspects and guidelines for designing concepts.  Overseeing all communications, public relations and promotional activities selected to support the organization and its marketing strategy.

Marketing SpecialistFull Time

• Job Details: Conduct market researches to identify customers’ requirements, habits and market trends in Saudi Arabia and the GCC market.  Plan, design, and develop brand identity guidebook for the agency and sister companies.  Create marketing plans to increase brand awareness.  Plan and execute initiatives to reach the target audiences and increase brand presence through different online and offline channels.  Assist in outbound/ inbound marketing activities by demonstrating expertise in various areas (content development, optimization, advertising and event planning).  Create, coordinate and maintain giveaways & collateral.  Liaise with external vendors to execute promotional events and campaigns.  Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures.  Deliver effective marketing programs to help the reputation and growth of the agency.  Assist in analyzing marketing data (campaigns results, conversion rate, traffic …etc.) to help shape future marketing strategies.  Manage print and digital asset inventory to ensure creative alignment across all marketing channels.  Lead execution of approval process, including uploading of all final marketing and creative assets.  Work closely with graphic designers to develop and respond to design requests.  Deploy successful marketing campaigns and own their implementation from ideation to execution.  Experiment with a variety of organic and paid acquisition channels – content creation, content curation, social media, copywriting, performance analysis, and much more.  Produce valuable and engaging content for the website and social media platforms.  Come up with branding ideas, advertising copy, graphic designs, and promotional materials  Conduct competition checks, benchmark and follow up on market trends on a regular basis.