Nada Helmi

Marketing Generalist "Acting as Senior MARCOM Specialist"Full Time

• Job Details: Handling the marketing activities for SsangYong in Egypt, directly reporting to the CEO  Supervising and planning all the brand's ATL & BTL marketing activities, digital & social activities, exhibition stands and road shows in Egypt and linking them to the sales requirements and market demands  Digital Marketing: handling all Social Media (Instagram & Facebook) related; relevant page/ post boosting, moderation, content updates,...etc  Leading SsangYong EG page into becoming the largest SsangYong Facebook page globally  Studying the market's external factors (i.e. legal aspects, financial trends, economic measures, industry opportunities and threats, etc.)  Competitive analysis, monitoring of the competitors product/pricing strategic targets and their operational execution phases  Liaise with multiple internal stakeholders & external agency partners (design, creative, media & research) to ensure timely execution of campaigns and activities  Oversee the adaptation and approval of creative, activations and campaigns for various stakeholders  PR & Communication; aligning on the different platforms to be used for the brand’s campaign (wesbite, social media, ads, TVC) & monitoring the brand’s image within the market & respond accordingly  Website development; working with 3rd parties for the full development of the SsangYong Egypt website.  Events & activations; brainstorming and aligning on the events/ activations to be held serving the brand’s goals, executing & monitoring with the help of the agencies all needed preparations 1. Launching SsangYong and participating in the Automech-Formula 2016 in Cairo, Egypt  Ensure the company's brand is protected and guidelines are adhered to working with legal and design team  Managing the brand portal and all its assets  Developing marketing plan/ budget, brand strategy, and KPIs settings