Nada Nagy ElShamy

Group Product ManagerFull Time

Brand Manager vatikaFull Time

• Job Details: Developing & implementing Vatika hair cream & Vatika male styling annual marketing plan.  Managing & improving the brand P&L top line & bottom line.  Leading NPDs launches covering competitive analysis, brand RSTP, pricing model, P&L calculation & Packaging.  Budget allocation, tracking spending, and ensuring proper ROI on brand activities.  Identifying market gaps & needs, and initiate necessary research to test our hypothesis.  Developing new communication strategy for Vatika Hair gel to enhance category growth.  Lead all ATL, BTL & Digital campaigns development with 3rd parties from briefing to production & evaluation.  Enhancing the brand digital presence on key platforms; Facebook, YouTube & ecommerce.  Analyzing sales trends & market share for opportunity & gap identifications.

Brand ManagerFull Time

• Job Details: Working on different categories including; Rice, Dairy, Confectionary, Honey & Health Products  Lead the project team in managing the marketing consultancy process  Study company profile and operations to understand its marketing needs  Analyzing the competitors & market trends through findings from market visits, research & retail audits  Development of the full marketing strategy to optimize and enhance brand presence in the market  Oversee implementation of design, content, and deployment of all marketing materials  Planning and supervising direct marketing activities (ATL & BTL) with third parties