Nada Abdul kareem Adam

Jumia

• Regional Marketing ManagerFull Time

  Oct 2022 - Present -2 yrs, 8 months

  Egypt , Cairo

  • Job Details:Responsible for implementing brand guidelines & Marketing strategy across 6 countries. Align the company around the brands & marketing direction, choices, and tactics. Led and managed a team of regional managers in establishing a company marketing strategy. Responsible for all the ATL & BTL activities along with agencies across the countries. Oversee the planning and execution of events, campaign initiatives, activations, and sponsorships, ensuring alignment with brand & marketing objectives and maximizing brand exposure. Translate brand elements into plans and go-to-market strategies. Creating and managing regional Marketing campaigns with countries CMO’s & HOBs along with other departments ( CRM , commercial & paid online ). Setting specific objectives and reporting on ROI for the countries every month. Developing creative concepts with the head of brands for different campaigns throughout the year for both online & offline. Collaborate with different functions regionally and locally to align and execute different projects. Monitor social media trends, including developments in design, applications, strategy, and innovation to stay relevant and effective on all social media platforms in the countries. Setting the Marketing budget for the 6 countries along with the HoB of the group. Track social media campaigns’ key performance metrics to maximize results and report progress to management. Working with the team in developing influencers' and affiliates' monthly plans.
• Social Media & KOL Team-leadFull Time

  Sep 2021 - Jan 2022 -4 months

  Egypt , Cairo

  • Job Details:Managing three platforms (social media, influencers, and affiliates) reporting directly to the country head of brand and marketing VP. Responsible for putting strategies for all the platforms along with putting the monthly KPIs with the head of the brand. Working with the Head of Brand & Marketing Operational Manager on the creative media proposals. Developing offline marketing initiatives and activation along with the head of brand Reporting on the campaign’s execution both online & offline. Developing 360 marketing campaigns partnering with other stakeholders like CRM, paid online teams & commercial teams. Develop monthly reports on spending and target achievement and ROI investigation. Develop content planning and review creative content with the team. Ensure optimal communication within the campaign teams at all stages of the campaign. Develop monthly campaign concepts. Setting the Annual budget with the head of the brand. Handled several central projects with different countries (Sub-Saharan & North African countries).
• Social Media & Influencers ManagerFull Time

  May 2020 - Sep 2021 -1 yr, 4 months

  Egypt , Cairo

  • Job Details:Responsible for developing content for all social media platforms. Handling the budget of the influencers on a monthly basis. Developing reports for both channels. Responsible for developing influencers' campaign content daily. Responsible for developing campaigns on a central level with the regional team
• PR & Influencers ManagerFull Time

  Aug 2019 - Apr 2020 -8 months

  Egypt , Cairo

  • Job Details:-Develop and execute influencers' marketing strategies and creative campaigns. -Identify and build relationships with prominent influencers. -Developing Marketing communication strategy with the head of engagement. -Responsible for video production. -Plan the budget for each quarter according to the KPIs. -Responsible for all activities related to the press. -Creating Customer surveys.
• PR SpecialistFull Time

  Mar 2017 - Aug 2019 -2 yrs, 5 months

  Egypt , Cairo

  • Job Details:-Drafting Key points of the press releases and dispatching them to the media. - Responsibleforhandlingpressconferences. -Create and coordinate marketing strategies that work across different channels • Working on CSR Projects. -Working closely with the social media manager and Head of Offline Marketing to plan for the channels for (social media, e-mail, TV, etc.) -Managing Jumia’s Influencers program.