Nada Hassib

Regional Marketing ManagerFull Time

• Job Details:Digital Marketing: o Lead digital marketing initiatives across Egypt and gulf region, aligning strategies with global corporate objectives. o Develop and execute comprehensive digital marketing plans to enhance brand visibility and market presence. o Oversee HNI’s digital communications and public relations, including Online Reputation Management (ORM). o digital marketing activities & maintain a robust online presence across social media and search engine platforms. o Develop and implement comprehensive digital marketing strategies, media plans, media buying, objectives, and KPIs. o Plan and execute digital marketing tactics, including web, SEO/SEA/SMM, email, display, and video advertising. o Establish communication models with stakeholders through digital channels to achieve business goals. o Oversee the development, planning, preparation, and execution of digital advertising campaigns. o Manage digital content creation strategies for various formats such as text, display, and video across all digital channels. o Develop integrated marketing communications (IMC) and omnichannel digital communication plans aligned with public relations and offline marketing strategies. • Social Media: o Oversee public interactions by implementing strategic content across social media platforms. o Plan, develop, and analyze social media marketing campaigns, making recommendations to achieve business goals. o Research and adapt to social media trends relevant to marketing activities. o Set KPIs for social media campaigns and measure performance. • Creative Studio Management: o Plan and manage the studio team to develop and produce content production, including budgeting, scheduling, planning, and coordinating with different agencies. o Oversee all stages of video production, from pre-production, storyboarding, and production to post-production and final output. o Manage diverse types of content such as 2D, 3D, documentary films, showcases, and advertisements

programmatic Campaign ManagerFull Time

• Job Details:Orchestrated and fine-tuned a portfolio of digital media campaigns, including auction-based performance campaigns, targeted audience buying, and dynamic remarketing initiatives, ensuring they met or exceeded client performance benchmarks. • Steered and enriched the skillset of client-side campaign managers and specialists through active leadership, mentoring, and educational support, contributing to successful campaign outcomes. • Guided team members in their professional growth, managing their performance and fostering their career development. • Oversaw the coordination and timely delivery of creative materials and campaign documents, guaranteeing smooth and efficient campaign launches. • Provided clients with strategic campaign insights, spotlighting performance enhancements and new opportunities.  Market Expertise: Proficient in tailoring strategies to the unique dynamics of diverse markets, including KSA, Morocco, UAE, and Egypt, ensuring culturally adept campaign management.

commercial Account DirectorFull Time

• Job Details:Directed key client accounts, taking charge of client-agency relations and ensuring client satisfaction. • Expertly negotiated contracts and fees directly with marketing directors and client procurement departments. • Oversaw the growth, performance, and career advancement of team members. • Orchestrated operational processes to align deliverables precisely with client briefs. • Cultivated and sustained supplier partnerships to foster collaborative success across various projects. • Maintained acute knowledge of market trends to inform account strategy and stay ahead in the advertising industry. • Led the holistic execution of campaigns, ensuring cohesive and comprehensive delivery across all platforms. • Collaborated intimately with the creative team to guarantee that the output met the client’s specifications and quality expectations. • Scopes handled. • BTL • ATL