Basic Info

Mohammed Sdeek

10 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Head of Media at Bee Media Group

Experience Details

Head of Media

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

Attend strategy meetings and brainstorm on media buying initiatives and suggestions.
Discuss projects with clients.
Manage media department.
Train and supervise media department employees.
Coordinate launch of media campaigns with marketing, communications, and sales departments.
Decide how best way to communicate message.
Keep abreast of industry figures, including distribution and audience figures.
Monitor buying strategies.
Monitor and optimize effectiveness of campaigns.
Build relationships with media sales companies.
Negotiate rates with media sales companies to obtain most competitive prices.
Find a combination of media that will enable the marketer to communicate the message.
Buy advertising space in magazines or newspapers.
Purchase advertising time on radio.
Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
Use a combination of several different kinds of media to reach different audiences.
Gain client approval for each campaign phase.
Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations.
Track down and buy space in print publications or television markets.
Resell space to advertising agencies.
Recommend which days and times ads should run.


Company Details

Bee Media Group (multinational)

Cairo, Egypt

501-1000 employees

Marketing and Advertising

http://beemediagroup.com/

Aug 2016 to present (4 months)
Digital Marketing Manager at Kayan

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Manager

Driving large-scale, direct-response customer acquisition initiatives.
Giving expert media planning and buying advice to colleagues.
Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data
protection laws.
Building meaningful relationships with third parties.
Using quality content and technical optimisation to drive SEO.
Ensuring targeted segmentation of the company's customer database.
Managing high volumes of traffic to the company website.
Using analytical tools to draw conclusions from statistics.
Planning and executing web, email and social media advertising campaigns.
Driving online sales.
Constantly looking at ways to improve performance and increase revenue.
Keeping an eye on any emerging technologies


Company Details

Kayan

Cairo, Egypt

51-100 employees

Real Estate/Property Management

http://kayan.net.eg

Jul 2016 to Jul 2016 (1 month)
Digital Marketing Manager at Delta.hpa

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Manager

Driving large-scale, direct-response customer acquisition initiatives.
Giving expert media planning and buying advice to colleagues.
Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data
protection laws.
Building meaningful relationships with third parties.
Using quality content and technical optimisation to drive SEO.
Ensuring targeted segmentation of the company's customer database.
Managing high volumes of traffic to the company website.
Using analytical tools to draw conclusions from statistics.
Planning and executing web, email and social media advertising campaigns.
Driving online sales.
Constantly looking at ways to improve performance and increase revenue.
Keeping an eye on any emerging technologies


Company Details

Delta.hpa

Egypt

51-100 employees

Education

N/A

Jan 2015 to Jun 2016 (1 year 5 months)
Digital Marketing Manager at ITS

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Manager

Driving large-scale, direct-response customer acquisition initiatives.
Giving expert media planning and buying advice to colleagues.
Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data
protection laws.
Building meaningful relationships with third parties.
Using quality content and technical optimisation to drive SEO.
Education
Skills
Ensuring targeted segmentation of the company's customer database.
Managing high volumes of traffic to the company website.
Using analytical tools to draw conclusions from statistics.
Planning and executing web, email and social media advertising campaigns.
Driving online sales.
Constantly looking at ways to improve performance and increase revenue.
Keeping an eye on any emerging technologies


Company Details

ITS

Egypt

101-500 employees

Education

N/A

Dec 2010 to Jan 2014 (3 years 1 month)
Digital Marketing Consultant at Highly Professional Advisories

Experience Details

Digital Marketing Consultant

Marketing/PR/Advertising

Entry Level

Developing, managing and designing layouts of communications such as presentations, newsletters,
event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online
advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business
product marketing teams.
Leading ongoing management of digital touch points, including teksavvy.com (home page and top
level sections), social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and
schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs.
Presenting recommendations to Director of Marketing and Communications.
Developing and coordinating multimedia packages.


Company Details

Highly Professional Advisories

Egypt

101-500 employees

Education, Business Services - Other

www.hpa.com.eg

Dec 2006 to Nov 2010 (3 years 11 months)

Achievements


Driving large-scale, direct-response customer acquisition initiatives.
Giving expert media planning and buying advice to colleagues.
Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data
protection laws.
Building meaningful relationships with third parties.
Using quality content and technical optimisation to drive SEO.
Ensuring targeted segmentation of the company's customer database.
Managing high volumes of traffic to the company website.
Using analytical tools to draw conclusions from statistics.
Planning and executing web, email and social media advertising campaigns.
Driving online sales.
Constantly looking at ways to improve performance


Driving large-scale, direct-response customer acquisition initiatives.
Giving expert media planning and buying advice to colleagues.
Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data
protection laws.
Building meaningful relationships with third parties.
Using quality content and technical optimisation to drive SEO.
Education
Skills
Ensuring targeted segmentation of the company's customer database.
Managing high volumes of traffic to the company website.
Using analytical tools to draw conclusions from statistics.
Planning and executing web, email and social media advertising campaigns.
Driving online sales.
Constantly looking at ways to improve performanc


Developing, managing and designing layouts of communications such as presentations, newsletters,
event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online
advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business
product marketing teams.
Leading ongoing management of digital touch points, including teksavvy.com (home page and top
level sections), social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and
schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs.
Presenting recommendations to Director of Marketing and Communications.
Developing and coordinating multimedia packages.


Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures. Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables. Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams. Leading ongoing management of digital touch points, including teksavvy.com (home page and top level sections), social networking landing pages, and mobile. Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs. Presenting recommendations to Director of Marketing and Communications. Developing and coordinating multimedia packages.

Education

Management Information System in Management Information System

Education Details

Management Information System

Management Information System

Modern Academy Maadi, Egypt

C / Good / 65 - 75%

N/A

Project Grade : Excellent (Windows Application For Hospital)

Modern Academy Maadi
2000 - 2005
High School - Thanaweya Amma

High School Details

Thanaweya Amma

el salam private school

Egypt

2000

B / Very Good / 75 - 85%

N/A

el salam private school
2000

Certifications

CCNA
Jun 2008

Certificate details

CCNA

Jun 2008

N/A

N/A

N/A

CISCO

N/A

Certificate details

Digital Marketing

Mar 2012

N/A

N/A

N/A

Canadian Marketing Association

N/A

Training and Courses

Training/Course Details

Cisco Certified Network Administrator ( CCNA)

Jun 2010

ITS

N/A

Training/Course Details

Digital Marketing Diploma

Jul 2012

AUC

N/A

This profile is fresh!
Last update 1 days ago.

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopAnalyticalArabicBee Media GroupBusiness Services - OtherCCNACisco Certified Network Administrator ( CCNA)CreativeDatabaseDatabase DesignDigital MarketingDigital Marketing ConsultantDigital Marketing DiplomaDigital Marketing ManagerE-MarketingERPERP ExpertEducationEnglishFacebook AdsFootballGoogle AdsenceGoogle AdwordsGoogle AppsHandballHead Of MediaJoomla DeveloperLeaderLinkedIn AdsManagement Information SystemMarketingMarketing And AdvertisingMicrosoft OfficeMicrosoft WindowsPresenterProperty ManagementReal EstateSEOSocialSocial MediaSquashSwimmingTrainingTravelTwitter AdsWeb DevelopmentYouTube Ads

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Twitter Ads

Twitter Ads

: Expert

: Extreme - I love it!

:

1-3 years

LinkedIn Ads

LinkedIn Ads

: Expert

: Extreme - I love it!

:

5-7 years

Google Adsence

Google Adsence

: Expert

: Extreme - I love it!

:

5-7 years

Joomla Developer

Joomla Developer

: Expert

: Extreme - I love it!

:

5-7 years

ERP Expert

ERP Expert

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

YouTube ads

YouTube ads

: Expert

: Extreme - I love it!

:

5-7 years

google Apps

google Apps

: Expert

: Extreme - I love it!

:

5-7 years

Facebook Ads

Facebook Ads

: Expert

: Extreme - I love it!

:

5-7 years

Google Adwords

Google Adwords

: Expert

: Extreme - I love it!

:

5-7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Database Design

Database Design

: Intermediate

: Extreme - I love it!

:

More than 7 years

Web Development

Web Development

: Intermediate

: High

:

5-7 years

Fields of Expertise

Database

Database

: Expert

: Extreme - I love it!

:

More than 7 years

Training

Training

: Expert

: Extreme - I love it!

:

5-7 years

E-Marketing

E-Marketing

: Expert

: Extreme - I love it!

:

5-7 years

SEO

SEO

: Expert

: Extreme - I love it!

:

5-7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

5-7 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

ERP

ERP

: Advanced

: Extreme - I love it!

:

3-5 years

Web Development

Web Development

: Intermediate

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Presenter, Creative, Social

Online Presence

https://www.linkedin.com/in/mohammed-sdeek-79100631https://www.facebook.com/msetihahttps://twitter.com/M_Setihahttps://www.facebook.com/msetihahttps://www.facebook.com/msetihahttps://www.facebook.com/msetiha

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