Lamia Moussa

Regional Account Director and Business leadFull Time

• Job Details:- Managing total clients’ portfolio communications, pushing the agency and client creatively and strategically to deliver full brand building toolkits across mediums - Acting as a trusted consultant and advisor to clients and promoted the expansion of business with existing clients. - Managing client relationships by providing key strategic initiatives, identifying issues, recommending and implementing solutions - Instituted workflow practices to facilitate client/agency processes and approvals - Assigning duties, supervising and mentoring the account management staff - Leading teams to create, develop and execute winning concepts and campaigns to grow brands and business - Planning and overseeing new marketing initiatives while acting as the brand guardian for visual identity and equity building activities across touch-points - Setting communications strategies to establish communication platforms and strengthen brand equity - Closing new business deals by coordinating requirements; developing and negotiating contracts

Senior Account Manager and Brand guardianFull Time

• Job Details:- Managing total clients’ portfolio communication, delivering full brand building toolkits across mediums - Fostered market intelligence efforts by creating a system to track and share market knowledge - Devising Go-to-market strategy for new propositions and products on the market - Drove rapid expansion in market for new offerings – overcoming long market leaders by +10% market share -Headed the annual regional market and consumer assessment research for Telecommunications and FMCG - Generating business and competitive reports and recommending action plans to reach full market potential - Tracking and monitoring clients’ accounts receivable and reporting to Finance and top management, resulting in fewer billing and payment errors - Conducted analysis and periodical reviews of the brand, competition, category trends and consumer insights to drive the brand equity and capitalize on potential

Branding Consultant and Digital Marketing StrategistFull Time

• Job Details:- Provided tailored digital marketing strategies according to business and communication needs - Created holistic, goal-oriented PR strategies for various top clients for NGOs, governments and charities - Developed the product/business online strategy and performed ongoing business analysis to track progress - Assessed brand equity and identified the most important messages for key audiences of the client - Recommended, prioritized and deployed an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and purchase / trial - Developed cross-channel messaging arcs with specific guidance on online brand persona and tone of voice - Led cross-functional innovation team and assist business development staff with creative and strategic outlines as part of the proposal process and develop online branding strategy for clients - Cultivated consumer understanding and insights that defines prime prospects’ needs, interests and online behaviour to create stronger and more impactful brand experiences