Mourien Medhat

Assistant Brand Manager

• Job Details:Developed and implemented brand business plan in light with the brand performance and knowledge understanding. Conducted market research and used consumer insights to build marketing plans that drive profitable brand growth. Conducted trade visits to monitor product performance. Provided analysis of competitor’s pricing, positioning, and performance in the market. Responsible for packaging development. Responsible for marketing activities implementation to drive business growth and meet business targets while ensuring maximum effectiveness of execution. Worked with the advertising agency to get their support and involvement with the creative aspects and media strategy. Constant marketing budget tracking. Analyzed sales data, retail audit, and brand tracker to agree on future activities and strategies. Ensured that brand plans are completed on time and implemented perfectly on-time in full. Ensured consistent brand look and feel across in line with brand guideline supporting annual forecasting. Worked on brand NPD including idea generation, communication with NPD team and preparation of business plans. Developed and implemented advertising, POS, publicity, and consumer promotion plans. Communication and coordination across cross-functional teams including sales, art, NPD, R&D, digital, procurement, and finance teams.

Marketing Specialist

• Job Details:Assisted in conducting market research to find answers about consumer requirements, habits and trends. Planning and executing initiatives to reach target audience through appropriate channels. Assisted in analyzing marketing data to help shape future marketing strategies. Developed and implemented the annual marketing plan for the brand. Supporting the sales team in achieving sales target. Worked with external parties.

Marketing Intern