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Mostafa attia Attia

Digital Marketing and E commerce Manager |SEO| Google|SEM|SMM |SMO|PPC

15th May City, Cairo, Egypt

Work Experience

  • Digital Marketing Manager and E commerce Manager | SEO | SEM | Google | SMM | SMO | PPCFull Time

    Awlad Ragab Group (Awlad Ragab Supermarket and Premier Market)

    Nov 2017 - Present -7 yrs, 8 months

    Egypt , Cairo

    • Job Details:Digital Marketing Manager • Create a digital marketing management in the group from the ground up • Create a Digital Marketing Strategy • preparation of the Digital marketing plan • The establishment of activities Strategy to increase brand awareness and promotion communicate to a variety of target markets • Responsible on the Website Designing and its Content • Responsible for creating audience loyalty and targeting new customers to ensure maximizing sales • Optimize SEO for websites and social media • Produce, deliver and optimize highly effective PPC (SEM, GDN), Social Media and Video campaigns • manage Mobile Apps companies • mobile marketing • Create and Manage Online Ads • Create Email Marketing campaign • Create SMS campaign • Monitor, report, analyses and optimize campaigns to meet targeted KPIs. • Continuously establish new campaigns as well as monitor, report, analyses and optimize them to meet targeted KPIs • Analysis of the performance of advertising campaigns and to make recommendations for improvements • Implement the Display strategy in line with the overall business strategy to ensure the growth and profitability of the channel. • The management of the budget for each activity in Digital Marketing agreed budget • Content Creation and select relevant content of organic / paid and campaign's idea Online store (E commerce) Manager • Responsible for building the Online store business from the ground up • Deliver growth ambitions for the Online store • Manage execution of the Online store fundamentals • Fully understand the Online store market and identify opportunities • Building new Online store partnerships • Working closely with IT management to integrate with ERB system • Working closely with commercial management, logistic management, operations management and delivery management in order to ensure smooth Online store fulfillment • Working closely with delivery management in order to ensure smooth orders fulfillment • Study and Manage Online store UI&UX • Creating and Managing of Campaigns calendar for Strategic events • Participation and planning in the online commercial sales plan • Content of Online store • Developing Online store sales • Providing insights on customer shopping trends to support assortment selection and identify assortment gaps • Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer performance
  • Digital Marketing Manager | SEO | SEM | Google | SMM | SMO | PPCFull Time

    UGC Company (Real Estate Development)

    Nov 2017 - Present -7 yrs, 8 months

    Egypt , Cairo

    • Job Details:• Create a digital marketing management in the group from the ground up • Create a Digital Marketing Strategy • preparation of the Digital marketing plan • The establishment of activities Strategy to increase brand awareness and promotion communicate to a variety of target markets • Responsible on the Website Designing and its Content • Responsible for creating audience loyalty and targeting new customers to ensure maximizing sales • Optimize SEO for websites and social media • Produce, deliver and optimize highly effective PPC (SEM, GDN), Social Media and Video campaigns • manage Mobile Apps companies • mobile marketing • Create and Manage Online Ads • Create Email Marketing campaign • Create SMS campaign • Monitor, report, analyses and optimize campaigns to meet targeted KPIs. • Continuously establish new campaigns as well as monitor, report, analyses and optimize them to meet targeted KPIs • Analysis of the performance of advertising campaigns and to make recommendations for improvements • Implement the Display strategy in line with the overall business strategy to ensure the growth and profitability of the channel. • The management of the budget for each activity in Digital Marketing agreed budget • Content Creation and select relevant content of organic / paid and campaign's idea • Managing CRM
  • Digital Marketing Manager | SEO | SEM | Google | SMM | SMO | PPCFull Time

    Egysign for Websites and Mobile APPs Development and Digital Marketing

    Jan 2012 - Present -13 yrs, 6 months

    Egypt , Cairo

    • Job Details:• Prepared proposals, offers and presentations at client’s side. • Worked closely with key accounts to offer the best solution to the client. • Analyzed client’s requirements through careful business analysis. • Processed accounts from pre sales to closing. • Google Adword certification. • Responsible for the development and execution of the online marketing plans. • Cooperated with design and development resources to prepare concept proofs and visual samples for presentation purposes. • In charge of allocating the departments budgets, to ensure maximum exposure offerings using the state of the art technologies. • Development of all web platforms ,social media platforms and Mobile applications that serves the companies marketing needs. • Gained good knowledge in analytics and was able to analyze account performance and identify and flag performance problems to team leaders before the client. • Held periodical meetings with clients for progress briefing and timeline updates.
  • Digital Accounts Manager | SEO | SEM | Google | SMM | SMO | PPCFull Time

    Egysign for Websites and Mobile APPs Development and Digital Marketing

    Jan 2012 - Present -13 yrs, 6 months

    Egypt , Cairo

    • Job Details:• Manage websites, web-based app , Mobile App and web development process. • Suggest, design and implement digital projects to increase customer ROI. • Optimize web content to increase traffic and improve SEO. • Ensure defined business requirements are translated into functional , technical designs and build activities for a proposed solution. • Lead the planning, development, and implementation of organization web sites, internet Portal including their definition, organization, documentation and design. • Built the team structure and managed the recruitment for the Digital team. • Use the marketing techniques available to focusing heavily on improving search engine rankings through natural SEO, PPC and affiliate activity. • Use Webmaster Tools to ensure that all websites have zero errors according to these tools and where errors exist. • Provide technical leadership and management to support . • Successfully build and manage relationships with worke team. • Manage and prioritize new requests initiated by the account team and/or client. • Clear understanding of brands' business needs and objectives on projects. • Prepares activity and progress report regarding the web development project.
  • Education

    • Bachelor's Degree, Faculty of Commerce in accounting

      Cairo University (CU)

      Jan 2000 - Jan 2004 - 4 yr

    Achievements

    Last Achievements : building and establishment of the digital marketing and E commerce Management for Awlad Ragab Group (Awlad Ragab Supermarket and Premier Market) and UGC Company (Real Estate Development) from the ground up from November 2017 until now

    Skills

    • SEO
    • PPC
    • SEM
    • Google Ads
    • Smm
    • Managed Hosting
    • PPC campaigns
    • Digital Marketing
    • Social Media Advertising
    • Social Media Strategy
    View More

    Languages

    • Arabic

      Fluent
    • English

      Intermediate

    Training & Certifications

    • google certificate

      2017
    • SEO

      Select Center·2009
    • google Adwords

      talent·2008
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