Mostafa Ashraf Abdelrashid

Commercial Marketing Specialist

• Job Details:- Collaborated closely with sales and marketing teams to increase brand awareness and drive engagement across traditional and digital channels. - Delivered data-driven insights through weekly and monthly reports, empowering decision-making with real-time metrics and analytics. - Developed and presented strategic proposals for new product lines and services, leveraging sales data to identify growth opportunities. - Skilled in segmenting sales targets by product categories, allowing for more precise and efficient marketing strategies. - Organized brand activation campaigns in collaboration with external agencies overseeing all execution details and ensuring alignment with marketing objectives, conducted post-activation analysis to assess performance, measure ROI, and identify areas for improvement. - Conducted weekly market visits in order to make sure we are meeting our objectives in terms of brand visibility & availability. - Managing all POSM needed in market. - Monitoring warehouse brand (SKU’s) stocks.