Basic Info

Mahmoud Osman

More than 15 years

بيفرلىهيلز، Giza Governorate, Egypt

Master's Degree

Senior Management

Work Experience

Commercial Director at Rocket Internet ( Jumia.com )

Experience Details

Commercial Director

Sales/Retail

Senior Management (e.g. VP, CEO)

N/A


Company Details

Rocket Internet ( Jumia.com )

Cairo, Egypt

More than 1000 employees

Retail

www.eg.jumia.com

Dec 2015 to present (1 year)
Key Accounts Director at Universal group

Experience Details

Key Accounts Director

Sales/Retail

Senior Management (e.g. VP, CEO)

Area of responsibilities :

• Determines annual unit Sales plan by implementing marketing strategies; analyzing trends and results.
• Define, Lead and Excute Market growth and penetration strategies
• Develop division Strategy Write, deploy, execute and drive business plans
• Developing short & long term plans & forecasts through clear & solid strategies
• Monitors sales & marketing activities at the appropriate level (individual, team, region etc), analyzes the information from sales reports, and defines action plans accordingly
• Implements Retail sales programs by developing field sales action plans.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Completes Retail sales operational requirements by scheduling and assigning employees; following up on work results.
• Achieve and maximize regional revenue and EBIT performance to plan
• Identifying and reporting on business opportunities in target markets
• Directing a team of 3 Sales managers, 16 Key Accounts managers & 95 Sales rep

Acheivements :

• 2014 2nd H G/R 125% , 2105 1st H G/R 280%
• Achieving M/S No. 1 in Carrefour (No.1 Account) in 3 Categories, No.2 in 2 Gategories
• Increasing the Brand Market share from 7th position to 2nd Position
• Opening new important startegic accounts (B-tech, C4, Smart homes, Omer affandi, Aswak A Aziz, Morshedy, Jumia )
• Trible the business size with strategic account ( Hyper 1, Raya , Smart Homes ) in 4 month
• Implement reporting, forecasting, MBO system putting KPI’s to evaluate all Functions
• Restructure the departement to more efficient and smart


Company Details

Universal group

Cairo, Egypt

More than 1000 employees

Education, Consumer Electronics

www.universalgroup.com

May 2014 to Dec 2015 (1 year 7 months)
Head of Division (TV/AV) at Samsung Elecrtonics Egypt

Experience Details

Head of Division (TV/AV)

Sales/Retail

Manager

Joined as TV/AV business manager , promoted to Head of TV/AV division by the mid of 2012 , by March 2014 was promoted to be senior manager

Area of responsibilities :

• Leading the Marketing & Sales operation for Samsung TV & AV business in Egypt classified No.1 Globally and regionally with annual turn over of 150 M USD for SEEG (Samsung Electronics Egypt)
• Reporting directly to MD of SEEG & Coordinating with AV division in HQ (S.Korea) & RHQ (UAE)
• Assist directly in adapting the Samsung GPPM (Global process & procedures manual ) for Egypt to be loaclized by Samsung egypt team process & procedures in the Egyptian market
• Assist directly in shifting the operation from importing & SKD/KD manufactoring to local manufactoring operations , including payment , logistics, after sale service mechanism
• Manage the process of shifting from sole distributer to multi distribution operation by excellent managmement of 4 distributers operations , Then starting the process of direct sales operation
• Develop & execute division annual strategy , updated half yearly , manage quartely execution
Including product launch plans , marketing activities (ATL,BTL, infra), budget allocation and spending plans, promotion calendar, branding programs, pricing policy execution, SCM management including weekly sales forecast , weekly MP & SP achievement directions , field force annual plan , dealers & KA incentive programs multi distribution operation
• Play a primarily role in detecting growth opportunities for business development and coverage
And accordingly develop both short term and medium strategic plans to captalize on those opportunities
• Convert organization targets and goals to action plans including developing distributors sales team structure, logistics support, capital increasement , channel coverage plans enhancements
• Develop and execute marketing and branding programs needed to make target achievement possible
• Lead the initiatives of product developing field surveys based on the domestic market needs
Ex: work with R&D & PD HQ team for 7 days in egypt checking the market needs and making
Home & store visists to add localized features to 2014 line up
• Planning and executing the launching campaigns for every year line up including the developing of marketing materials, display, infra, print, TVC, radio , out door activations (the Smart Tv 2011, interactive smart TV 2012, 2013, Curved & UHD tv 2014)
• Conducting and managing market sensing and researches plans done nationwide , to guide in our plans execution ex: Channel mapping, weekly , monthly reports, GFK , BAS & DAS
• Representing Samsung in the CE market ( Traditional & Key Accounts ) through developing go to market plan and having strong relations with the 1st big 40 whole sellers & 25 Key accounts + monitoring around 300 Traditional authorized resellers
• Developing and supporting the oppening of 35 Samsung Brand shops owned by third party in terms of trade marketing, products marketing and sales operation




Acheivements :

• Taking the brand M/S from 3rd position in 2011 (15%) to 1st position in 2013 by Achieving M/S No.1 (37%) in all Categories, (March 2014 Report) source GFK
• Increase annual Sales from 43M$(2011) to 100M$(2013) in 2 years
• Restructure the departement to more efficient and smart, building GO to Market team ( 2 Pm’s in 2011 > 12 Employees in 2014)
• Excellent management for Multi distribution operation & shift KD business to local MNFG business, reflected on target & M/S acheivements
• Established Direct Sales Process in 2013 (Retail channels & B2B) (B-Tech, Delta )


Company Details

Samsung Elecrtonics Egypt (multinational)

Cairo, Egypt

More than 1000 employees

Consumer Electronics

www.samsung.com

Feb 2011 to May 2014 (3 years 2 months)
Marketing Manager at Delta Group ( Radioshack, Comuter shop, Mobileshop)

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment
objectives, market characteristics, and cost and markup factors, identifiying areas of opportunity.
• Design & Implement annual promotions calendar/events, Marketing Campaigns, More than 15
Seasonal and Promotional Campaigns/Year.
• Formulate, direct and coordinate marketing activities and policies to promote products and
services which include direct interference in Designing products promotions with the products
• Management team , Distributers & vendors.
• Presenting the company with all Multinational vendors regarding Business Development Deals
And taking it into action, Determining tools and timelines.
• Designing and executing CO - branded Campaigns with Multinationals Vendors .
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Initiate market research studies and analyze their findings Based on GFK Retail & IDC reports.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products,
• analyzing business developments and monitoring market trends.
• Defining market, competitors share, and competitors strengths and weaknesses; forecasting
projected business; establishing targeted market share.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and
evaluating advertising, merchandising, and trade promotion programs;
• Develop and maintain the companys corporate image and identity.
• Performing, Executing Special Leasing deals and BTL advertisements Rights usage deals .
• Managing co.Website, including online sales & E-Marketing activities and promotions.
• Design the Advertisement Strategy of the Co. (Mission, Objectives, Action plan) using all available Advertising elements in the implementation process.
• Develop and maintain Customers database using it in Marketing Actions and Tactics
• Control the overall implementation of the annual Marketing Plan - Budget vs Actual Spend.
• communicate Interactively with Operations, products, Training, Middle East Operation
Departments.
• Managing office work time and reporting effectively, generating Weekly, Monthly and annually
• reports presenting Departement main KPI’s.

Acheivements :
• Contribute directly in Increasing annual Sales from 100MEGP(2008) to 350MEGP(2011) in 3 years
• Establishing new IT chain “computershop” in 2009


Company Details

Delta Group ( Radioshack, Comuter shop, Mobileshop)

Cairo, Egypt

More than 1000 employees

Retail

N/A

Mar 2006 to Jul 2011 (5 years 4 months)

Achievements


• Establishing the 1st 100% Market place business module
• Building & Launching the 1st Vendor incentive program in Egypt
• Aquiring & start business with 12 strategic vendors ( Official distributers ) in 60 days



• 2014 2nd H G/R 125% , 2105 1st Q G/R 520%
• Achieving M/S No. 1 in Carrefour (No.1 Account) in 3 Categories, No.2 in 2 Gategories
• Increasing the Brand Market share from 7th position to 2nd Position
• Opening new important startegic accounts (B-tech, C4, Smart homes, Omer affandi, Aswak A Aziz, Morshedy, Jumia )
• Trible the business size with strategic account ( Hyper 1, Raya , Smart Homes ) in 4 month
• Implement reporting, forecasting, MBO system putting KPI’s to evaluate all Functions
• Restructure the departement to more efficient and smart



• Taking the brand M/S from 3rd position in 2011 (15%) to 1st position in 2013 by Achieving M/S No.1 (37%) in all Categories, (March 2014 Report) source GFK
• Increase annual Sales from 43M$(2011) to 100M$(2013) in 2 years
• Restructure the departement to more efficient and smart, building GO to Market team ( 2 Pm’s in 2011 > 12 Employees in 2014)
• Excellent management for Multi distribution operation & shift KD business to local MNFG business, reflected on target & M/S acheivements
• Established Direct Sales Process in 2013 (Retail channels & B2B) (B-Tech, Delta )
• Succeed in adapting the Samsung GPPM (Global process & procedures manual ) for Egypt to be loaclized by Samsung egypt team process & procedures in the Egyptian market, and achieveing the highest Audit score over the Glob , Receiving an Personalized HQ Award (one of 2 in the Company)



• Contribute directly in Increasing annual Sales from 100MEGP(2008) to 350MEGP(2011) in 3 years
• Establishing new IT chain “computershop” in 2009



Education

MBA in International Markets

Education Details

MBA

International Markets

Arab Academy for Science, Technology and Maritime Transport, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2007 - 2009
Commerce in Accounting

Education Details

Commerce

Accounting

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
1993 - 1998
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Education Home

Egypt

1993

B / Very Good / 75 - 85%

N/A

Education Home
1993

Certifications

GMAT
Jun 2009

Certificate details

GMAT

Jun 2009

95% out of 100%

N/A

N/A

Arab Academy for science and Marine time

N/A

Training and Courses

Training/Course Details

several

Feb 2014

several

BMS ( Business Management System ) UNCTAD Geneva, switzerland BPM (basics of product management) AUC, Egypt Samsung Sales essential frame work (Egypt) Samsung Marketing essential frame work (Egypt) Samsung SCM (Ap1+Ap2) Supply Chain Management course (Dubai) Samsung Team leaders Course (Turkey) Samsung Media Training (UK)

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Profile Skills and Keywords

AccountingArabicBuilding The Business From ScratchBusiness DevelopmentBusiness-orientedCRMCommercial DirectorConsumer ElectronicsCreativeCustomers Diversity . Building The Business From ScratchDeveloping The Trade PolicyDeveloping The Trade Policy & Changing The Distribution Strategy From Sole Distribution To Multi DistributionEducationEnglishFrenchGMATHead Of Division (TV/AV)International MarketsKey Accounts DirectorLeaderMBAMarketingMarketing ManagementMarketing ManagerMicrosoft ExcelMicrosoft OfficeNegotiatorPenetrating New Customers Segments And Developing Current New Potential & Strategic ChannelsPenetrating New Customers Segments And Developing Current New Potential & Strategic Channels .PlannerRetailSAPSalesSales, Business DevelopmentSamsung Elecrtonics EgyptSeveralUsing Different Tactics From Time To Time To Face Completion & Gain M/S I Liked My Team Diversity

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Fluent

: Advanced

: Beginner

: Beginner

Tools and Technologies

CRM

CRM

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

SAP

SAP

: Advanced

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Sales, Business development

Sales, Business development

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Management

Marketing Management

: Expert

: Extreme - I love it!

:

More than 7 years

International Markets

International Markets

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Leader, Planner, Business-oriented, Negotiator, Creative

Online Presence

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