Basic Info

Mona Youssef

More than 15 years

Cairo Governorate, Egypt

Bachelor's Degree

Manager

Work Experience

Media Director at MEC

Experience Details

Media Director

Marketing/PR/Advertising

Manager

SUMMARY
Results oriented planning director who plays a key part in developing media campaigns for a range of clients.

Punctuality, flexibility, adaptability and the ability to build a long term relationship with key stakeholders, while delivering quality work by tight deadlines, are among my key attributes.
RESPONSIBILITIES
Client Focus:
• Establish and maintain client/agency relationships
• Presenting conclusions and ideas to clients
• Demonstrate thought leadership and innovation for enhanced media plans and results
• Maintain client contact to provide guidance in plan executions and identify issues
• Overseeing planning activities for the following clients: (Dabur – Sony Xperia – DHL – Ritz Carlton – Energizer – Bonjorno – Mashreq Bank – Banque Misr – CIB – Edita – Nespresso)

Financials:
• Ensure accurate record keeping and finances on accounts
• Forecast the financial growth and success of the clients handled

Strategy:
• Oversee development of brand communication, program strategies and analyses for clients (i.e. target audience recommendations, timing/scheduling strategy, etc.)
• Work with clients to develop media strategies that ladder up to their business goals
• Provide creative analysis and recommendations when appropriate to improve media performance

Research:
• Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
• Develop brand, competition, culture, consumer, media and category insights
• Analyzing competitive research, analytics and trend analysis using a variety of market and research data

Team Management:
• Manage and serve as resource for planning team, media planners and executives, which includes but is not limited to supervising employee performance
• Responsible for oversight of all media budgets per campaign/client
• Maintain substantial role in management of department resources across accounts
• Train, motivate and develop the planning team


Company Details

MEC (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.mecglobal.com

Aug 2015 to Mar 2016 (7 months)
Associate Media Director at MEC

Experience Details

Associate Media Director

Marketing/PR/Advertising

Manager

Managing the preparation and implementation of clients’ interactive media strategy and translating the clients’ interactive media objectives into targeted media plans. Responsible for proactively leading clients in the most efficient and strategic use of interactive media and new technologies. Present to clients and manage a team of media planners and buyers.


Company Details

MEC (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.mecglobal.com

Nov 2012 to Aug 2015 (2 years 9 months)
Senior Media planner at MEC

Experience Details

Senior Media planner

Marketing/PR/Advertising

Manager

A well organized, self driven & results-oriented Senior Media Planner with a portfolio of regional and international accounts

Responsibilities:
• Managing the following clients: (Novartis - Dabur – Land Mark Group - Sony Ericsson - Singapore Airlines - Land Rover - Mashreq Bank – Chevron - Amlak – Spinneys – Citibank – BBC – British Airways – Adidas - Capella – Hyundai – Red Tags – Souq.com – Jaguar - DHL)
• Work as the client lead on all facets of media campaigns
• Develop integrated multi-media strategies and plans
• Run campaign analyses
• Evaluate and optimize media plans based on the media softwares available
• Handle changes in order to maximize campaign performance
• Work as account services, media planning/buying and data analysis when necessary as a complete media management solution
• Prepare overall strategy and recommendations for all accounts
• Manage the daily team media performance
• Give remarks on my team’s performance
• Propose initiatives and creative new opportunities for clients on a regular basis and for all upcoming campaigns
• Maintain a regular, positive relationship with the client's team and the agency, ensuring that communication flows effectively
• Oversee the progress of campaigns at hand and ensure that deadlines are met internally and externally
• Review and approve all schedules and bookings and make sure they are issued on time and as per the system
• Liaise with the finance team in following up with pending payments and make sure that invoices are sent to clients on time and as per the approved executed plans and schedules


Company Details

MEC (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.mecglobal.com

May 2005 to Nov 2012 (7 years 6 months)

Education

BS in Business/Commerce

Education Details

BS

Business/Commerce

Cairo University, Egypt

B / Very Good / 75 - 85%

Business - Economics - Commercial Law - Finance - Insurance - Accounting.

N/A

Cairo University
1989 - 1993
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Lycee Al-Horreya

Egypt

1989

C / Good / 65 - 75%

N/A

Lycee Al-Horreya
1989

Training and Courses

TGI at PARC
Mar 2005

Training/Course Details

TGI

Mar 2005

PARC

N/A

This profile is not updated!
Last update more than 4 months ago.

Jobseeker photo

Profile Skills and Keywords

AdaptiveAssociate Media DirectorBooksBudget ForecastBusiness/CommerceCompetitive ReportsCustomer-orientedDigitalEnglishFlexibleFrenchHandles StressHard WorkerMECMarketingMarketing And AdvertisingMedia DirectorMedia PlanningMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMusicPlannerResearchSenior Media PlannerSocial MediaStatexTGITVX Plan

Self-assesed Skills

Languages

English

English

: Advanced

: Advanced

: Advanced

: Advanced

French

French

: Advanced

: Advanced

: Advanced

: Intermediate

Tools and Technologies

Statex

Statex

: Advanced

: High

:

More than 7 years

X Plan

X Plan

: Advanced

: High

:

More than 7 years

Microsoft Office

Microsoft Office

: Advanced

: High

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: High

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Advanced

: High

:

More than 7 years

TGI

TGI

: Advanced

: High

:

More than 7 years

Fields of Expertise

Media Planning

Media Planning

: Advanced

: Extreme - I love it!

:

More than 7 years

Competitive Reports

Competitive Reports

: Advanced

: High

:

More than 7 years

Budget Forecast

Budget Forecast

: Advanced

: High

:

More than 7 years

Research

Research

: Intermediate

: High

:

More than 7 years

Key Skills

Planner, Hard worker, Customer-oriented, Flexible / Adaptive, Handles Stress

Online Presence

https://eg.linkedin.com/in/monaraouf@monaryoussef1

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