Basic Info

Mohamed Hegab

12 years

Alexandria, Egypt

Bachelor's Degree

Senior Management

Work Experience

Head of Digital Marketing & Art Direction at MixWay SAL

Experience Details

Head of Digital Marketing & Art Direction

Marketing/PR/Advertising , Creative/Design/Art, Project/Program Management

Manager

Responsible for the marketing and creative department strategy, workflow planning and designs.
Integrating innovative solutions to facilitate workflow in the department.
Monitoring Digital Media productions and campaigns
Data analytics of digital assets, social media and sales to identify customer behaviour.
Optimization of operation and costs.
Project management of department’s workflow
Creating presentations and analytics sheets (Quantitative & Qualitative).


Company Details

MixWay SAL

Sharm el-Sheikh, Egypt

1-10 employees

Entertainment , Marketing and Advertising, Media Production

N/A

May 2015 to Apr 2016 (11 months)
Head of Technology & Digital Innovations at TrackMe SAE

Experience Details

Head of Technology & Digital Innovations

Marketing/PR/Advertising , Analyst/Research, Project/Program Management

Senior Management (e.g. VP, CEO)

Behind the vision of the concept, company’s growth strategy and business strategy to ensure that the company stands its position as the most advanced corporate intelligence and Geo-Marketing service provider with its large scale workforce, geographical reach covering the entire country supported by an advanced in-house custom built GIS & data analytics platform and Business Intelligence solutions.

During our day-to-day work, we send teams to gather intel and assets information on-ground across the country with real-time data being delivered directly to our HQ for in-depth data analysis and reporting which is delivered to our client's desktop or mobile just minutes after capturing the data no matter how far it is. Our clients consisted of major Multinational Telecom and FMCG companies in Egypt.


Company Details

TrackMe SAE

Giza, Egypt

11-50 employees

Market Research , Business Services - Other, Internet/E-commerce

N/A

Jun 2014 to Jan 2016 (1 year 7 months)
Head of Technology & Digital Innovations at Fidandco Studio

Experience Details

Head of Technology & Digital Innovations

Marketing/PR/Advertising , Creative/Design/Art, IT/Software Development

Senior Management (e.g. VP, CEO)

Overviewing the Media Intelligence/ digital department operation
Setting strategies, workflows and internal regulations
Researching and implementing technologies required for client’s projects
Analysing clients needs and identifying market potentials
Developing in-house customized solutions to enhance the operation and insure competitive deliverables and reporting
Responsible for digital projects including UX / AI Design, web applications development and multimedia design / implementation
Overviewing the technical requirements and supporting the Creative Production studio
Digital analytics utilizing technologies such as Google Analytics, Sysomos, SocialBaker, Quintly, Meltwater to name a few


Company Details

Fidandco Studio

Giza, Egypt

1-10 employees

Marketing and Advertising, Media Production , Broadcasting and Film

N/A

Apr 2014 to May 2015 (1 year 1 month)
Business Development Director at Pool Of Competence SA

Experience Details

Business Development Director

Business Development, Human Resources, Operations/Management

Manager

Mainly working with major Swiss financial institution and a US based multinational Litigation Support and e-Discovery establishment to analyse and support their business requirements and provide top tier legal and technical consultants and services as required to assist in multi-billion-dollar tax evasion and fraud investigations.


Company Details

Pool Of Competence SA

Geneva, Switzerland

11-50 employees

Human Resources , Business Services - Other, Legal Services

N/A

Oct 2013 to Mar 2014 (5 months)
Lead UX / UI Designer at Zenith Magazine / German Institute for Foreign Relations

Experience Details

Lead UX / UI Designer

Creative/Design/Art, IT/Software Development

Experienced (Non-Manager)

Web applications Development (HTML, HTML5, PHP, CSS, CSS 3, JavaScript, jQuery and AS3)
Prototyping, wire-framing & functional mock up design utilizing Axure RP Pro, Adobe Edge Animate and Hype
Information architect
UX / UI design
Solutions integration
Usability testing, beta testing, release planning / monitoring and bug tracking / reporting
Productions and intergeneration of multimedia including Audio and Video utilizing Ableton Live, Logic Pro, Final Cute, Adobe premier and After Effects
SEO and SEM
Online analytics / metrics analysis and reporting
Cloud computing
Project management, planning and resources allocation throughout product life cycle

Accomplishments:

Project Link: Diktatur Bewältigen (DE): http://confronted-past.org/

Designing an interactive HTML5 video application with advanced customized controls and integrated dynamic contents updates that are synced with the video playtime to get further in-depth information in real-time.

The project “Diktatur Bewältigen" was created in cooperation with the "German Institute for Foreign Relations" and Zenith Magazine.

Position in the project: Lead developer and information architect, I managed to transform the client requests into technical functionalities and integrate various technologies such as HTML5, CSS3, jQuery and JavaScript to build up this web application


Company Details

Zenith Magazine / German Institute for Foreign Relations

Berlin, Germany

1-10 employees

Broadcasting and Film, Online Media , Government

N/A

Nov 2012 to Mar 2013 (4 months)
Senior Associate Technology & Data Analytics at Forensic Risk Alliance SA

Experience Details

Senior Associate Technology & Data Analytics

IT/Software Development, Operations/Management, Project/Program Management

Manager

I started with FRA in February 2010, my responsibility was to entirely structure the office (Furniture, Technology, People,…etc.) for large scale operations that would potentially include up-to 35 consultants working at the same time.

My day to day work included administering, supporting and managing ICT infrastructure, IT Audit, Risk Management, e-Discovery operation, litigation support, forensic computing, digital imaging, Big Data processing and financial data analysis of financial databases of over 10 million records to assist in AML, Fraud Investigation, Risk Analysis / Mitigation and Data Analysis and support business requirements for Fortune 100 and CAC 40 client’s across multi-jurisdiction investigations.

Accomplishment:

Forensically collecting, digitalization, processing, encryption and data analysis of large datasets, financial databases and legal documentations to assist our client’s Legal Councils in their cross jurisdiction cases across 17 countries.

Our client’s portfolio included major Transport, Insurance and FMCG


Company Details

Forensic Risk Alliance SA (multinational)

Neuchatel, Switzerland

101-500 employees

Accounting and Auditing Services, Legal Services, Banking

N/A

Feb 2010 to Oct 2011 (1 year 8 months)
Digital Media Monitoring & GIS Team Leader (volunteer) at United Nations Office for the Coordination of Humanitarian Affairs

Experience Details

Digital Media Monitoring & GIS Team Leader (volunteer)

Project/Program Management, Analyst/Research, Quality

Manager

Managing and coordinating volunteer efforts in both Verification and Media Monitoring teams for OCHA's Libya Crisis Map (50 team members)
Implementation of advanced functionalities, automated workflow and securities within the GIS platform
Implementing new technologies to facilitate the monitoring of new media and traditional media globally to assist in providing the most up to date and accurate reports.
Operating and administering USHAHIDI GIS Platform
Implementing protocols to improve the efficacy of Team's efforts.
Training staff and developing training materials.
Supervising and managing quality control of Reports database.
Social Media monitoring, reporting and analysis

Achievements:

Project is the Winner of the United Nations Online Volunteer Awards 2011


Company Details

United Nations Office for the Coordination of Humanitarian Affairs (multinational)

Geneva, Switzerland

More than 1000 employees

Non-Profit Organizations

N/A

Feb 2011 to Jun 2011 (4 months)
Managing Director at Dyami Design Studio

Experience Details

Managing Director

Creative/Design/Art, IT/Software Development, Operations/Management

Senior Management (e.g. VP, CEO)

N/A


Company Details

Dyami Design Studio

London, United Kingdom

1-10 employees

Internet/E-commerce, Media Production , Marketing and Advertising

N/A

Jan 2006 to Jan 2010 (4 years)
Project Manager Technology & Digital Analytics at Philip Morris International Management

Experience Details

Project Manager Technology & Digital Analytics

Legal, IT/Software Development, Project/Program Management

Manager

Main technical operations during the project period at PMI headquarter.
Overviewing the project technical requirements, resources and needs
Providing user training on new technologies and methodologies
Operation process automation and production
Multimedia conversion, processing and verification 
Data File manipulation, conversion and processing
Data encryption
Supervising and coordinating a team of 12-18 persons
Project management, planning and resources allocation throughout project life cycle

Accomplishment:

Forensically collecting, digitalization, processing, encryption and data analysis of more than a million data files and documents to assist Philip Morris International Legal Council in their cross jurisdiction cases.


Company Details

Philip Morris International Management (multinational)

Lausanne, Switzerland

More than 1000 employees

FMCG

N/A

Oct 2008 to Mar 2009 (5 months)
Marketing & Advertising Manager at Pacha Sharm El Sheikh

Experience Details

Marketing & Advertising Manager

Creative/Design/Art, Marketing/PR/Advertising , Project/Program Management

Manager

N/A


Company Details

Pacha Sharm El Sheikh (multinational)

Sharm el-Sheikh, Egypt

101-500 employees

Entertainment

N/A

Mar 2004 to Jun 2005 (1 year 3 months)
Audio Visual Supervisor at Le Meridien Makadi Bay Hotel

Experience Details

Audio Visual Supervisor

Installation/Maintenance/Repair, Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

Le Meridien Makadi Bay Hotel (multinational)

Hurghada, Egypt

101-500 employees

Hospitality/Hotels

N/A

Oct 2000 to Feb 2002 (1 year 4 months)

Achievements


I had a vision to create a solution to monitor the out of home activities ie. Billboards, so i managed in 3 weeks to merge some web & mobile services together to invent an advanced GIS platform with analytical tools and the initial business / financial plan to sell it as a service on May 2014, a month later this service became its own SAE company in Egypt with a capital 2.5 million EGP and acquired major Telecom and FMCG clients 3 months later.


Designing and Developing AlAhly SC Official website in addition to analyzing, investigating and consolidating the social media network of the club.

Also I had a vision to create a solution to monitor the out of home activities ie. Billboards, so i managed in 3 weeks to merge some web & mobile services together to invent an advanced GIS platform with analytical tools and the initial business / financial plan to sell it as a service on May 2014, a month later this service became its own SAE company in Egypt with a capital 2.5 million EGP and acquired major Telecom and FMCG clients 3 months later.


Working with major Swiss financial institution and a US based multinational Litigation Support and e-Discovery establishment to analyse and support their business requirements and provide top tier legal and technical consultants and services as required to assist in multi-billion-dollar tax evasion and fraud investigations.



Project Link: Diktatur Bewältigen (DE): http://confronted-past.org/

Designing an interactive HTML5 video application with advanced customized controls and integrated dynamic contents updates that are synced with the video playtime to get further in-depth information in real-time.

The project “Diktatur Bewältigen" was created in cooperation with the "German Institute for Foreign Relations" and Zenith Magazine.

Position in the project: Lead developer and information architect, I managed to transform the client requests into technical functionalities and integrate various technologies such as HTML5, CSS3, jQuery and JavaScript to build up this web application



Forensically collecting, digitalization, processing, encryption and data analysis of large datasets, financial databases and legal documentations to assist our client’s Legal Councils in their cross jurisdiction cases across 17 countries.



The project won the United Nations Online Volunteer Awards 2011

The purpose of the project was to aid the UN services to understand and visualize the situation on the ground during Libya war in 2011 as their officers were not granted access.

I have managed approx. 60 volunteers online from across the globe working around the clock in different time zones to aggregate social media, news portals and traditional media and verify the information and credibility of the sources than enter those information in a GIS platform with advanced analytical tools to be reviewed, analyzed and create reports for UN agencies on the situation.


Forensically collecting, digitalization, processing, encryption and data analysis of more than a million data files and documents to assist Philip Morris International Legal Council in their cross jurisdiction cases.



Secured approx. 4 million EGP of sponsorships and exposure to global media including Fashion TV free coverage ad spot deal for 1 year.


Managed major events and conferences with upto 2,100 pax for international corporations and organizations including but not limited to American Express, Sanofi, Pfizer, Fiat, Banca Mediolanum just to name a few.


Education

Technical Diploma in Web Project Manager Diplômée

Education Details

Technical Diploma

Web Project Manager Diplômée

Fédération Suisse de Formation en Entreprise, Switzerland

B / Very Good / 75 - 85%

Web Project Management

N/A

Fédération Suisse de Formation en Entreprise
2012 - 2013
BA in Fine Arts

Education Details

BA

Fine Arts

Haute école spécialisée de Suisse occidentale, Switzerland

B / Very Good / 75 - 85%

Digital Visual Arts

N/A

Haute école spécialisée de Suisse occidentale
2008 - 2012

Certifications

Certificate details

Prince 2 Foundation

Sep 2012

N/A

N/A

P2R/NLPB169938

APMG-International

Project Management

Certificate details

ITIL® V3 Foundation

Mar 2012

N/A

N/A

N/A

Office of Government Commerce (OGC)

N/A

Certificate details

Microsoft Certified Technology Specialist (MCTS) Windows 7, Configuration

Jan 2012

N/A

N/A

N/A

Microsoft

N/A

Certificate details

Microsoft Certified Technology Specialist (MCTS) Windows Server 2008 Network Infrastructure, Configuration

Mar 2012

N/A

N/A

N/A

Microsoft

N/A

Certificate details

Microsoft Certified Technology Specialist (MCTS) Windows Server 2008 Active Directory, Configuration

Apr 2012

N/A

N/A

N/A

Microsoft

N/A

Certificate details

Microsoft Certified Solutions Associate Windows Server 2008

Apr 2012

N/A

N/A

N/A

Microsoft

N/A

Certificate details

Microsoft Certified IT Professional (MCITP) Server Administrator on Windows Server 2008

Apr 2012

N/A

N/A

N/A

Microsoft

N/A

Certificate details

Microsoft Certified Technology Specialist (MCTS) Windows Server® 2008 R2, Server Virtualization

May 2012

N/A

N/A

N/A

Microsoft

N/A

Certificate details

Microsoft Certified Technology Specialist (MCTS) SQL Server® 2008, Implementation and Maintenance

May 2012

N/A

N/A

N/A

Microsoft

N/A

Certificate details

MCTS: Windows Server 2008 Active Directory, Configuration

Apr 2012

N/A

N/A

N/A

Microsoft

N/A

Training and Courses

Training/Course Details

PMP® Project Management

Nov 2012

IT Training Academy

Gone through full PMP® Project Management training but did not attend the exam to acquire the certification

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Last update more than 1 months ago.

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Profile Skills and Keywords

Ableton LiveAccounting And Auditing ServicesAdobe DreamweaverAdobe IndesignAdobe PhotoshopAdobe PremiereAnalyticalArabicAudio Visual SupervisorBankingBrandwatchBroadcasting And FilmBusinessBusiness AnalysisBusiness DevelopmentBusiness Development DirectorBusiness PlanningBusiness Services - OtherBusiness-orientedCollecter CarsContent Creation (Contextual / Visual / Interactive)CopyrightCreativeCustomer ServiceData AnalysisDatabase DesignDesignDigital Media Monitoring & GIS Team LeaderDisplay AdvertisingE-commerceEmail MarketingEnglishEntertainmentEntrepreneurF1FMCGFacebook AdsFinal Cut ProFinancial AnalysisFinancial ManagementFine ArtsForensic Risk Alliance SAFrenchGoogle AdWordsGoogle AnalyticsGoogle Keyword PlannerGoogle Search AdsGoogle Webmaster ToolsGovernmentGraphic DesignHTML5Head Of Digital Marketing & Art DirectionHead Of Technology & Digital InnovationsHootsuiteHospitalityHotelsHuman ResourcesITITIL V3 FoundationInitiativeInnovativeInstallationIntellectual DiscussionsInternetJQueryLe Meridien Makadi Bay HotelLead UX / UI DesignerLegalLegal ServicesLogic ProMCTS: Windows Server 2008 Active Directory, ConfigurationMac OSMaintenanceManagementManaging DirectorMarket ResearchMarketingMarketing & Advertising ManagerMarketing And AdvertisingMedia ProductionMicrosoft AccessMicrosoft Certified IT Professional (MCITP) Server Administrator On Windows Server 2008Microsoft Certified Solutions Associate Windows Server 2008Microsoft Certified Technology Specialist (MCTS) SQL Server 2008, Implementation And MaintenanceMicrosoft Certified Technology Specialist (MCTS) Windows 7, ConfigurationMicrosoft Certified Technology Specialist (MCTS) Windows Server 2008 Network Infrastructure, ConfigurationMicrosoft Certified Technology Specialist (MCTS) Windows Server 2008 Active Directory, ConfigurationMicrosoft Certified Technology Specialist (MCTS) Windows Server 2008 R2, Server VirtualizationMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft WindowsMicrosoft WordMusic ProductionNatureNon-Profit OrganizationsOnline MediaOperation ManagementOrganic / Paid SearchPMP Project ManagementPPC / PPM AdsPacha Sharm El SheikhPhilip Morris International ManagementPresentationPrince 2 FoundationProcess OptimizationProgram ManagementProjectProject ManagementProject Manager Technology & Digital AnalyticsQuality AssuranceQuality ControlQuintlyRepairResearchSEO / SEMSQL ScriptingScuba DivingSenior Associate Technology & Data AnalyticsSmart PeopleSocial Media AnalyticsSocial Media StrategySocialbakersSoftware DevelopmentSport CarsSwimmingSwiss WatchesTeam ManagementTravelUnited Nations Office For The Coordination Of Humanitarian AffairsWeb DesignWeb Project Manager Diplme

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Intermediate

: Advanced

: Advanced

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Outlook

Microsoft Outlook

: Expert

: Extreme - I love it!

:

More than 7 years

Mac OS

Mac OS

: Expert

: Extreme - I love it!

:

More than 7 years

Project Management

Project Management

: Expert

: Extreme - I love it!

:

More than 7 years

Customer Service

Customer Service

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

More than 7 years

Microsoft Access

Microsoft Access

: Advanced

: Extreme - I love it!

:

5-7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

More than 7 years

Database Design

Database Design

: Advanced

: Extreme - I love it!

:

5-7 years

Business Analysis

Business Analysis

: Advanced

: Extreme - I love it!

:

More than 7 years

Web Design

Web Design

: Advanced

: Extreme - I love it!

:

5-7 years

HTML5

HTML5

: Advanced

: Extreme - I love it!

:

5-7 years

Graphic Design

Graphic Design

: Advanced

: Extreme - I love it!

:

More than 7 years

Business Planning

Business Planning

: Advanced

: Extreme - I love it!

:

More than 7 years

Business Development

Business Development

: Advanced

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

More than 7 years

Financial Management

Financial Management

: Advanced

: Extreme - I love it!

:

More than 7 years

Financial Analysis

Financial Analysis

: Advanced

: Extreme - I love it!

:

5-7 years

Adobe Indesign

Adobe Indesign

: Intermediate

: High

:

5-7 years

Adobe Premiere

Adobe Premiere

: Intermediate

: Extreme - I love it!

:

3-5 years

Adobe Dreamweaver

Adobe Dreamweaver

: Intermediate

: Extreme - I love it!

:

3-5 years

jQuery

jQuery

: Intermediate

: Extreme - I love it!

:

5-7 years

Fields of Expertise

Social Media Strategy

Social Media Strategy

: Expert

: Extreme - I love it!

:

3-5 years

Social Media Analytics

Social Media Analytics

: Expert

: Extreme - I love it!

:

More than 7 years

Google Analytics

Google Analytics

: Expert

: Extreme - I love it!

:

More than 7 years

Google Webmaster Tools

Google Webmaster Tools

: Expert

: Extreme - I love it!

:

More than 7 years

Google Keyword Planner

Google Keyword Planner

: Expert

: Extreme - I love it!

:

More than 7 years

Display advertising

Display advertising

: Expert

: Extreme - I love it!

:

5-7 years

Email Marketing

Email Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Data Analysis

Data Analysis

: Expert

: Extreme - I love it!

:

More than 7 years

Operation Management

Operation Management

: Expert

: Extreme - I love it!

:

More than 7 years

Project Management

Project Management

: Expert

: Extreme - I love it!

:

More than 7 years

Team Management

Team Management

: Expert

: Extreme - I love it!

:

More than 7 years

Content creation (Contextual / Visual / Interactive)

Content creation (Contextual / Visual / Interactive)

: Expert

: Extreme - I love it!

:

More than 7 years

Copyright

Copyright

: Expert

: Extreme - I love it!

:

More than 7 years

Presentation

Presentation

: Expert

: Extreme - I love it!

:

More than 7 years

Facebook Ads

Facebook Ads

: Expert

: Extreme - I love it!

:

5-7 years

Socialbakers

Socialbakers

: Expert

: Extreme - I love it!

:

3-5 years

Brandwatch

Brandwatch

: Expert

: Extreme - I love it!

:

3-5 years

Quintly

Quintly

: Expert

: Extreme - I love it!

:

3-5 years

Hootsuite

Hootsuite

: Expert

: Extreme - I love it!

:

More than 7 years

Ableton Live

Ableton Live

: Expert

: Extreme - I love it!

:

More than 7 years

Google Search Ads

Google Search Ads

: Advanced

: Extreme - I love it!

:

3-5 years

Google AdWords

Google AdWords

: Advanced

: Extreme - I love it!

:

3-5 years

PPC / PPM Ads

PPC / PPM Ads

: Advanced

: High

:

1-3 years

Organic / Paid search

Organic / Paid search

: Advanced

: High

:

3-5 years

SEO / SEM

SEO / SEM

: Advanced

: Extreme - I love it!

:

More than 7 years

SQL Scripting

SQL Scripting

: Advanced

: Extreme - I love it!

:

5-7 years

Process Optimization

Process Optimization

: Advanced

: Extreme - I love it!

:

5-7 years

Logic Pro

Logic Pro

: Advanced

: Extreme - I love it!

:

More than 7 years

Final Cut Pro

Final Cut Pro

: Intermediate

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Business-oriented, Initiative, Innovative, Entrepreneur

Online Presence

https://www.linkedin.com/in/hegabmohamed

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