Basic Info

Mohammed Reiad

More than 15 years

Cairo, Egypt

Master's Degree

Senior Management

Work Experience

Head of Digital Marketing Strategist at Raneen

Experience Details

Head of Digital Marketing Strategist

Marketing/PR/Advertising

Manager

Digital Marketing Strategy
- Develop and maintain a comprehensive social media strategy.
- Defines how social media marketing techniques will be applied to increase visibility and traffic across all social media channels.
- Mentor and provide training to social team on best practices for creating, managing, monitoring, and developing content for social networks.
- Process and set budget for online branding reputation and social media ads.

Team Management
- Collaborating with a team of online customer service reps to handle social media channels, resposnes to all online request.
- Handle customers problems to increase online customer loyalty & online brand reputation.


Company Details

Raneen

Giza, Egypt, Egypt

101-500 employees

Retail

www.raneen.com.eg

Jan 2016 to present (11 months)
Digital Marketing Advisory [ Remotely Work ] at Amisol Travel A/S

Experience Details

Digital Marketing Advisory [ Remotely Work ]

Marketing/PR/Advertising

Manager

Marketing Management
- Manage Google Adwords, PPC optimization for large PPC campaigns.
- A/B Testing to gain high conversation rates from PPC campaigns & Tracking of funds in the account and maintain conversions.
- Manage dynamic SEM campaigns.
- Accelerate PPC Marketing using analytic and creative skills.
- Maximize profits by developing and crafting Google Ads using Word Stream Tools.
- Track and update traffic patterns through PPC or cost per click, as well as Adwords Management.


Company Details

Amisol Travel A/S (multinational)

oslo, Norway

51-100 employees

Travel and Tourism

www.amisol.no

Jul 2013 to Dec 2015 (2 years 5 months)
Digital Marketing Manager at Fly Well Travel

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Manager

Marketing Management
- Developing and implementing a digital marketing strategy and road-map for online brand
- Developing channel framework planning that includes search, social, and web strategies
- E-mail marketing, search engine marketing, social media marketing, and online advertising
- SEO On-Page & Off-Page Technical Handling for High Ranking in SERP’s

Strategic Management
- Developing integrated measurement strategy in accordance with the overall strategy
- Managing regional digital marketing and communication activities


Company Details

Fly Well Travel

Giza, Egypt, Egypt

11-50 employees

Travel and Tourism

www.flywellegypt.com

Jan 2013 to Jun 2013 (5 months)
Head of Digital Marketing at MRCO-Egypt

Experience Details

Head of Digital Marketing

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

Digital Marketing Management
- Search engine marketing (Pay-Per-Click), Manage Google Adwords & PPC for Large Advertisers Ads Accounts.
- Social media marketing (Facebook, Twitter, and LinkedIn)
- Website analytic
- SEO Guru & SEO On-Page Technical Handler

Communication Management
- Enhanced companies’ e-communications
- Strategic Management
- Planned and managed the digital marketing campaign
- Contributed in planning and implementation of online marketing plans for e-commerce portals
- Managed to attain high ROI for recurring investments in digital and social media marketing

Team Management
- Collaborating with a team of e-marketers to achieve high search engine rankings


Company Details

MRCO-Egypt

Cairo, Egypt

11-50 employees

Information Technology Services

www.mrco-egypt.com

Jan 2009 to Dec 2012 (3 years 11 months)
E-Business Manager ( Travel Sector ) at MRCO-Egypt

Experience Details

E-Business Manager ( Travel Sector )

Marketing/PR/Advertising

Manager

Business Development
- Managed e-business development and maintenance projects

Consultancy
- Consulted and provided custom designed products and solutions for clientele
- Interacted with web technology manager who represent travel technology, and aviation industries

Web-Content Management
- Revamped the travel information web site as a web content specialist
- Oversaw development of customized travel information sites for specific clients
- Developed and maintained e-business web sites for the travel sector in Egypt


Company Details

MRCO-Egypt

Cairo, Egypt

1-10 employees

Information Technology Services

www.mrco-egypt.com

Jan 2005 to Jan 2009 (4 years)
Sales & Marketing Manager at MRCO-Egypt

Experience Details

Sales & Marketing Manager

Marketing/PR/Advertising

Manager

Marketing Management
- Planned and managed all marketing related activities
- Developed corporate brand and marketing communications
- Managed print advertising, media buying, sales collateral, and website content
- Plan promotional activities for customer retention as ATL, BTL … etc.

Sales Management
- Planned and managed all sales related activities
- Managed opening and penetrating key new accounts

Digital Marketing Management
- Managed website marketing issues
- Enhanced customers’ awareness by creating content and content architecture for new corporate website rollout

Operations Management
- Managed operational aspects for the company


Company Details

MRCO-Egypt

Cairo, Egypt

1-10 employees

Information Technology Services

www.mrco-egypt.com

Jan 2002 to Dec 2004 (2 years 11 months)
Account Manager at MRCO-Egypt

Experience Details

Account Manager

Sales/Retail

Entry Level

Sales Management
- Performed sales functions including sales, presentations, customer service, and follow up
- Increased sales in various industries including retail, corporate, travel, hotels, and online retail business


Company Details

MRCO-Egypt

Cairo, Egypt

1-10 employees

Information Technology Services

www.mrco-egypt.com

Jan 1998 to Dec 2001 (3 years 11 months)

Achievements


Raneen Social Media Channel http://www.facebook.com/RaneenPage/ increase company social media followers & company revenue from online folloers to convert ot offline buyers.


Education

MBA in INTERNET MARKETING

Education Details

MBA

INTERNET MARKETING

ARAB TOURISM ORGANIZATION, Saudi Arabia

A / Excellent / 85 -100%

MINI MASTER OF INTERNET MARKETING

N/A

ARAB TOURISM ORGANIZATION
2015 - 2015
College Diploma in INTERNATIONAL MARKETING DIPLOMA

Education Details

College Diploma

INTERNATIONAL MARKETING DIPLOMA

University of Cambridge, United Kingdom

A / Excellent / 85 -100%

INTERNATIONAL MARKETING

N/A

University of Cambridge
2004 - 2005
BACHELORS OF BUSINESS ADMINISTRATION in BUSINESS ADMINISTRATION

Education Details

BACHELORS OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

University of Ain Shams, Egypt

B / Very Good / 75 - 85%

BUSINESS ADMINISTRATION

N/A

University of Ain Shams
1990 - 1994

Certifications

Certificate details

FAST TRACK DIGITAL MARKETING CERTIFICATE

Jan 2011

N/A

N/A

N/A

E-CONSULTANCY INSTITUTE, UK

N/A

Certificate details

E-MARKETING ASSOCIATION CERTIFICATE

Apr 2005

N/A

N/A

N/A

E-MARKETING ASSOCIATION, USA

N/A

Training and Courses

Training/Course Details

Social Media Marketing

Dec 2014

Hootsuite

knowledge of the essential elements of social media marketing: Social media strategy Community building Content marketing Social media advertising

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Last update was today

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Profile Skills and Keywords

Account ManagerAmisol Travel A/SAnalyticalArabicBUSINESS ADMINISTRATIONBusiness DevelopmentBusiness ManagementBusiness PlanningCRMCustomer ServiceDigital MarketingDigital Marketing Advisory [ Remotely Work ]Digital Marketing ManagerE-Business Manager ( Travel Sector )E-CommerceE-MARKETING ASSOCIATION CERTIFICATEE-marketingEnglishFAST TRACK DIGITAL MARKETING CERTIFICATEFacebook Ads Power EditorFacebook MarketingGoogle Ad WordsGoogle AdwordsHead Of Digital MarketingHead Of Digital Marketing StrategistINTERNATIONAL MARKETING DIPLOMAINTERNET MARKETINGInformation Technology ServicesInnovationInternet SearchLeaderLeadershipMBAMarket ResearchMarketingMarketing CommunicationsMarketing ManagementMicrosoft OfficeOnline IdeasOrganizerPlannerPlanningProblem SolverPublic Relations (PR)ReadingRetailSEMSEOSalesSales & Marketing ManagerSocial MediaSocial Media MarketingTeam BuildingTeam WorkTourismTravel And TourismWordPress

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Advanced

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

facebook ads power editor

facebook ads power editor

: Expert

: Extreme - I love it!

:

5-7 years

WordPress

WordPress

: Expert

: Extreme - I love it!

:

3-5 years

Customer Service

Customer Service

: Expert

: High

:

More than 7 years

CRM

CRM

: Expert

: High

:

5-7 years

Google Adwords

Google Adwords

: Expert

: High

:

5-7 years

SEO

SEO

: Expert

: Extreme - I love it!

:

More than 7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

3-5 years

E-marketing

E-marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Business Planning

Business Planning

: Expert

: Extreme - I love it!

:

5-7 years

Internet Search

Internet Search

: Expert

: Extreme - I love it!

:

More than 7 years

Sales

Sales

: Advanced

: High

:

More than 7 years

Public Relations (PR)

Public Relations (PR)

: Advanced

: High

:

3-5 years

Tourism

Tourism

: Advanced

: Extreme - I love it!

:

More than 7 years

Market Research

Market Research

: Intermediate

: Medium

:

1-3 years

Fields of Expertise

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Social Media Marketing

Social Media Marketing

: Expert

: Extreme - I love it!

:

5-7 years

SEO

SEO

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Management

Marketing Management

: Expert

: Extreme - I love it!

:

More than 7 years

SEM

SEM

: Expert

: High

:

3-5 years

E-Commerce

E-Commerce

: Expert

: High

:

More than 7 years

Facebook Marketing

Facebook Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Business Development

Business Development

: Expert

: High

:

More than 7 years

Team Building

Team Building

: Expert

: Extreme - I love it!

:

More than 7 years

Planning

Planning

: Advanced

: High

:

3-5 years

Marketing Communications

Marketing Communications

: Advanced

: High

:

3-5 years

Google Ad Words

Google Ad Words

: Advanced

: Medium

:

3-5 years

CRM

CRM

: Advanced

: Medium

:

3-5 years

Key Skills

Analytical, Leader, Planner, Organizer, Problem Solver

Online Presence

https://eg.linkedin.com/in/mohammedreiadhttp://www.facebook.com/mreiadhttp://www.twitter.com/mrcoegypthttp://www.mohammedreiad.com

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