Basic Info

Mohamed El-Taher

13 years

Giza, Egypt

Master's Degree

Manager

Work Experience

Freelance Marketing Consultant at Self Employed

Experience Details

Freelance Marketing Consultant

Marketing/PR/Advertising

Experienced (Non-Manager)

• Brand: ROOSTER HUT
Country: Egypt
Industry: FMCG – Healthy Food Chains
Scope: Integrated Marketing Communications Plan

• Brand: IGLA Education Services
Country: Egypt
Industry: Training & Education Services
Scope: Quantitative Market Research Study

• Brand: Misr Investment & Development – BOUNCE Bowling & More
Country: Egypt
Industry: Sports & Family Entertainment
Scope: Internal Marketing Audit & Integrated Marketing Communications Plan


Company Details

Self Employed

Giza, Egypt

N/A

Marketing and Advertising

N/A

Feb 2013 to present (3 years 11 months)
MARKETING MANAGER at El Abd Investment Group

Experience Details

MARKETING MANAGER

Marketing/PR/Advertising

Manager

• Crafting a strategic practice for El Abd Group and subsidiaries, seeking to achieve a corporate strategy for the group and marketing strategy for each subsidiary – on progress.
• Successfully managed six tactical campaigns for musical concerts and Wael Gomaa football academy promoting both E-Zee Sports clubs at Cairo and Tanta.
• Successfully launched E-Zee Sports club Tanta branch through different marketing communications channels.
• Preparing 2017 – 2018 integrated marketing communication plan for E-Zee Sports clubs – on progress.


Company Details

El Abd Investment Group

Cairo, Egypt

101-500 employees

Sports, Travel and Tourism, Food and Beverage Production

N/A

Mar 2016 to present (10 months)
Senior Marketing Officer / Senior Marketing Consultant – Egypt & KSA at Management Excellence Group Advisory – MEGA

Experience Details

Senior Marketing Officer / Senior Marketing Consultant – Egypt & KSA

Marketing/PR/Advertising

Experienced (Non-Manager)

• Responsible for scoping marketing consulting projects for MEGA clients at Egypt and KSA.
• Conducted and executed a comprehensive marketing restructure project to one of the top 5 training providers at KSA, consisting of:
- Supervision of quantitative market research on the Saudi market training needs, training budgets, targeted industries, best Marcom channels, defining key personnel at targeted clients, gaining knowledge about clients’ previous training - education consumption & key training providers, and measuring awareness level about our client executed by Nielsen and PARC.
- Internal marketing audit “7Ps Audit”.
- Setting Marketing strategy and objectives.
- Developing strategic marketing plan 2012 - 2017.
- Setting marketing department blueprint.
- Setting marketing department policies.
- Developing marketing department internal structure.
- Recommending marketing team.
• Developed marketing direction to one of the well known ERP providers in Egypt to aid in acquisition process by a Saudi conglomerate.
• Developed a tactical marketing plan for well known real estate developer at Saudi market.
• Performed quantitative market research about training providers in Egypt targeting in depth knowledge of current training courses, prices, international certificates, courses durations and locations.


Company Details

Management Excellence Group Advisory – MEGA

Giza, Egypt

1-10 employees

Education, Management Consulting

N/A

Jan 2012 to Jan 2013 (1 year)
Marketing Executive at Contact Group

Experience Details

Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

• Developed quantitative in depth market research focusing on MBM industry, defining competition, products “depth & width”, prices, key markets, consumer products’ perception, usage rates, and possible trade marketing channels.
• Launching start up MBM provider “INSUTECH” with more 7 MBM products to the Egyptian market at June 09, followed with international exhibitions participation at France and Russia, to help generating 50 Million EGP of total sales revenue YTD 2009.
• Developed key trade marketing agreements with more than 20 insulation SKUs across the Egyptian market.
• Engaging INSUTECH in more than 20 international exhibitions across Europe, Asia and Africa that lead to assigning 10 key international agents throughout Jan – June 2010, ended with generating 70 Million EGP of total sales revenue date June 2010.
• Developing & supervision the execution of POS materials, samples branding items, trade marketing branding items, marketing collateral items on periodical bases.
• Assisted in developing & responsible for executing yearly marketing calendar of direct marketing seminars targeting key engineering consultants and traders across Egypt, that leads to achievement of 20% awareness level increase at June 2012 vs. December 2009.
• Supervising periodical industrial publications at key industrial magazines with photos shots of MBM products and stat of the-art INSUTCH production facilities.
• Participated in the strategy committee of reshaping the whole strategic direction of Contact Group, with main focus on marketing strategy building, reassigning challenging objectives targeting the achievement of prospected total profit of 300 Million EGP by end of 2013.


Company Details

Contact Group

10th of Ramadan, Egypt

More then 1000 employees

Manufacturing

N/A

Jan 2009 to Jul 2010 (1 year 6 months)
Marketing Executive at ITG Egypt S.A.E.

Experience Details

Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

• Assisted in developing qualitative market research, gathering and keying major ERP Solutions & products providers in Egypt.
• Assisted in engaging ITG Egypt into different domestic and regional trade fairs and events.
• Assisted in engaging ITG Egypt into CIT ERP competition to push our products to win second place among 20 different domestic competing products, to win a development fund of 500,000 USD.
• Developing ECHO Business Solutions strategic marketing direction, action plans and yearly marketing activities.
• Assisted in launching ECHO Business Solutions in the Egyptian market through different direct marketing channels to generate growth rate 50% YTD 2008 vs. 2006.


Company Details

ITG Egypt S.A.E.

Cairo, Egypt

51-100 employees

Information Technology Services

N/A

Jul 2006 to Dec 2008 (2 years 5 months)
Senior Corporate Sales at ERA Real Estate

Experience Details

Senior Corporate Sales

Sales/Retail

Experienced (Non-Manager)

• Achieved a total real estate commission of 1 Million EGP July 2005- May 2006
• Developing existing and new corporate business accounts.
• Managing relationships with corporate customers, with a number of key accounts, focusing on networking and customer development.
• Developing corporate sales presentation.
• Creating directory research on the clients.
• Keeping track of correspondence and communicating with clients.
• Coordinating between the department and other departments (such as: Marketing, Operations, & Legal).


Company Details

ERA Real Estate (multinational)

Giza, Egypt

51-100 employees

Real Estate/Property Management

N/A

Jun 2005 to Jun 2006 (1 year)
Direct Supervisor at El-Taher Company for Vehicles Service and Support

Experience Details

Direct Supervisor

Administration, Sales/Retail

Manager

• Increased in overall lubricants sales to 30% to reach 1.5 Million EGP YTD 2004 vs. 2003 & reached 2 Million at second quarter 2005.
• Increased corporate clients’ base with more than 25% YTD 2004 vs. 2003 & reached 30% at second quarter 2005.
• Estimating consumer demand and determining the types and amounts of goods to be sold.
• Resolving complaints and answering questions of customers regarding services and procedures.
• Planning, preparing, and devising work schedules, according to budgets and workloads.
• Observing and evaluating workers' performance.


Company Details

El-Taher Company for Vehicles Service and Support

Egypt

51-100 employees

Retail

N/A

Oct 2003 to May 2005 (1 year 7 months)
Junior Accountant at Sarkey Accounting & Legal Advisory Office

Experience Details

Junior Accountant

Accounting/Finance

Entry Level

• Performing data entry and gain/loss control calculations.
• Assisting with closing the books and in producing monthly Profit and Loss statements.
• Interacting with Senior Accountant on daily basis and assist on special projects.
• Performing other related duties as assigned or requested.


Company Details

Sarkey Accounting & Legal Advisory Office

Egypt

11-50 employees

Accounting and Auditing Services

N/A

Oct 2001 to Jun 2002 (8 months)

Achievements


Dear HR Director, I submit to

Education

MBA in Marketing

Education Details

MBA

Marketing

ARAB ACADEMY GRADUATE SCHOOL OF BUSINESS, Egypt

B / Very Good / 75 - 85%

Marketing

N/A

ARAB ACADEMY GRADUATE SCHOOL OF BUSINESS
2006 - 2008

Certifications

Certificate details

CIM Professional Diploma in Marketing

Dec 2014

N/A

N/A

N/A

The American University in Cairo

N/A

Training and Courses

Training/Course Details

• Cambridge International Certificate in Marketing

Oct 2011

IMI Egypt

N/A

Training/Course Details

Project Management Professional “PMP”

Aug 2008

IT Synergy

N/A

Training/Course Details

Communication, Presentation, & Sales Skills

Jun 2005

ERA Training Center

N/A

This profile is fresh!
Last update was today

Jobseeker photo

Profile Skills and Keywords

AccountingAccounting And Auditing ServicesAdministrationAnalyticalBusiness DevelopmentCIM Professional Diploma In MarketingCommunication, Presentation, & Sales SkillsDirect SupervisorERA Real EstateEducationEnglishFinanceFood And Beverage ProductionFreelance Marketing ConsultantHandles StressIMC Campaigns ManagementInformation Technology ServicesInsuranceJunior AccountantLeaderMARKETING MANAGERMBAManagement ConsultingManufacturingMarketingMarketing And AdvertisingMarketing ExecutiveMicrosoft ExcelMicrosoft PowepointMicrosoft WordOrganizerPersistentPhotoshopProject Management Professional PMPProperty ManagementReal EstateRetailSalesSenior Corporate SalesSenior Marketing Officer / Senior Marketing Consultant Egypt & KSASportsSrtrategic MarketingTargeting, Positioning, & Segmentation Strategy FormulationTravel And Tourism Cambridge International Certificate In Marketing

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Powepoint

Microsoft Powepoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Photoshop

Photoshop

: Intermediate

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Srtrategic Marketing

Srtrategic Marketing

: Expert

: Extreme - I love it!

:

3-5 years

IMC Campaigns Management

IMC Campaigns Management

: Expert

: Extreme - I love it!

:

3-5 years

Targeting, Positioning, & Segmentation Strategy Formulation

Targeting, Positioning, & Segmentation Strategy Formulation

: Expert

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Leader, Organizer, Persistent, Handles Stress

Online Presence

eg.linkedin.com/pub/mohamed-el-taher-mba/8/216/184/

Looking for Marketing / Brand Manager

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Mohamed's full profile and find more great talent and professionals to join your team.