Basic Info

Mohamed Ibrahim

7 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Digital Marketing Team Leader | PPC at National Technology Group (NTG) | OneCard

Experience Details

Digital Marketing Team Leader | PPC

Marketing/PR/Advertising

Manager

•Digital Marketing Team Leader leading team of 6 professionals reporting directly to Deputy General Manager.
•Lead the team in development and delivery of digital marketing strategies, programs and processes across web, online media, social media, search marketing, CRM and marketing automation.
•Develop digital metrics strategies and conduct analysis to make recommendations that will increase ROI
•Devising strategies to drive online traffic to the company website.
•Continual development and promotion of the online shopping experience for customers via improving the usability, design, content and conversion of the company website.
•Provide input into company whole direction and strategy with Continuous review, improvement and development of company digital channels.
•Stay up-to-date and maintain a high level of expertise in digital technologies and online marketing trends
•Responsible for planning and budgetary control of all digital marketing and Identify trends and insights to optimize spend and performance based on these insights.
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Track and monitor all online/social marketing activities by using Google Analytics and other web analytics/monitoring tools.
•Execute PPC and Re-marketing campaigns and track all activities beside performance monitoring and campaigns optimization.


Company Details

National Technology Group (NTG) | OneCard

Cairo, Egypt

51-100 employees

Business Services - Other

www.onecard.net

Feb 2013 to present (3 years 10 months)
Digital Account Manager at Zmaxmedia

Experience Details

Digital Account Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

•Responsible for developing the strategy for our clients
•Utilizing such techniques in the field as social media, web analytics, e-mail marketing, online ads and others.
•Putting together various online activities to get our client's message out, as well as reaching more customers online.
•Providing business solutions to clients, as well as offering ideas/methods of increasing revenue through unique marketing programs.
•Responsible for all client communications and conflict resolution.
•Communicates the client's goals and represent the client's interests to the team and Ensure clients’ demands to be satisfied.
•Work with each client to establish target goals and objectives. - Manage numerous clients through daily email/AIM/phone interactions.
•Answer the clients’ questions and ensure their problems are resolved.


Company Details

Zmaxmedia

Cairo, Egypt

1-10 employees

Marketing and Advertising, Marketing and Advertising

http://zmaxmedia.com/

Mar 2012 to Jan 2013 (10 months)
Marketing Account Manager at IMC | Integrated Marketing Communication

Experience Details

Marketing Account Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

• Meeting with clients to discuss and identify their marketing requirements.
• Brief agency colleagues, and work with them to plan and implement the best solutions for the client.
• Contribute with agency colleagues to set a marketing strategy that meets the client's brief and budget.
• Negotiating with clients and agency staff about the details of campaigns and ensuring that communication flows effectively.
• Coordinating in production of a wide range of marketing communications.
• Handling budgets, managing campaign costs and invoicing clients.
• Monitoring the effectiveness of campaigns & ensure that projects are completed on time and within budget.
• Meeting clients to discuss strategy and report on progress. And responding to their requests as they arise.


Company Details

IMC | Integrated Marketing Communication

Cairo, Egypt

1-10 employees

Marketing and Advertising, Marketing and Advertising, Media Production

http://imcmakers.com/

Jul 2011 to Feb 2012 (7 months)
Account & Marketing Executive at Heart to Heart Communication & consultancy

Experience Details

Account & Marketing Executive

Marketing/PR/Advertising

Entry Level

•Assisting Marketing Manager in coordinating various integrated communication and marketing activities
•Coordinating in production of a wide range of marketing communications.
•Developing and maintaining sales proposals and collateral, brochures, and many other materials related to marketing.
•Supervising the production or implementation of marketing materials.
•Executing a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.
•Attending trade shows, company sponsored promotions and events, city tour
•Locate and contact potential clients in order to offer our company services.
•Prepare and deliver sales presentations to new and existing customers in order to sell our company service, and to protect and increase existing accounts
•Maintain assigned account bases while developing new accounts.
•Process all correspondence, quotations preparing and paperwork related to accounts


Company Details

Heart to Heart Communication & consultancy

Cairo, Egypt

1-10 employees

Marketing and Advertising, Marketing and Advertising, Market Research

http://h2hcommunication.com

Aug 2009 to Jun 2011 (1 year 10 months)

Achievements


During working with tourists nearly every day in a business setting, I have developed strong interpersonal, and communication skills, along with persuasion and negotiation skills

Education

Bachelor of Veterinary Medicine in Veterinary Medicine

Education Details

Bachelor of Veterinary Medicine

Veterinary Medicine

Cairo University, Egypt

C / Good / 65 - 75%

Veterinary Medicine

N/A

Cairo University
2004 - 2009
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Tabry El Hegaz Secondary School

Egypt

2004

A / Excellent / 85 -100%

N/A

Tabry El Hegaz Secondary School
2004

Certifications

Certificate details

Marketing Professional Certificate on STEPS Solutions, certified from University of Wisconsin UW Milwaukee.

Jun 2010

N/A

N/A

N/A

University of Wisconsin UW Milwaukee.

STP, Brand Mngt ,Product Development,Franchising,Building Loyalty,ricing,Direct Marketing,Sponsorship&Event Management,PR,Developing the Campaign,Developing the IMC,
Research,Social Accountability

Certificate details

Certified Google Adwords

Nov 2014

92 out of 100

http://www.google.com/partners/?authuser=1&hl=en-US

N/A

Google Adwords

The AdWords certification covers the fundamental aspects of online advertising and campaign management, using Google tools like AdWords, Analytics and DoubleClick.

Certificate details

Google Analytics Certificate

Jan 2015

78 out of 100

N/A

N/A

Google

N/A

Training and Courses

Training/Course Details

Business DIploma

Mar 2010

YAT

Cambridge International Diploma in Business

Training/Course Details

English

Jun 2011

Berlitz

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

Account & Marketing ExecutiveAdobe PhotoshopAdvertisingBusiness DIplomaBusiness Services - OtherCertified Google AdwordsCommunicatorDetails-orientedDigital Account ManagerDigital MarketingDigital Marketing Team Leader | PPCEnglishExecutorGoogle AdwordsGoogle AnalyticsGoogle Analytics CertificateMarket ResearchMarketingMarketing Account ManagerMarketing And AdvertisingMarketing CommunicationMarketing Professional Certificate On STEPS Solutions, Certified From University Of Wisconsin UW Milwaukee.Media ProductionMicrosoft OfficeOrganizerPPC AdvertisingProject ManagementPublic RelationRetargeting ToolsSocialSocial MediaVeterinary Medicine

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Advanced

Tools and Technologies

Retargeting Tools

Retargeting Tools

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Office

Microsoft Office

: Expert

: High

:

3-5 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

1-3 years

Google Adwords

Google Adwords

: Advanced

: Extreme - I love it!

:

1-3 years

Google Analytics

Google Analytics

: Advanced

: High

:

1-3 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: High

:

Less than 1 year

Fields of Expertise

Advertising

Advertising

: Expert

: Extreme - I love it!

:

3-5 years

Marketing Communication

Marketing Communication

: Expert

: Extreme - I love it!

:

3-5 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

3-5 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Project Management

Project Management

: Expert

: Extreme - I love it!

:

5-7 years

PPC Advertising

PPC Advertising

: Advanced

: Extreme - I love it!

:

3-5 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Public relation

Public relation

: Beginner

: Extreme - I love it!

:

Less than 1 year

Market Research

Market Research

: Little knowledge

: Extreme - I love it!

:

Less than 1 year

Key Skills

Executor, Communicator, Organizer, Details-oriented, Social

Online Presence

http://www.linkedin.com/profile/edit?trk=hb_tab_pro_tophttps://www.facebook.com/MoEbrahim2https://twitter.com/#!/MoEbrahim

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