MM
Moamen Mostafa
Product Marketing Manager at Future Group
Cairo, EgyptWork Experience
Future Group
Nov 2024 - Present -7 months
Egypt
- Job Details:Manage the marketing strategy for branded products under Future Group, focusing on product positioning and market penetration. Collaborate closely with cross-functional teams, including product development and UX teams, to optimize customer experiences and improve product features. Lead go-to-market strategies, leveraging market research and user feedback to maximize product adoption and drive customer growth. Oversee digital marketing campaigns and measure product performance to ensure alignment with business goals. Focus on customer acquisition and retention through targeted marketing initiatives and personalized campaigns.
Nextgen Group
May 2022 - Nov 2024 -2 yrs, 6 months
Kuwait
- Job Details:Developed and launched the odwy.com e-commerce platform, collaborating with product and UX teams to enhance user experiences and prioritize features. Conducted A/B testing to refine marketing strategies, achieving a 35% increase in organic traffic and a 25% improvement in campaign performance. Created go-to-market strategies for ses-imagotag, highlighting unique product benefits and driving customer adoption. Analyzed user behavior data to inform product enhancements and ensure alignment with customer needs. Integrated analytics tools to monitor product performance and optimize features for better engagement. Enhanced customer acquisition by implementing targeted campaigns, resulting in a 20% increase in new user sign-ups.
Co-founder & Product Marketing Manager
Montu Marketing Agency
Dec 2019 - May 2022 -2 yrs, 5 months
Egypt
- Job Details:Managed marketing strategies for diverse products, including e-commerce platforms, hospitality services, and healthcare solutions, ensuring alignment with client objectives. Conducted market research and competitor analysis to refine product positioning and maximize ROI. Improved product visibility by implementing SEO best practices, resulting in a 40% increase in web traffic. Designed product-centric inbound marketing campaigns to boost user retention and drive customer acquisition. Led cross-functional teams to deliver product enhancements based on user feedback and market insights. Implemented a customer loyalty program that increased repeat purchases by 25%. Successfully collaborated with clients to increase web traffic and conversion rates by 40% across multiple industries. Led customer engagement initiatives through websites, blogs, email campaigns, and social media, fostering strong brand loyalty.
Oppo Egypt
May 2019 - Dec 2019 -7 months
Egypt
- Job Details:Delivered training sessions on product features and customer-centric sales strategies, enhancing team performance. Researched and presented new product technologies to improve customer adoption and satisfaction. Worked closely with the sales team to optimize customer journeys and align product value propositions with user needs.
Education
Bachelor's Degree in Architecture
Tanta University
Skills
- Product Development & Marketing Strategy
- Agile Methodologies (Scrum) & Sprint Planning
- A/B Testing & Campaign Optimization
- Data Analytics & Performance Monitoring
- User Journey Mapping & UX Collaboration
- Market Research & Competitor Analysis
- Digital Advertising Platforms (Google Ads, Meta Manager, Semrush)
- Email Marketing & Personalization Strategies
Languages
Arabic
BeginnerEnglish
Beginner