Basic Info

Name: Mohamed Ibrahim

Professional Experience: 13 years

Location: Cairo, Egypt

Highest Education: Master's Degree

Career Level: Manager

Work Experience

Marketing & Pre Sales Manager at Giza Cable Industries - gc3

Experience Details

Job Title: Marketing & Pre Sales Manager

Job Role: Manufacturing/Production

Career Level: Manager

Job Details: Developing the marketing strategy for the company in line with company objectives.
- Manage and improve lead generation campaigns, measuring results.
- Monitor and report on effectiveness of marketing communications.
- Analysing potential strategic partner relationships for company marketing.
- Planning of sales strategies, the positioning in contrast to the competitors and the demonstration of the business.
- Preparation of presentations about the products or services with all their values for the usage of the sales department.
- Creation of marketing concepts.
- Working closely and collaboratively with customers to devise effective solutions.
- Coordination and organization of demand generating activities like trade shows, company events or customer workshops.
- Engagement with the customers and interpretation of their needs and derivation of advice for prospective products that are aligned with the customers' demands.
- Working closely and collaboratively with customers to devise effective solutions.
- Ensuring that the company’s product can deliver on the customer’s requirements.
- Providing ongoing support for customers post implementation.

Company Details

Name: Giza Cable Industries - gc3

Location: Giza, Egypt, Egypt

Size: 501-1000 employees

Industries: Manufacturing

Website: www.gc-3.com

Nov 2016 to present (8 months)

Marketing Communication Manager at Al Arabia Holding Group

Experience Details

Job Title: Marketing Communication Manager

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details: - Managing all marketing for the company and activities within the marketing department.

- Developing the marketing strategy for the company in line with company objectives.

- Co-ordinating marketing campaigns with sales activities.

- Overseeing the company’s marketing budget.

- Creation and publication of all marketing material in line with marketing plans.

- Planning and implementing promotional campaigns.

- Manage and improve lead generation campaigns, measuring results.

- Overall responsibility for brand management and corporate identity

- Preparing online and print marketing campaigns.

- Monitor and report on effectiveness of marketing communications.

- Creating a wide range of different marketing materials.

- Working closely with design agencies and assisting with new product launches.

- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

- Analysing potential strategic partner relationships for company marketing.

Company Details

Name: Al Arabia Holding Group

Location: Cairo, Egypt

Size: 101-500 employees

Industries: Consumer Electronics

Website: www.alarabia-group.com

Oct 2015 to Dec 2016 (1 year 2 months)

Marketing Communication Consultant at Creative Line " Marketing Consultations"

Experience Details

Job Title: Marketing Communication Consultant

Job Role: Marketing/PR/Advertising

Career Level: Senior Management (e.g. VP, CEO)

Job Details: Strategic Marketing Planning & Execution.
- Branding & Corporate Identity.
- Launching & Renovating B2B and B2C Products and Services.
- Digital Marketing and Virtual Reality.
- Managing, Organizing & Moderating Corporate Events.
- Marketing Research Development & Management.
- Key Accounts Management & Partnership Agreements.
- Developing & Maintaining Suppliers Network for Market Penetration & Resource Optimization.
- Customer Relationship Management (CRM).
- Delivering Business Cases with Road Strategic "short and long term" .
- Creating and Executing New and Out-of-the-box Interactive Marketing Campaigns as well as Low Budget Marketing Programs.
- Design and implement business entry models for markets according to the company.
- Brand that supports our new brand promise, brand vision, brand position,brand architecture and achieves overall business goals for the brand.
- Promoting different products of the company
- Creating, developing and maintaining customer database.
- Manage the marketing distribution channels for each product category.
- Supervising market and consumer research
- Creating & implementing various communications plans.
- Regular review of pricing practices and potential business issues, recommends and implements programs to help achieve sales objectives.
- Segmentation of the clients and targeting the different segments through different messages.
- Increase level of business as well as ensure the customer satisfaction.
- Penetrating new markets.
- Achieving the company sales target and its objective.
- Developing and implementing short and long – term Action plans.
- Acquiring and updating knowledge of competitor products as well as their marketing strategies.
- Monitoring and analyzing market situation and competition movement.
Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.

Company Details

Name: Creative Line " Marketing Consultations"

Location: Cairo, Egypt

Size: 11-50 employees

Industries: Marketing and Advertising

Website: www.creative-line.net

Feb 2012 to Dec 2015 (3 years 10 months)

Marketing – Communication – Business Development at El Hewafy for Ceramic and sanitaryware

Experience Details

Job Title: Marketing – Communication – Business Development

Job Role: Marketing/PR/Advertising , Operations/Management

Career Level: Manager

Job Details: - Design and implement business entry models for markets according to the company.
- Brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Discuss internally to formulate business strategy
- Promoting different products of the company
- Creating, developing and maintaining customer database.
- Manage the marketing distribution channels for each product category.
- New products Development
- Amendments to current products
- Supervising market and consumer research
- Creating & implementing various communications plans, public relation and advertising
programs & events.
- Regular review of pricing practices and potential business issues, recommends and implements programs to help achieve sales objectives.
- Segmentation of the clients and targeting the different segments through different messages.
- Increase the level of business as well as ensure the customer satisfaction.
- Updating information about clients, communicating their feedback to the company and handling their objections.
- Penetrating new markets.
- Achieving the company sales target and its objective.
- Organizing and coordinating promotional events for the clients.
- Developing and implementing short and long – term Action plans.
- Acquiring and updating knowledge of competitor products as well as their marketing strategies.
- Monitoring and analyzing market situation and competition movement.
- Planning & executing the advertising campaign with in the specified budget in the following fields: Newspapers, Magazines, Egyptian T.V, Satellite channels & Outdoors
Planning a comprehensive study to select the most effective media means through which the campaign is performed in accordance with aimed categories.
Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.
- Conducting the implemented campaign's financial records to be within the budget limits.
Selecting the suitable locations and types of the outdoor advertisements.
- Making the necessary media booking as well as the implemented work schedule in all fields:
i.e, newspaper, magazine . T.V in addition to the due media follow-up.
- Designing and following up the implementation of all the interior and exterior signs
for all sale points.

Company Details

Name: El Hewafy for Ceramic and sanitaryware

Location: 6 October, Egypt

Size: 51-100 employees

Industries: Marketing and Advertising, Retail

Website: www.elhewafy.com

Feb 2013 to Feb 2015 (2 years)

Marketing Manager at Energya Cables ( El Sewaedy Helal )

Experience Details

Job Title: Marketing Manager

Job Role: Marketing/PR/Advertising

Career Level: Manager

Company Details

Name: Energya Cables ( El Sewaedy Helal )

Location: Cairo, Egypt

Size: More then 1000 employees

Industries: Engineering Services

Website: www.energya.com

Oct 2010 to Dec 2012 (2 years 2 months)

Brand Manager at Energya Cables ( El Sewaedy Helal )

Experience Details

Job Title: Brand Manager

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details: Design and implement business entry models for markets according to the company.
- Brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Discuss internally to formulate business strategy
- Promoting different products of the company
- Creating, developing and maintaining customer database.
- Manage the marketing distribution channels for each product category.
- New products Development
- Amendments to current products
- Supervising market and consumer research
- Creating & implementing various communications plans, public relation and advertising
programs & events.

Company Details

Name: Energya Cables ( El Sewaedy Helal ) (multinational)

Location: Cairo, Egypt

Size: More then 1000 employees

Industries: Energy and Utilities

Website: www.energya.com

Jun 2008 to Oct 2010 (2 years 4 months)

Marketing Production Manager at AHRAM SECURITY GROUP ( AHRAM LOCKS )

Experience Details

Job Title: Marketing Production Manager

Job Role: Manufacturing/Production, Marketing/PR/Advertising

Career Level: Manager

Job Details: Planning & executing the advertising campaign with in the specified budget in the following fields: Newspapers , Magazines, Egyptian T.V, Satellite channels & Outdoors
Planning a comprehensive study to select the most effective media means through which the campaign is performed in accordance with aimed categories.
Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.

Conducting the implemented campaign's financial records to be within the budget limits.
Selecting the suitable locations and types of the outdoor advertisements.

Making the necessary media booking as well as the implemented work schedule in all fields:
i.e, newspaper , magazine . T.V in addition to the due media follow-up.

Designing and following-up the implementation of all the interior and exterior signs for all sale points.

Company Details

Name: AHRAM SECURITY GROUP ( AHRAM LOCKS )

Location: Cairo, Egypt

Size: More then 1000 employees

Industries: Engineering Services

Website: www.ahramsg.com

Jan 2004 to May 2008 (4 years 4 months)

Creative Director at Art Professional

Experience Details

Job Title: Creative Director

Job Role: Creative/Design/Art

Career Level: Manager

Job Details: - Responsible for all creative operations for a specific group of accounts to include staff supervision and work production.
- Directs the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals.
- Resolves functional conflicts through consultation with regional function heads.
- An experienced presenter. Senior-level client contact.
- Insures the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.

Company Details

Name: Art Professional (multinational)

Location: Giza, Egypt, Egypt

Size: 51-100 employees

Industries: Marketing and Advertising, Marketing and Advertising, Arts and Crafts

Website: N/A

May 2001 to Nov 2003 (2 years 6 months)

Senior Graphic Designer at Affirmations Communications

Experience Details

Job Title: Senior Graphic Designer

Job Role: Creative/Design/Art

Career Level: Entry Level

Job Details: - Planning & executing the advertising campaign with in the specified budget
in the following fields: Newspapers , Magazines, Egyptian T.V, Satellite channels & Outdoors
- Planning a comprehensive study to select the most effective media means
through which the campaign is performed in accordance with aimed categories.
- Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.
- Conducting the implemented campaign's financial records to be within
the budget limits.
- Selecting the suitable locations and types of the outdoor advertisements.
- Making the necessary media booking as well as the implemented work schedule in all fields:
- i.e, newspaper , magazine . T.V in addition to the due media follow-up.
- Designing and following-up the implementation of all the interior and exterior signs for all sale points.

Company Details

Name: Affirmations Communications

Location: Giza, Egypt, Egypt

Size: 11-50 employees

Industries: Marketing and Advertising

Website: N/A

Mar 1999 to Apr 2001 (2 years 1 month)

Education

MBA in Marketing Management

ESLSCA (Ecole Supérieure Libre des Sciences Commerciales Appliquées)

2011 - 2012

Applied Arts in Graphic Design

Higher Institute for Applied Arts, 6th of October City

1995 - 2000

High School - Thanaweya Amma

El Nokrashi School

1995

Certifications

TOEFL

May 2011

Certificate details

Certificate Name: TOEFL

Date Awarded: May 2011

Score: 550 out of 600

Result URL: N/A

Result ID: N/A

Organization Issuing Certificate: TOEFL

Description: N/A

Customer Behavior Diploma

Jun 2010

Certificate details

Certificate Name: Customer Behavior Diploma

Date Awarded: Jun 2010

Score: N/A

Result URL: N/A

Result ID: N/A

Organization Issuing Certificate: Logic Consulting

Description: N/A

Negotiation Skills

Sep 2009

Certificate details

Certificate Name: Negotiation Skills

Date Awarded: Sep 2009

Score: N/A

Result URL: N/A

Result ID: N/A

Organization Issuing Certificate: Logic Consulting

Description: N/A

Cross Cultural Management

Nov 2009

Certificate details

Certificate Name: Cross Cultural Management

Date Awarded: Nov 2009

Score: N/A

Result URL: N/A

Result ID: N/A

Organization Issuing Certificate: Logic Consulting

Description: N/A

Time Management

May 2008

Certificate details

Certificate Name: Time Management

Date Awarded: May 2008

Score: N/A

Result URL: N/A

Result ID: N/A

Organization Issuing Certificate: Logic Consulting

Description: N/A

Training and Courses

Crisis and Disaster Management at Ain Shams University

Oct 2014

Training/Course Details

Training Name: Crisis and Disaster Management

Date: Oct 2014

Institution: Ain Shams University

Description: - Marketing study in the economic and political crises. - Analysis of the factors affecting the company. - Evaluation Tool Company of the marketing. - Target clients in crisis selected. - Communicate with the customer needs. - The work of a marketing plan to reach the highest revenue and reduce costs

Cross Cultural Management at Logic Consulting

Apr 2010

Training/Course Details

Training Name: Cross Cultural Management

Date: Apr 2010

Institution: Logic Consulting

Description: N/A

Packing FMCG Design at Tetra Pak egypt

Jul 2005

Training/Course Details

Training Name: Packing FMCG Design

Date: Jul 2005

Institution: Tetra Pak egypt

Description: - Packaging design products. - Dimensional calculations for the outer and inner of the product. - the expense size for shipping. - Choose the type of packaging for each product separately.

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