Basic Info

Mohamed Ibrahim

13 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Marketing – Communication – Business Development at El Hewafy for Ceramic and sanitaryware

Experience Details

Marketing – Communication – Business Development

Marketing/PR/Advertising , Operations/Management

Manager

- Design and implement business entry models for markets according to the company.
- Brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Discuss internally to formulate business strategy
- Promoting different products of the company
- Creating, developing and maintaining customer database.
- Manage the marketing distribution channels for each product category.
- New products Development
- Amendments to current products
- Supervising market and consumer research
- Creating & implementing various communications plans, public relation and advertising
programs & events.
- Regular review of pricing practices and potential business issues, recommends and implements programs to help achieve sales objectives.
- Segmentation of the clients and targeting the different segments through different messages.
- Increase the level of business as well as ensure the customer satisfaction.
- Updating information about clients, communicating their feedback to the company and handling their objections.
- Penetrating new markets.
- Achieving the company sales target and its objective.
- Organizing and coordinating promotional events for the clients.
- Developing and implementing short and long – term Action plans.
- Acquiring and updating knowledge of competitor products as well as their marketing strategies.
- Monitoring and analyzing market situation and competition movement.
- Planning & executing the advertising campaign with in the specified budget in the following fields: Newspapers, Magazines, Egyptian T.V, Satellite channels & Outdoors
Planning a comprehensive study to select the most effective media means through which the campaign is performed in accordance with aimed categories.
Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.
- Conducting the implemented campaign's financial records to be within the budget limits.
Selecting the suitable locations and types of the outdoor advertisements.
- Making the necessary media booking as well as the implemented work schedule in all fields:
i.e, newspaper, magazine . T.V in addition to the due media follow-up.
- Designing and following up the implementation of all the interior and exterior signs
for all sale points.


Company Details

El Hewafy for Ceramic and sanitaryware

6 October, Egypt

51-100 employees

Marketing and Advertising, Retail

www.elhewafy.com

Feb 2013 to present (3 years 10 months)
Marketing Communication Manager at Al Arabia Holding Group

Experience Details

Marketing Communication Manager

Marketing/PR/Advertising

Manager

- Managing all marketing for the company and activities within the marketing department.

- Developing the marketing strategy for the company in line with company objectives.

- Co-ordinating marketing campaigns with sales activities.

- Overseeing the company’s marketing budget.

- Creation and publication of all marketing material in line with marketing plans.

- Planning and implementing promotional campaigns.

- Manage and improve lead generation campaigns, measuring results.

- Overall responsibility for brand management and corporate identity

- Preparing online and print marketing campaigns.

- Monitor and report on effectiveness of marketing communications.

- Creating a wide range of different marketing materials.

- Working closely with design agencies and assisting with new product launches.

- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

- Analysing potential strategic partner relationships for company marketing.


Company Details

Al Arabia Holding Group

Cairo, Egypt

101-500 employees

Consumer Electronics

www.alarabia-group.com

Oct 2015 to present (1 year 2 months)
Marketing Communication Consultant at Creative Line " Marketing Consultations"

Experience Details

Marketing Communication Consultant

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

Strategic Marketing Planning & Execution.
- Branding & Corporate Identity.
- Launching & Renovating B2B and B2C Products and Services.
- Digital Marketing and Virtual Reality.
- Managing, Organizing & Moderating Corporate Events.
- Marketing Research Development & Management.
- Key Accounts Management & Partnership Agreements.
- Developing & Maintaining Suppliers Network for Market Penetration & Resource Optimization.
- Customer Relationship Management (CRM).
- Delivering Business Cases with Road Strategic "short and long term" .
- Creating and Executing New and Out-of-the-box Interactive Marketing Campaigns as well as Low Budget Marketing Programs.
- Design and implement business entry models for markets according to the company.
- Brand that supports our new brand promise, brand vision, brand position,brand architecture and achieves overall business goals for the brand.
- Promoting different products of the company
- Creating, developing and maintaining customer database.
- Manage the marketing distribution channels for each product category.
- Supervising market and consumer research
- Creating & implementing various communications plans.
- Regular review of pricing practices and potential business issues, recommends and implements programs to help achieve sales objectives.
- Segmentation of the clients and targeting the different segments through different messages.
- Increase level of business as well as ensure the customer satisfaction.
- Penetrating new markets.
- Achieving the company sales target and its objective.
- Developing and implementing short and long – term Action plans.
- Acquiring and updating knowledge of competitor products as well as their marketing strategies.
- Monitoring and analyzing market situation and competition movement.
Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.


Company Details

Creative Line " Marketing Consultations"

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.creative-line.net

Feb 2012 to Dec 2015 (3 years 10 months)
Marketing Manager at Energya Cables ( El Sewaedy Helal )

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

- Design and implement business entry models for markets according to the company.
- Brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Discuss internally to formulate business strategy
- Promoting different products of the company
- Creating, developing and maintaining customer database.
- Manage the marketing distribution channels for each product category.
- New products Development
- Amendments to current products
- Supervising market and consumer research
- Creating & implementing various communications plans, public relation and advertising
programs & events.
- Regular review of pricing practices and potential business issues, recommends and implements programs to help achieve sales objectives.
- Segmentation of the clients and targeting the different segments through different messages.
- Increase the level of business as well as ensure the customer satisfaction.
- Updating information about clients, communicating their feedback to the company and handling their objections.
- Penetrating new markets.
- Achieving the company sales target and its objective.
- Organizing and coordinating promotional events for the clients.
- Developing and implementing short and long – term Action plans.
- Acquiring and updating knowledge of competitor products as well as their marketing strategies.
- Monitoring and analyzing market situation and competition movement.
- Planning & executing the advertising campaign with in the specified budget in the following fields: Newspapers, Magazines, Egyptian T.V, Satellite channels & Outdoors
Planning a comprehensive study to select the most effective media means through which the campaign is performed in accordance with aimed categories.
Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.
- Conducting the implemented campaign's financial records to be within the budget limits.
Selecting the suitable locations and types of the outdoor advertisements.
- Making the necessary media booking as well as the implemented work schedule in all fields:
i.e, newspaper, magazine . T.V in addition to the due media follow-up.
- Designing and following up the implementation of all the interior and exterior signs
for all sale points.


Company Details

Energya Cables ( El Sewaedy Helal )

Cairo, Egypt

More then 1000 employees

Engineering Services

www.energya.com

Oct 2010 to Dec 2012 (2 years 2 months)
Brand Manager at Energya Cables ( El Sewaedy Helal )

Experience Details

Brand Manager

Marketing/PR/Advertising

Manager

Design and implement business entry models for markets according to the company.
- Brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Discuss internally to formulate business strategy
- Promoting different products of the company
- Creating, developing and maintaining customer database.
- Manage the marketing distribution channels for each product category.
- New products Development
- Amendments to current products
- Supervising market and consumer research
- Creating & implementing various communications plans, public relation and advertising
programs & events.


Company Details

Energya Cables ( El Sewaedy Helal ) (multinational)

Cairo, Egypt

More then 1000 employees

Energy and Utilities

www.energya.com

Jun 2008 to Oct 2010 (2 years 4 months)
Marketing Production Manager at AHRAM SECURITY GROUP ( AHRAM LOCKS )

Experience Details

Marketing Production Manager

Manufacturing/Production, Marketing/PR/Advertising

Manager

Planning & executing the advertising campaign with in the specified budget in the following fields: Newspapers , Magazines, Egyptian T.V, Satellite channels & Outdoors
Planning a comprehensive study to select the most effective media means through which the campaign is performed in accordance with aimed categories.
Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.

Conducting the implemented campaign's financial records to be within the budget limits.
Selecting the suitable locations and types of the outdoor advertisements.

Making the necessary media booking as well as the implemented work schedule in all fields:
i.e, newspaper , magazine . T.V in addition to the due media follow-up.

Designing and following-up the implementation of all the interior and exterior signs for all sale points.


Company Details

AHRAM SECURITY GROUP ( AHRAM LOCKS )

Cairo, Egypt

More then 1000 employees

Engineering Services

www.ahramsg.com

Jan 2004 to May 2008 (4 years 4 months)
Creative Director at Art Professional

Experience Details

Creative Director

Creative/Design/Art

Manager

- Responsible for all creative operations for a specific group of accounts to include staff supervision and work production.
- Directs the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals.
- Resolves functional conflicts through consultation with regional function heads.
- An experienced presenter. Senior-level client contact.
- Insures the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.


Company Details

Art Professional (multinational)

Giza, Egypt, Egypt

51-100 employees

Marketing and Advertising, Marketing and Advertising, Arts and Crafts

N/A

May 2001 to Nov 2003 (2 years 6 months)
Senior Graphic Designer at Affirmations Communications

Experience Details

Senior Graphic Designer

Creative/Design/Art

Entry Level

- Planning & executing the advertising campaign with in the specified budget
in the following fields: Newspapers , Magazines, Egyptian T.V, Satellite channels & Outdoors
- Planning a comprehensive study to select the most effective media means
through which the campaign is performed in accordance with aimed categories.
- Conducting a comprehensive study on the market prices and the offered quotations for all the previous fields, in addition to negotiating the prices that will be further implemented.
- Conducting the implemented campaign's financial records to be within
the budget limits.
- Selecting the suitable locations and types of the outdoor advertisements.
- Making the necessary media booking as well as the implemented work schedule in all fields:
- i.e, newspaper , magazine . T.V in addition to the due media follow-up.
- Designing and following-up the implementation of all the interior and exterior signs for all sale points.


Company Details

Affirmations Communications

Giza, Egypt, Egypt

11-50 employees

Marketing and Advertising

N/A

Mar 1999 to Apr 2001 (2 years 1 month)

Education

MBA in Marketing Management

Education Details

MBA

Marketing Management

ESLSCA (Ecole Supérieure Libre des Sciences Commerciales Appliquées), Egypt

B / Very Good / 75 - 85%

N/A

N/A

ESLSCA (Ecole Supérieure Libre des Sciences Commerciales Appliquées)
2011 - 2012
Applied Arts in Graphic Design

Education Details

Applied Arts

Graphic Design

Higher Institute for Applied Arts, 6th of October City, Egypt

B / Very Good / 75 - 85%

Graphic Design

N/A

Higher Institute for Applied Arts, 6th of October City
1995 - 2000
High School - Thanaweya Amma

High School Details

Thanaweya Amma

El Nokrashi School

Egypt

1995

B / Very Good / 75 - 85%

N/A

El Nokrashi School
1995

Certifications

TOEFL
May 2011

Certificate details

TOEFL

May 2011

550 out of 600

N/A

N/A

TOEFL

N/A

Certificate details

Customer Behavior Diploma

Jun 2010

N/A

N/A

N/A

Logic Consulting

N/A

Certificate details

Negotiation Skills

Sep 2009

N/A

N/A

N/A

Logic Consulting

N/A

Certificate details

Cross Cultural Management

Nov 2009

N/A

N/A

N/A

Logic Consulting

N/A

Time Management
May 2008

Certificate details

Time Management

May 2008

N/A

N/A

N/A

Logic Consulting

N/A

Training and Courses

Training/Course Details

Crisis and Disaster Management

Oct 2014

Ain Shams University

- Marketing study in the economic and political crises. - Analysis of the factors affecting the company. - Evaluation Tool Company of the marketing. - Target clients in crisis selected. - Communicate with the customer needs. - The work of a marketing plan to reach the highest revenue and reduce costs

Training/Course Details

Cross Cultural Management

Apr 2010

Logic Consulting

N/A

Training/Course Details

Packing FMCG Design

Jul 2005

Tetra Pak egypt

- Packaging design products. - Dimensional calculations for the outer and inner of the product. - the expense size for shipping. - Choose the type of packaging for each product separately.

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Profile Skills and Keywords

Adobe IllustratorArabicArt ProfessionalArts And CraftsBrand ManagementBrand ManagerBrandingBusiness DevelopmentChessCommunicatorComputer Strategic GamesConsumer ElectronicsCreativeCreative DirectorCrisis And Disaster ManagementCross Cultural ManagementCustomer Behavior DiplomaCustomer ServiceCustomer-orientedDesignE-marketingEnergy And UtilitiesEnergya Cables ( El Sewaedy Helal )Engineering ServicesEnglishGermanGraphic DesignLeaderMBAManagementManufacturingMarket ResearchMarketingMarketing And AdvertisingMarketing Communication ConsultantMarketing Communication ManagerMarketing ConsultingMarketing ManagementMarketing ManagerMarketing Production ManagerMarketing Communication Business DevelopmentMicrosoft OfficeNegotiation SkillsOperationsOrganizerPacking FMCG DesignProductionRetailSenior Graphic DesignerSquashTOEFLTennisTime Management

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

German

German

: Intermediate

: Beginner

: Intermediate

: Beginner

Tools and Technologies

Graphic Design

Graphic Design

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Business Development

Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Market Research

Market Research

: Expert

: Extreme - I love it!

:

More than 7 years

E-marketing

E-marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Illustrator

Adobe Illustrator

: Expert

: Extreme - I love it!

:

More than 7 years

Brand Management

Brand Management

: Expert

: Extreme - I love it!

:

More than 7 years

Customer Service

Customer Service

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Graphic Design

Graphic Design

: Expert

: Extreme - I love it!

:

More than 7 years

Branding

Branding

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Consulting

Marketing Consulting

: Expert

: Extreme - I love it!

:

3-5 years

Key Skills

Leader, Communicator, Customer-oriented, Creative, Organizer

Online Presence

eg.linkedin.com/pub/mohamed-hamdy-mba/21/a33/323/

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