Basic Info

Mina Riad

10 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Web Team Lead at Chalhoub Group

Experience Details

Web Team Lead

IT/Software Development

Experienced (Non-Manager)

Working closely with stakeholders, business units, marketing managers, technical teams and agencies for planning, developing and implementing the Group’s online presence and content strategies.

Responsibilities:
• Managing day-to-day operations, technical support and online content creation & development for the Group websites, Apps, intranet and online platforms. • Working with Group IT and digital team to set plans for websites, e-commerce platforms, e-mail marketing and social media campaigns for the Group/own concepts/brands. • Researching for web technologies to use, online platforms, CMS choice and digital campaigns. • Develop and Design web application user experience, making sure they are following web coding standards and guidelines with great attention to performance, SEO, accessibility, A/B testing. • Writing project scope, design & development plans and sitemaps for full web and optimised mobile versions. • Assisting in digital design activities such as user interface design, user experience, information architecture, prototyping and wireframing. • Frontend development including HTML/CSS/jQuery development, quality assurance and testing Backend development and CMS implementations. • Copy writing, content translations: preparing content, getting quotations/ approvals. • Working with internal and external content providers, editors and designers to ensure channels are up to date and aligned with the Group strategy. • Ensuring that all platforms have a consistent look & feel and meet the needs of target audiences with high usability. • Visual and video content creation using graphics software/tools such as Photoshop, video tools and online platforms such as movie maker, Vimeo and Youtube. • Follow-up on tasks and phases completion using project management tools such as basecamp. • Writing technical requirements and briefs for web pages optimising, integrations with other services/platforms, enhancing content and new social implementations. • Performing regular follow up with IT and external suppliers on ongoing support, hosting plans, upgrading and backup tools, domain registration and renewals. • Implementing Google Analytics (event tracking, goal setup and custom reporting). • Executing best practices for mobile, SEO, SEM and optimization of paid search campaigns.

Achievements:
• Group intranet (web-based, built with MS SharePoint 2013): worked with developers and designers on building the new version, now managing whole content for 8 countries in English & Arabic, support usability and development issues with IT team, agencies and Group companies/departments. I worked with SharePoint developers (outsourced) and creative team in Havas digital to build the new version of the intranet including writing design brief, development plan, technical scope, timetable and sitemap, supervising the designers/ developers to ensure the delivery and testing of the daily technical requirements.
• Group website: supported old website usability/content and worked on the revamp including content management using customised CMS developed with PHP– working closely with internal digital team on Google analytics, tag management, SEO support. • Careers website: content management using Umbraco CMS working with HR dept. and technical team on user interface & usability. • E-Commerce websites: Web usability support, ensuring content such as offers and campaigns are available on the site to meet deadlines, web pages optimisations and analytics. • Support social media & digital platforms: Group LinkedIn page, email newsletters and brands' digital channels (YouTube, Facebook). • Corporate screens: designing presentations for the group internal communications, video production, administrating content on servers/signage in all countries, working closely with supplier for technical and CMS requirements. • Email marketing: HTML, CSS, Photoshop and other email design/development tools and digital marketing platforms. • Online surveys creation, sending emails to targeted users and analysing results. • I prepare weekly/monthly status and web analytics’ reports for business units’ managers with full detailed figures and analysis for traffic, user activities and recommendations for continuous improvement.


Company Details

Chalhoub Group (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Retail

www.chalhoubgroup.com

Oct 2013 to Jun 2016 (2 years 8 months)
Web Project Lead at Emaar

Experience Details

Web Project Lead

IT/Software Development

Experienced (Non-Manager)

• Prioritizing and planning tasks and completing tasks within set deadlines. • Setting meetings with business stakeholders and gathering their requirements for digital deliverables. • Review project design to ensure compliance to customer requirements and internal systems. • Provided content and usability support to Emaar Corporate Website (Emaar.com) and other key websites of Emaar entities e.g. Emaar hospitality and malls, using Sitecore CMS, Tridion CMS, HTML, CSS, asp.net. • Worked closely with application developers, interface designers, editors and IT communications specialists to ensure website operation’s position at the cutting edge of technology. • Worked in coordination with different departments and clients to sort out their technical issues and address queries in regards to their websites. • Performed a variety of webmaster functions to ensure that the website works properly and smoothly, including monitoring its functionality in leading web browsers, its look and feel, navigation and many other Internet issues. • Optimized page content and website performance. • Administered and supported SharePoint Intranet and CMS implementations & content. • Sending weekly SMS campaigns & email newsletters to customers according to business units needs using digital marketing platforms. • Set up monthly schedules for Google Analytics and social media platforms. • Prepared any related documentation, manuals or user guides required.


Company Details

Emaar

Dubai, United Arab Emirates

More than 1000 employees

Real Estate/Property Management

www.emaar.com

Jun 2012 to Aug 2013 (1 year 2 months)
Web Content Manager at Du

Experience Details

Web Content Manager

IT/Software Development

Experienced (Non-Manager)

• Executed the day to day functions of the Web & Content Team. • Supported website usability and user interface maintenance, reporting bugs & solving technical issues. • Submitted website news, events and new content on twitter account through Hootsuite, managed content of website Facebook page, YouTube channel. • Posted ad communicated media content updates through the varied social media portals. • Web/mobile content management systems (Customised CMS and open source such as WordPress, Joomla... etc.) • Optimized various site components including keywords & copy, page title/descriptions, meta tags, internal linking, site maps and directory submissions. • Followed SEO guidelines with respect to coding and adherence to established copy/keyword standards.


Company Details

Du

Dubai, United Arab Emirates

More than 1000 employees

Telecommunications

www.du.ae

Dec 2010 to Apr 2012 (1 year 4 months)
Senior Web Developer/Web Project Manager at Equinox Graphics

Experience Details

Senior Web Developer/Web Project Manager

IT/Software Development

Manager

• Designed and developed the web user interface for websites & web solutions. • Built web forms (html files), dhtml for a webpages given PSD format. • Developed standard compliant, pixel perfect, cross-browser html/xhtml templates. • ASP.net, javascript, AJAX & Jquery development. • CMS integration for .Net Platforms with SQL database • Handled usability and graphical appearance using Adobe Photoshop. • Optimization of websites with SEO techniques implementation. • After working for almost 2 years as a web developer I was promoted to manage the web team and projects, my responsibilities were: - To lead the team of graphic/ UI designers and application developers coordinating with account managers to deliver websites, digital media and web applications for brands/companies in Egypt and Gulf. - Handling clients’ websites and web-based applications with regards to continuous support for web pages’ graphic design and user interface enhancements (front-end), site usability, interactive forms/modules, server-side functionalities and databases for content management (back-end). This also included revamping and building new versions/sub-sites which needed meetings and communications with marketing managers and owners. - Meetings with clients and internal teams (account managers, creative team & web developers/software programmers) to discuss the requirements and delivery. - I was mainly managing the web team in terms of assigning detailed tasks, follow-up on timetables and deadlines, quality assurance and technical testing, and training as well when needed. - I prepared sitemaps, created technical scopes, timelines, financial proposals for web services and hosting.


Company Details

Equinox Graphics

Cairo, Egypt

51-100 employees

Marketing and Advertising

www.equinoxweb.com

Mar 2007 to Nov 2010 (3 years 8 months)
Web Designer/Developer at LinkdotNet

Experience Details

Web Designer/Developer

IT/Software Development

Entry Level

• Big scale websites and portals, creating the web user interface and front-end functionalities using html, css, JavaScript, Dreamweaver, visual studio & Photoshop. • SharePoint projects handling design, development and content management. • Designed and developed user interface for websites & e-business solutions including screens design work flow and its implementation. • Developed web pages and interactive applications using web languages and Photoshop. • Coordinated and integrating feature development with designers and programmers. • Handled Usability and Graphical appearance.


Company Details

LinkdotNet

Cairo, Egypt

501-1000 employees

Information Technology Services

www.linkdev.com

Jul 2004 to Feb 2007 (2 years 7 months)

Education

Bachelor in management of information systems in Management sciences

Education Details

Bachelor in management of information systems

Management sciences

Sadat Academy for Management Sciences, Egypt

C / Good / 65 - 75%

N/A

N/A

Sadat Academy for Management Sciences
1996 - 2000
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Patriarchal College

Egypt

1995

B / Very Good / 75 - 85%

N/A

Patriarchal College
1995

Training and Courses

Training/Course Details

Web design

Sep 2001

YAT

N/A

Training/Course Details

Web development

Sep 2002

YAT

N/A

Training/Course Details

Project management basic, advanced

Jul 2004

YAT

N/A

Training/Course Details

Business Communication Skills

May 2014

IH Dubai

N/A

Training/Course Details

Managing Workplace Projects

Apr 2015

IH Dubai

N/A

This profile is fresh!
Last update 30 days ago.

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Profile Skills and Keywords

AnalyticalArabicBusiness Communication SkillsCMSChalhoub GroupCommunicatorCustomer-orientedDigital MarketingDigital Project ManagementEnglishFrenchHTMLITInformation Technology ServicesInitiativeLeaderManagement SciencesManaging Workplace ProjectsMarketing And AdvertisingProject Management Basic, AdvancedProperty ManagementReal EstateRetailSEOSenior Web Developer/Web Project ManagerSharePointSoftware DevelopmentTelecommunicationsWeb Content ManagerWeb DesignWeb Design/developmentWeb Designer/DeveloperWeb DevelopmentWeb Project LeadWeb Team Lead

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Fluent

: Advanced

French

French

: Advanced

: Beginner

: Advanced

: Intermediate

Tools and Technologies

HTML

HTML

: Expert

: Extreme - I love it!

:

More than 7 years

CMS

CMS

: Expert

: Extreme - I love it!

:

5-7 years

SEO

SEO

: Intermediate

: High

:

3-5 years

SharePoint

SharePoint

: Intermediate

: High

:

3-5 years

Fields of Expertise

Web design/development

Web design/development

: Expert

: Extreme - I love it!

:

More than 7 years

Digital marketing

Digital marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Digital project management

Digital project management

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Communicator, Customer-oriented, Initiative

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