Basic Info

Mohamed Mousa

6 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Marketing executive at First Group For Real Estate Development(Kenz Compound)

Experience Details

Senior Marketing executive

Marketing/PR/Advertising

Experienced (Non-Manager)

• Work closely with all relevant media departments to integrate media mix plans both ATL and BTL

Coordinating with marketing suppliers for all works in progress (production, events, exhibitions)

Review Marketing Budgets and contribute to managing financial aspects of marketing tasks within given budgets

Manage and maintain website updates in conjunction with the Website Developer

Negotiate contracts with various providers and suppliers to manage marketing deliverables
Develop monthly and quarterly reports for management

Support the development of product knowledge, brand strategies and marketing plans across the organization

Organizing and managing photo shooting sessions for our projects for both marketing and documentation purposes

Function as the information hub for designated brands

Conduct market research and identify and track market trends in company's industry
Additional tasks and responsibilities:

Introduced a new program that affects the sales turnover of the company using only social networking, called “Cash Net”

Create and present financial modeling and marketing campaigns.
• Assist in developing promotional strategies for brand awareness and profitability


Company Details

First Group For Real Estate Development(Kenz Compound)

Egypt

N/A

Real Estate/Property Management

N/A

Jun 2015 to present (1 year 10 months)
Brand Manager Assistant at Nahdet Misr Publishing Group

Experience Details

Brand Manager Assistant

Marketing/PR/Advertising

Experienced (Non-Manager)

• assist in the creation, development and implementation of creative marketing strategies that will make an impact, support the brand, and drive sales to achieve the required targets

• Work as the brand guardian to ensure the business is presenting the brand correctly in all areas;
• Participate in Tracking the key drivers of portfolio performance, including financials marketing KPIs and competitor performance, use insights to develop course correction plans as appropriate to ensure targets are met

• Support in Managing all elements of the Marketing Mix to maximise performance in market: product proposition, packaging, distribution (recommendations to sales team), price & promotions

• Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers

• Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts

• Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated

• Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores

• Participate in Writing and producing marketing material (brochures, posters, flyers etc) for all the Products

• Help develop and organise a range of PR and open-day events to promote brand valuesand awareness;


Company Details

Nahdet Misr Publishing Group

Cairo, Egypt

N/A

Publishing and Printing

http://www.nahdetmisr.com/

Jul 2013 to Jun 2015 (1 year 11 months)
Marketing Specialist at Egypt Foods Company

Experience Details

Marketing Specialist

Hospitality/Hotels/Food Services

Experienced (Non-Manager)

• Engages in all aspects of executing marketing strategies to meet organizational objectives.

• Assist in the Developing the annual marketing plans and budgets.

• Assists in the development and delivery of marketing campaigns.


• Analyze the market and competitive situation using existing customer, competitive and market data.
• Develop and execute product marketing plans that achieve business objectives and marketing goals.
• Measure marketing efforts and monitors marketing metrics to determine performance against goals.

• Coordinate and write communications for different channels including newsletters, email communications and social media. Monitor and evaluate communications and recommend improvements and new ways of communicating with target audiences

• Tracks results of marketing initiatives in coordination with the sales Team.

• Identifies new opportunities for marketing channels.
Assists in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
Assists the brand building manager in launch management; building launch plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues


Company Details

Egypt Foods Company

Cairo, Egypt

More then 1000 employees

Food and Beverage Production

N/A

Jun 2011 to Jul 2013 (2 years 1 month)

Achievements


• assist in the creation, development and implementation of creative marketing strategies that will make an impact, support the brand, and drive sales to achieve the required targets

• Work as the brand guardian to ensure the business is presenting the brand correctly in all areas;
• Participate in Tracking the key drivers of portfolio performance, including financials marketing KPIs and competitor performance, use insights to develop course correction plans as appropriate to ensure targets are met

• Support in Managing all elements of the Marketing Mix to maximise performance in market: product proposition, packaging, distribution (recommendations to sales team), price & promotions

• Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers

• Collaborates with marketing intelligence resource to read and report results of activities



• Engages in all aspects of executing marketing strategies to meet organizational objectives. • Assist in the Developing the annual marketing plans and budgets. • Assists in the development and delivery of marketing campaigns. • Analyze the market and competitive situation using existing customer, competitive and market data. • Develop and execute product marketing plans that achieve business objectives and marketing goals. • Measure marketing efforts and monitors marketing metrics to determine performance against goals. • Coordinate and write communications for different channels including newsletters, email communications and social media. Monitor and evaluate communications and recommend improvements and new ways of communicating with target audiences • Tracks results of marketing initiatives in coordination with the sales Team. • Identifies new opportunities for marketing channels.

Education

BDC in Marketing

Education Details

BDC

Marketing

Knowledge Academy, Egypt

C / Good / 65 - 75%

N/A

N/A

Knowledge Academy
2011 - 2012
bsc in commerce

Education Details

bsc

commerce

Benha University, Egypt

Not specified

N/A

N/A

Benha University
2010 - 2011

Certifications

Certificate details

Professional Marketing Diploma certified From ( (USA) Knowledge

May 2012

N/A

N/A

N/A

knowledge academy

Professional Marketing Diploma

Training and Courses

Training/Course Details

Professional Marketing Diploma certified From ( (USA) Knowledge

Apr 2012

knowledg academy

Professional Marketing Diploma certified From ( (USA) Knowledge The diploma Cover the following topics : 1. Brand managment 2. Strategic management 3. Principles of Marketing 4. Integrated Marketing Communication 5. Marketing through social media 6. Marketing Strategic Plan

This profile is fresh!
Last update 2 days ago.

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Profile Skills and Keywords

AnalyticalArabicBrand Manager AssistantBusiness DevelompentBusiness PlanningChalengeCommerceCommunicatorEnglishFood And Beverage ProductionFood ServicesHard WorkerHospitalityInnovativeInternetLearningMarketingMarketing SpecialistMicrosoft OfficeMicrosoft PowerPointMosMusicProfessional Marketing Diploma Certified From ( (USA) KnowledgeProperty ManagementPublishing And PrintingReadingReal EstateSenior Marketing ExecutiveTeam Player

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

1-3 years

Internet

Internet

: Expert

: Extreme - I love it!

:

1-3 years

mos

mos

: Advanced

: High

:

1-3 years

Microsoft Office

Microsoft Office

: Advanced

: High

:

1-3 years

Business Planning

Business Planning

: Intermediate

: High

:

1-3 years

Marketing

Marketing

: Intermediate

: High

:

Less than 1 year

Fields of Expertise

marketing

marketing

: Expert

: High

:

1-3 years

Business Develompent

Business Develompent

: Intermediate

: High

:

Less than 1 year

Key Skills

Analytical, Communicator, Hard worker, Innovative, Team Player

Online Presence

mohamed_moussa18@yahoo.comwounder_pharo@yahoo.com

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