
Mariam Gareer
Senior Marketing Executive at Al-Futtaim Group
Cairo, EgyptWork Experience
Senior Marketing ExecutiveFull Time
Al-Futtaim Group
Apr 2015 - Present -10 yrs, 2 months
Egypt , Cairo
- Job Details:• Develop annual calendar in accordance to the budget featuring creative marketing concepts to support the brand, generate revenues and drive traffic • Provide the key point of contact with advertising agency to develop seasonal campaigns • Monitor the impact of marketing campaigns and promotions to ensure maximum return on investments • Work closely with Graphic Designer to ensure marketing collaterals are up-to-date and within brand guidelines to ensure consistency and level of quality, including mall guides, promotional flyers, residential brochures, etc. • Plan and oversee all social media content and promotions in liaison with social media agency • Communicate with retailers for fruitful collaborations during campaigns and promotions
Marketing ExecutiveFull Time
Al-Futtaim Group
May 2013 - Apr 2015 -1 yr, 11 months
Egypt , Cairo
- Job Details:• Played a key role in the opening of Cairo Festival City Mall and first anniversary celebration including development of campaign, setup and management of events which featured star performances, 1,700 VIP invitees including Omar Al-Futtaim, ministers and dignitaries • Assisted in planning and implementation of CFCM's first shop & win promotion including artwork development and installation, media booking and promotion logistics. Exceeded the objective of generating 15M EGP sales volume by reaching 21M EGP • Oversaw and managed development of new website design and first mobile application for Cairo Festival City
Dedicated & Elite Lifestyle ManagerFull Time
Quintessentially Lifestyle
Oct 2011 - May 2013 -1 yr, 7 months
Egypt , Cairo
- Job Details:• Research and arrange travel & leisure experiences for VIP Members with the highest level of efficiency & personalization • Maintain excellent relationships with suppliers on a daily basis to deliver outstanding service • Manage service team, produce management reports and take follow up action • Implementation and follow up of existing & new service-related initiatives (email directives, best practice sharing, etc.) • Assist in preparing any sales documentation according to the regional sales and marketing strategy • Investigating innovative new ways to build and promote company brand
Marketing ExecutiveFull Time
Al-Kharafi Group (Port Ghalib)
Oct 2010 - Oct 2011 -1 yr
Egypt , Cairo
- Job Details:· Coordinated the marketing strategy for 2011 & 2012 · Planned & managed the creation of a new concept and brand image for all deliverables (prints, website, kits) · Organized & managed Eid and New Year’s Eve events, both pre-event & on-site · Edited & monitored all press releases in Europe & the Gulf · Managed website & social media content & updates
Education
BA in International Relations
American University in Cairo (AUC)Jan 2005 - Jan 2009 - 4 yr
High School - IGCSE
El Alsson British International SchoolJan 2005
Languages
Arabic
FluentEnglish
Fluent